{"id":26656,"date":"2018-06-19T16:08:00","date_gmt":"2018-06-19T16:08:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/320290"},"modified":"2018-06-19T16:08:00","modified_gmt":"2018-06-19T16:08:00","slug":"is-single-player-dead-take-two-ceo-strauss-zelnick-doesnt-buy-it","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2018\/06\/19\/is-single-player-dead-take-two-ceo-strauss-zelnick-doesnt-buy-it\/","title":{"rendered":"Is single-player dead? Take-Two CEO Strauss Zelnick ‘doesn’t buy it’"},"content":{"rendered":"

Take-Two CEO Strauss Zelnick has scoffed at the notion that single-player titles are dead in the water.\u00a0<\/p>\n

In a recent interview with VentureBeat<\/a>, the chief exec was quizzed about the state of Red Dead Redemption 2<\/em> (Take-Two being the publisher behind Rockstar’s open-world western), and was asked what he makes of the perceived shift away from story-driven, single-player efforts.\u00a0<\/p>\n

His response was decidedly candid, and while Zelnick admitted there are some who believe multiplayer, free-to-play titles are the only sensible way forward, he claims they are very, very wrong.\u00a0<\/p>\n

“There are people [today] saying that a game won’t\u00a0work if it’s not a free-to-play battle royale. People really are saying that, and not even tongue-in-cheek. I don’t buy that,” explained Zelnick.\u00a0<\/p>\n

“Single-player, in my opinion, is not dead, not even close. Companies that feel like they’ll just avoid the hard work of building a story and characters and go right to where the money is in multiplayer, I don\u2019t think that’s going to work. I’d be surprised.”<\/p>\n

Although Take-Two and Rockstar have experienced long-term success with Grant Theft Auto Online<\/em>, the online multiplayer portion of Grand Theft Auto V<\/em>, Zelnick says there’s “no evidence” to suggest people don’t want a single-player experience.\u00a0<\/p>\n

In fact, he agrees with the assertion that players only became so invested in GTA Online<\/em> after buying into the single-player offering,\u00a0and believes those narrative-driven, lone\u00a0wolf experiences\u00a0aren’t going anywhere.<\/p>\n

You can hear more from the Take-Two boss by checking out the full interview over on VentureBeat<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Take-Two CEO Strauss Zelnick has scoffed at the notion that single-player titles are dead in the water.\u00a0 In a recent interview with VentureBeat, the chief exec was quizzed about the state of Red Dead Redemption 2 (Take-Two being the publisher behind Rockstar’s open-world western), and was asked what he makes of the perceived shift away […]<\/p>\n","protected":false},"author":2,"featured_media":26657,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-26656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/26656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=26656"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/26656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/26657"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=26656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=26656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=26656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}