{"id":38499,"date":"2018-08-07T22:43:49","date_gmt":"2018-08-07T22:43:49","guid":{"rendered":"https:\/\/appleinsider.com\/articles\/18\/08\/07\/cook-says-apple-not-in-music-streaming-for-the-money-touts-human-content-curation"},"modified":"2018-08-07T22:43:49","modified_gmt":"2018-08-07T22:43:49","slug":"cook-says-apple-not-in-music-streaming-for-the-money-touts-human-content-curation","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2018\/08\/07\/cook-says-apple-not-in-music-streaming-for-the-money-touts-human-content-curation\/","title":{"rendered":"Cook says Apple not in music streaming for the money, touts human content curation"},"content":{"rendered":"

Apple CEO Tim Cook recently sat down to discuss Apple Music and its place in the burgeoning music streaming world, once again touting the service’s human content curation as a key benefit over competitors like Spotify.
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Speaking with Fast Company<\/em> at his C-suite office at Apple Park, Cook expressed concern<\/a> that the streaming industry’s increasing reliance on song-suggesting computer algorithms is sucking the soul out of music. <\/p>\n

“We worry about the humanity being drained out of music, about it becoming a bits-and-bytes kind of world instead of the art and craft,” Cook said. <\/p>\n

With tens of billions of dollars pouring in every quarter, and swelling ranks of streaming customers built on a healthy installed user base, Apple has the latitude to take a more philosophical view of music. <\/p>\n

“We’re not in it for the money,” Cook said. <\/p>\n

The executive was careful not to mention any one service in his critique, but the comments were clearly defined to paint Apple as a leader in the field. Contrasting the human approach to curation systems traditionally used by Spotify. <\/p>\n

Apple executives, including SVP of Internet Software and Services Eddy Cue and Beats co-founder Jimmy Iovine, have consistently lauded Apple Music’s human curators as a tangible leg-up on the competition. In July, reports claimed Apple Music’s subscriber count overtook that of Spotify in the U.S.<\/a>, a considerable feat given Apple was late to the streaming music party. <\/p>\n

Apple Music users are treated to a customized playlist of recommended content, as well as a number of regularly updated genre-based playlists that include songs hand picked by human editors. Also featured prominently in the corresponding Apple Music app are new album selections, interviews with artists, a live radio station in Beats 1 and other humanized elements. <\/p>\n

Cook is an obvious devotee of Apple’s service, telling Fast Company<\/em> that music is a key component in his life. The Apple chief has noted a fondness of music in past interviews, and repeated those platitudes in the interview published this week. <\/p>\n

“I couldn’t make it through a workout without music,” Cook says. “Music inspires, it motivates. It’s also the thing at night that helps quiet me. I think it’s better than any medicine.”<\/p>\n

Spotify, too, is turning to human curation as a means of differentiation. The firm now fields a number of programmed playlists, including popular brands like Rap Caviar, to draw in and maintain subscriber numbers. According to a prospectus filing issued prior to Spotify’s initial public offering, the service programs about 31 percent of all listening. <\/p>\n

Amplified efforts in curation has led to poaching, with Spotify nabbing Apple Music’s former R&B curator Carl Chery<\/a> in April.<\/p>\n

Cook’s commentary was included as part of a comprehensive profile of Spotify founder Daniel Ek, who is looking to take the streaming firm to new heights on the back of its successful April IPO. <\/p>\n","protected":false},"excerpt":{"rendered":"

Apple CEO Tim Cook recently sat down to discuss Apple Music and its place in the burgeoning music streaming world, once again touting the service’s human content curation as a key benefit over competitors like Spotify. Speaking with Fast Company at his C-suite office at Apple Park, Cook expressed concern that the streaming industry’s increasing […]<\/p>\n","protected":false},"author":2,"featured_media":38500,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[171],"class_list":["post-38499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-insider","tag-apple-music"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/38499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=38499"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/38499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/38500"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=38499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=38499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=38499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}