{"id":52019,"date":"2018-10-03T04:54:52","date_gmt":"2018-10-03T04:54:52","guid":{"rendered":"https:\/\/appleinsider.com\/articles\/18\/10\/03\/publishers-laud-apple-news-human-touch-wary-about-monetization-prospects"},"modified":"2018-10-03T04:54:52","modified_gmt":"2018-10-03T04:54:52","slug":"publishers-laud-apple-news-human-touch-wary-about-monetization-prospects","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2018\/10\/03\/publishers-laud-apple-news-human-touch-wary-about-monetization-prospects\/","title":{"rendered":"Publishers laud Apple News’ human touch, wary about monetization prospects"},"content":{"rendered":"

\u00a0<\/span> <\/p>\n

By Mikey Campbell<\/a>
Tuesday, October 02, 2018, 09:54 pm PT (12:54 am ET)<\/span> <\/p>\n

As Apple attempts to woo major publishers to its Apple News platform, the outlets \u2014 many anonymously \u2014 chimed in on the effort, saying human-driven article curation and a massive iOS device install base is winning over some converts. At least for now.
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\"Apple<\/div>\n

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Speaking with Digiday<\/em>, publishing executives gave points<\/a> to Apple for its approach to content curation. Like Apple Music, Apple News relies on human curation in the form of an editorial team tasked with policing content quality.<\/p>\n

“They’re attentive, and you have the sense they’re human beings that are trying to nurture a relationship of some kind,” said a publishing executive who is in regular contact with Apple. <\/p>\n

Apple News is in many ways the antithesis of Facebook, which is experiencing a media exodus of sorts due to recent troubles over the 2016 elections and a rejiggering of user news feeds designed to quell criticism over conspiracy theories run rampant. <\/p>\n

According to the report, certain top-tier news organizations are in constant conversation with Apple’s editorial team. One such outlet, CNN Digital<\/em>, is in touch with Apple on a daily basis. S. Mitra Kalita, SVP of news, opinion and programming at CNN Digital<\/em>, says the availability enables the channel to reach a diverse audience. <\/p>\n

“This is very much a human interaction,” Kalita said. <\/p>\n

She pointed out, however, that monetization options lag behind the competition. Other publishers seemingly agree. New York Post<\/em> chief digital officer Remy Stern at the Digiday Publishing Summit last week said his publication makes “hundreds” in revenue despite catering to an audience that numbers in the “millions.”<\/p>\n

Advertising is typically the main source of revenue for online publications, and Apple’s cloistered platform only recently began<\/a> allowing publishers to serve Google DoubleClick ads. One anonymous publication is looking to make “a few hundred thousand” dollars this year through Apple News, while the New York Post<\/em> estimates it brought in only $600 in six months.<\/p>\n

Apple is supposedly pushing for publishers to adopt subscription models, a tactic the company is also applying to apps<\/a> sold in the App Store. How Apple intends to set its strategy apart from the crowd is unclear, and the company has shared little on the matter with publishing partners. <\/p>\n

“They’re very condescending in their approach,” one anonymous source said. “It’s, ‘We’re doing this and we’ll tell you when we figure it out.'”<\/p>\n

Further, Apple currently takes its customary 30-percent cut of all subscription sales, a larger chunk than Facebook and Google. <\/p>\n

That could all change if and when the tech giant rolls out a widely rumored paid service<\/a> for news and magazines \u2014 and potentially video and music content \u2014 next year. For now, however, most publishers appear willing to tough it out<\/a> in hopes that Apple News becomes a key facet in Apple’s booming services business.<\/p>\n

<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 By Mikey Campbell Tuesday, October 02, 2018, 09:54 pm PT (12:54 am ET) As Apple attempts to woo major publishers to its Apple News platform, the outlets \u2014 many anonymously \u2014 chimed in on the effort, saying human-driven article curation and a massive iOS device install base is winning over some converts. At least […]<\/p>\n","protected":false},"author":2,"featured_media":52020,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[203],"class_list":["post-52019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-insider","tag-ios"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/52019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=52019"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/52019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/52020"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=52019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=52019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=52019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}