{"id":46298,"date":"2018-09-10T00:40:00","date_gmt":"2018-09-10T00:40:00","guid":{"rendered":"http:\/\/www.nintendolife.com\/news\/2018\/09\/nintendo_spends_big_on_television_advertising_in_month_of_august_to_fend_off_spider-man"},"modified":"2018-09-10T00:40:00","modified_gmt":"2018-09-10T00:40:00","slug":"nintendo-spends-big-on-television-advertising-in-month-of-august-to-fend-off-spider-man","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2018\/09\/10\/nintendo-spends-big-on-television-advertising-in-month-of-august-to-fend-off-spider-man\/","title":{"rendered":"Nintendo Spends Big On Television Advertising In Month Of August To Fend Off Spider-Man"},"content":{"rendered":"<div class=\"media_block\"><a href=\"http:\/\/images.nintendolife.com\/f16e0ae836bf2\/large.jpg\"><img decoding=\"async\" src=\"http:\/\/images.nintendolife.com\/f16e0ae836bf2\/small.jpg\" class=\"media_thumbnail\"><\/a><\/div>\n<aside class=\"picture strip\">\n<div class=\"img\"><a title=\"Nintendo Switch Image\" href=\"http:\/\/images.nintendolife.com\/f16e0ae836bf2\/nintendo-switch-image.original.jpg\"><img decoding=\"async\" src=\"http:\/\/images.nintendolife.com\/f16e0ae836bf2\/nintendo-switch-image.900x.jpg\" alt=\"Nintendo Switch Image\" \/><\/a><\/div>\n<\/aside>\n<p>Nintendo\u2019s strong marketing within the domain of television advertising continues, as it is estimated to have spent $6.2 million during the month of August compared to $5.8 million during the month of July.<\/p>\n<p>This once again makes it the biggest spender of the month. According to <a class=\"external\" href=\"https:\/\/venturebeat.com\/2018\/09\/09\/nintendo-holds-off-spider-man-pokemon-go-in-gaming-industry-tv-ad-spend\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed+venturebeatSZYF+VentureBeat\">GamesBeat<\/a> and its partner iSpot.tv (a real-time television ad measurement company), Nintendo\u2019s estimated spend was across 11 commercials, airing over 3,200 times and generating 395.5 million impressions.<\/p>\n<p>Epic games had the commercial with the biggest budgetary push, promoting <strong><a class=\"external\" href=\"http:\/\/www.nintendolife.com\/games\/switch-eshop\/fortnite\">Fortnite<\/a><\/strong> and multiple other games across various networks including Adult Swim and Nick Toons.<\/p>\n<p>Mobile developer Niantic came in at number four this month under FoxNext Games, with an estimated spend of $3 million on a single advertisement for <a class=\"external\" href=\"http:\/\/www.nintendolife.com\/games\/mobile\/pokemon_go\"><strong>Pok\u00e9mon Go<\/strong><\/a> &#8211; airing more than 2,600 times and generating 310.8 million impressions.<\/p>\n<p>Sony\u2019s PlayStation television advertising during August was unsurprisingly focused on <strong><a class=\"external\" href=\"http:\/\/www.pushsquare.com\/reviews\/ps4\/marvels_spider-man\">Marvel&#8217;s Spider-Man<\/a><\/strong> &#8211; spending around $3.9 million on a single advertisement for the anticipated release, which generated 249.5 million impressions after airing 792 times. This once again placed the company behind Nintendo.\u00a0<\/p>\n<p>Overall, the video game industry has steadily increased its spending leading into this year&#8217;s major release period, going from $18.3 million in July to an estimated $24.9 million in August.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nintendo\u2019s strong marketing within the domain of television advertising continues, as it is estimated to have spent $6.2 million during the month of August compared to $5.8 million during the month of July. This once again makes it the biggest spender of the month. According to GamesBeat and its partner iSpot.tv (a real-time television ad [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-46298","post","type-post","status-publish","format-standard","hentry","category-nintendo-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/46298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=46298"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/46298\/revisions"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=46298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=46298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=46298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}