{"id":32999,"date":"2018-07-15T13:00:00","date_gmt":"2018-07-15T13:00:00","guid":{"rendered":"http:\/\/www.nintendolife.com\/news\/2018\/07\/nintendo_of_americas_doug_bowser_says_switch_has_broad_appeal_and_a_diverse_library_of_games"},"modified":"2018-07-15T13:00:00","modified_gmt":"2018-07-15T13:00:00","slug":"nintendo-of-americas-doug-bowser-says-switch-has-broad-appeal-and-a-diverse-library-of-games","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2018\/07\/15\/nintendo-of-americas-doug-bowser-says-switch-has-broad-appeal-and-a-diverse-library-of-games\/","title":{"rendered":"Nintendo Of America&#8217;s Doug Bowser Says Switch Has &#8220;Broad Appeal&#8221; And A Diverse Library Of Games"},"content":{"rendered":"<div class=\"media_block\"><a href=\"http:\/\/images.nintendolife.com\/news\/2018\/07\/nintendo_of_americas_doug_bowser_says_switch_has_broad_appeal_and_a_diverse_library_of_games\/large.jpg\"><img decoding=\"async\" src=\"http:\/\/images.nintendolife.com\/news\/2018\/07\/nintendo_of_americas_doug_bowser_says_switch_has_broad_appeal_and_a_diverse_library_of_games\/small.jpg\" class=\"media_thumbnail\"><\/a><\/div>\n<aside class=\"picture embed centered picture-900x img-900x\">\n<div class=\"img\"><a title=\"Squid and Octoling.jpg\" href=\"http:\/\/images.nintendolife.com\/news\/2018\/07\/nintendo_of_americas_doug_bowser_says_switch_has_broad_appeal_and_diverse_games_library\/attachment\/0\/large.jpg\"><img decoding=\"async\" src=\"http:\/\/images.nintendolife.com\/news\/2018\/07\/nintendo_of_americas_doug_bowser_says_switch_has_broad_appeal_and_diverse_games_library\/attachment\/0\/900x.jpg\" alt=\"Squid and Octoling.jpg\" \/><\/a><\/div>\n<\/aside>\n<p>Nintendo&#8217;s representatives at this year&#8217;s E3 made a variety of statements about the current performance of the Switch. During an interview with GameDaily at the annual video game convention, Nintendo of America&#8217;s head of sales and marketing, Doug Bowser, defended the system when asked about its ability to appeal to a broader audience and maintain momentum over the long-term.<\/p>\n<blockquote>\n<p>It&#8217;s been broad, it really has. You know, we like to say that we want to appeal to players from five to 95, but as we look at the Switch, it&#8217;s been really balanced&#8230; Obviously, when you have a game like Legend of Zelda: Breath of the Wild, or some of the more core content, or mature content&#8230; that&#8217;s going to skew a bit older\u2026 But we&#8217;re also seeing games like Mario Kart 8 Deluxe appealing to a very broad segment. We saw it with Kirby Star Allies, [which] actually [saw] a younger segment coming in and playing.<\/p>\n<\/blockquote>\n<blockquote><\/blockquote>\n<p>He used one of Nintendo&#8217;s more modern IP to reiterate the company&#8217;s connection with a broad audience:<\/p>\n<blockquote>\n<p>Splatoon 2 is a great one that we have found is skewing much younger, and so our goal is, first of all, to have a gaming device that is going to appeal to a broad audience and we believe that&#8230; we really [are] kind of transforming how people think about play. It doesn&#8217;t have to be a console experience or a handheld experience, it could be both, and that&#8217;s really what we&#8217;re continuing to stress.<\/p>\n<\/blockquote>\n<p>Doug also emphasised how all demographics were currently covered by the vast library of games on the system:<\/p>\n<blockquote>\n<p>The breadth of the games that we&#8217;re showing right now help us address those different demographics. We&#8217;re up to now, 700 titles in the first 15 months of release, and we just added an important one two days ago, with Fortnite. And [players] already downloaded two million of them; obviously, it&#8217;s the online phenomenon right now.<\/p>\n<\/blockquote>\n<blockquote><\/blockquote>\n<p>Do you agree with Doug Bowser? Does the Switch offer a truly balanced library of games that appeals\u00a0to everyone, or is it a case of quantity over quality?\u00a0Tell us what you think in the comments.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nintendo&#8217;s representatives at this year&#8217;s E3 made a variety of statements about the current performance of the Switch. During an interview with GameDaily at the annual video game convention, Nintendo of America&#8217;s head of sales and marketing, Doug Bowser, defended the system when asked about its ability to appeal to a broader audience and maintain [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-32999","post","type-post","status-publish","format-standard","hentry","category-nintendo-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/32999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=32999"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/32999\/revisions"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=32999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=32999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=32999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}