{"id":45208,"date":"2018-09-05T20:52:00","date_gmt":"2018-09-05T20:52:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/325951"},"modified":"2018-09-05T20:52:00","modified_gmt":"2018-09-05T20:52:00","slug":"games-intelligence-firm-superdata-acquired-by-analytics-company-nielsen","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2018\/09\/05\/games-intelligence-firm-superdata-acquired-by-analytics-company-nielsen\/","title":{"rendered":"Games intelligence firm SuperData acquired by analytics company Nielsen"},"content":{"rendered":"<p>Nielsen Holdings announced in a press release today its acquisition of games market intelligence firm SuperData Research,\u00a0known for collecting and interpreting data from customers.<\/p>\n<p>As part of the acquisition (the details were not disclosed),\u00a0SuperData\u00a0will help strengthen Nielsen\u2019s games and eSports research sectors, which offer publishers, developers, console manufacturers, media platforms, eSports brands, and industry stakeholders data from customer research.\u00a0<\/p>\n<p>While\u00a0SuperData and Nielsen\u00a0share numbers publicly, it&#8217;s worth noting that research\u00a0pulled\u00a0from either company\u00a0should be taken with a grain of salt.<\/p>\n<p>It&#8217;s not entirely clear how they interpret and collect data\u00a0and the language surrounding their <a href=\"https:\/\/www.superdataresearch.com\/terminology\/#methodology\">methodology<\/a> seems vague.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nielsen Holdings announced in a press release today its acquisition of games market intelligence firm SuperData Research,\u00a0known for collecting and interpreting data from customers. As part of the acquisition (the details were not disclosed),\u00a0SuperData\u00a0will help strengthen Nielsen\u2019s games and eSports research sectors, which offer publishers, developers, console manufacturers, media platforms, eSports brands, and industry stakeholders [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":45209,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-45208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/45208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=45208"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/45208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/45209"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=45208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=45208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=45208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}