In this GDC 2018 talk, Riot Games’ Jeffrey Burrell and\u00a0Tash Elliott discuss the extensive research Riot Games has done to understand the underlying social values their players have across the world.<\/p>\n
Burrell and Elliot share lessons learned learned\u00a0and how they applied that information to create meaningful social impact campaigns and long term value for players.<\/p>\n
They also go over the importance of having an evidence-based strategy and framework for video game social impact campaigns, and how it can yield\u00a0more meaningful results\u00a0than just selecting charities that have the word “game”\u00a0in their name.<\/p>\n
It’s an informative talk that’s definitely\u00a0worth watching,\u00a0so developers\u00a0shouldn’t miss the\u00a0opportunity to do so now that it’s\u00a0freely available on the official GDC YouTube channel!<\/a><\/p>\n In addition to this presentation, the\u00a0GDC Vault<\/a>\u00a0and its accompanying\u00a0YouTube channel<\/a>\u00a0offers numerous other free videos, audio recordings, and slides from many of the recent\u00a0Game Developers Conference events<\/a>, and the service offers even more members-only content for GDC Vault subscribers.<\/p>\n Those who purchased All Access passes to recent events like GDC or VRDC\u00a0already have full access to GDC Vault, and interested parties can apply for the individual subscription via\u00a0a GDC Vault subscription page<\/a>. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the\u00a0GDC Vault group subscription page<\/a>. Finally, current subscribers with access issues can\u00a0contact GDC Vault technical support<\/a>.<\/p>\n Gamasutra and GDC are sibling organizations under parent UBM Americas.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" In this GDC 2018 talk, Riot Games’ Jeffrey Burrell and\u00a0Tash Elliott discuss the extensive research Riot Games has done to understand the underlying social values their players have across the world. Burrell and Elliot share lessons learned learned\u00a0and how they applied that information to create meaningful social impact campaigns and long term value for players. […]<\/p>\n","protected":false},"author":2,"featured_media":41544,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-41543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/41543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=41543"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/41543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/41544"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=41543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=41543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=41543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}