{"id":42197,"date":"2018-08-23T22:18:00","date_gmt":"2018-08-23T22:18:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/325201"},"modified":"2018-08-23T22:18:00","modified_gmt":"2018-08-23T22:18:00","slug":"video-understanding-your-market-to-make-indie-games-sell","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2018\/08\/23\/video-understanding-your-market-to-make-indie-games-sell\/","title":{"rendered":"Video: Understanding your market to make indie games sell"},"content":{"rendered":"<p>In this GDC 2018 talk, Infinite Monkeys Entertainment&#8217;s Erik Johnson analyzes trends in the Steam marketplace and explores how his game, <em>Life Goes On<\/em>, failed to match the market.<\/p>\n<p>Johnson explains\u00a0market fit and how critical it is for the success of modern indie games, providing a\u00a0postmortem market analysis of <em>Life Goes On<\/em>\u00a0and discussing how to evaluate a game&#8217;s commercial potential.<\/p>\n<p>He also covers how to keep on top of market trends and what it means to know your target audience, and i&#8217;s an informative talk that&#8217;s definitely\u00a0worth watching, so developers\u00a0shouldn&#8217;t miss the\u00a0opportunity to do so now that it&#8217;s\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=uy0Dfr-mnUY\">freely available on the official GDC YouTube channel!<\/a><\/p>\n<p>In addition to this presentation, the\u00a0<a href=\"http:\/\/www.gdcvault.com\/\">GDC Vault<\/a>\u00a0and its accompanying\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UC0JB7TSe49lg56u6qH8y_MQ\/feed\">YouTube channel<\/a>\u00a0offers numerous other free videos, audio recordings, and slides from many of the recent\u00a0<a href=\"http:\/\/www.gdconf.com\/\">Game Developers Conference events<\/a>, and the service offers even more members-only content for GDC Vault subscribers.<\/p>\n<p>Those who purchased All Access passes to recent events like GDC or VRDC\u00a0already have full access to GDC Vault, and interested parties can apply for the individual subscription via\u00a0<a href=\"http:\/\/www.gdcvault.com\/inquiry\/\">a GDC Vault subscription page<\/a>. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the\u00a0<a href=\"http:\/\/www.gdcvault.com\/demo\/\">GDC Vault group subscription page<\/a>. Finally, current subscribers with access issues can\u00a0<a href=\"http:\/\/www.gdcvault.com\/contact_us.php\">contact GDC Vault technical support<\/a>.<\/p>\n<p><strong>Gamasutra and GDC are sibling organizations under parent UBM Americas.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this GDC 2018 talk, Infinite Monkeys Entertainment&#8217;s Erik Johnson analyzes trends in the Steam marketplace and explores how his game, Life Goes On, failed to match the market. Johnson explains\u00a0market fit and how critical it is for the success of modern indie games, providing a\u00a0postmortem market analysis of Life Goes On\u00a0and discussing how to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42198,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-42197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/42197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=42197"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/42197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/42198"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=42197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=42197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=42197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}