{"id":54255,"date":"2018-10-11T21:43:00","date_gmt":"2018-10-11T21:43:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/328459"},"modified":"2018-10-11T21:43:00","modified_gmt":"2018-10-11T21:43:00","slug":"conde-nast-owner-advance-buys-majority-stake-in-market-researcher-newzoo","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2018\/10\/11\/conde-nast-owner-advance-buys-majority-stake-in-market-researcher-newzoo\/","title":{"rendered":"Conde Nast owner Advance buys majority stake in market researcher Newzoo"},"content":{"rendered":"<p>Game market research firm Newzoo <a href=\"https:\/\/newzoo.com\/news\/advance-acquires-majority-stake-in-games-and-esports-analytics-firm-newzoo\/\">announced<\/a>\u00a0today that it&#8217;s accepted an undisclosed investment from Advance Publications, the venerable media company that owns outlets like Reddit, Wired, and The New Yorker, in exchange for giving Advance a majority stake in the company.<\/p>\n<p>Notably, the deal will see Newzoo\u00a0grow\u00a0its operations and collaborate\u00a0with the Advance-owned Sports Business Journal to expand its market research efforts beyond <a href=\"https:\/\/www.gamasutra.com\/view\/news\/317635\/Analyst_Mobile_to_make_up_over_half_of_worldwide_game_revenue_in_2018.php\">games<\/a> and <a href=\"https:\/\/www.gamasutra.com\/view\/news\/264304\/Report_Global_eSports_revenue_grew_over_67_to_hit_325M_in_2015.php\">eSports<\/a> to encompass regular ol&#8217; sports sports.\u00a0<\/p>\n<p>&#8220;Adding Newzoo to the Advance family of companies will add innovative power and capabilities to our group and help us build our sports intelligence business,&#8221; read a statement attributed to\u00a0Sports Business Journal chief Whitney Shaw.\u00a0&#8220;Combining the data and resources that we already have at SBJ with the tech, talent, and expertise of Newzoo will be amazing.&#8221;<\/p>\n<p>This appears to be part of a general expansion of Advance&#8217;s sports and eSports\u00a0businesses, as the company claims to have also recently invested in The eSports\u00a0Observer and the Leaders sports event firm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Game market research firm Newzoo announced\u00a0today that it&#8217;s accepted an undisclosed investment from Advance Publications, the venerable media company that owns outlets like Reddit, Wired, and The New Yorker, in exchange for giving Advance a majority stake in the company. Notably, the deal will see Newzoo\u00a0grow\u00a0its operations and collaborate\u00a0with the Advance-owned Sports Business Journal to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":54256,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-54255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/54255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=54255"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/54255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/54256"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=54255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=54255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=54255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}