SANTA MONICA, Calif. \u2013 July 12, 2017 \u2013 Activision Blizzard, Inc. (Nasdaq: ATVI) today announced the sale of the first Overwatch League\u2122 teams for major global cities to seven entrepreneurs and leaders from traditional sports and esports. The Overwatch League is the first major global professional esports league with city-based teams.<\/p>\n
New team owners include:<\/p>\n
\u201cOverwatch already connects over 30 million players worldwide. The Overwatch League will celebrate and reward our most accomplished players and give fans more opportunities to engage with each other,\u201d said Activision Blizzard CEO Bobby Kotick. \u201cWe\u2019re excited to be working with leaders from esports and traditional sports to celebrate our players and to establish the Overwatch League.\u201d<\/p>\n
\u201cOverwatch is a game about a diverse group of international heroes who fight for an optimistic vision of the future, and the Overwatch League is an extension of that spirit,\u201d said Mike Morhaime, CEO and co-founder of Blizzard Entertainment. \u201cWe\u2019re building this league for fans – esports fans, traditional sports fans, gaming fans – and we\u2019re thrilled to have individuals and organizations who are as passionate about professional competition as we are, and who have extensive experience in all three fields, representing our first major international cities in the league.\u201d<\/p>\n
\u201cWe have been exploring the esports market for a number of years and have been waiting for the right opportunity to enter,\u201d said Robert Kraft, Chairman and CEO of the Kraft Group. \u201cThe incredible global success of Overwatch since its launch, coupled with the League\u2019s meticulous focus on a structure and strategy that clearly represents the future of esports made this the obvious entry point for the Kraft Group.\u201d<\/p>\n
\u201cIt’s an honor to be selected as one of the ownership groups in the inaugural season of this new league,\u201d said Jeff Wilpon, co-founder and partner at Sterling.VC, a Sterling Equities venture capital fund. \u201cWe view our participation in the Overwatch League as a major opportunity to take a lead position where technology is converging with sports and media. This partnership with the Overwatch League and with some of the elite ownership groups in professional sports, offers a unique opportunity to connect with millions of dedicated fans, engaged and passionate about one of the world’s fastest growing sports, and to continue proudly representing New York.\u201d<\/p>\n
\u201cImmortals has been eagerly anticipating the launch of the Overwatch League since the plans were unveiled. With our shared values and vision for the future of esports, we’re honored to be selected as one of the initial members of this global league,” said Immortals CEO Noah Whinston. “Alongside our partners at AEG, we’re excited to pioneer esports regionality as an inaugural franchise and to continue L.A.’s championship tradition.\u201d<\/p>\n
\u201cMisfits Gaming is thrilled to join the Overwatch League and represent the great cities of Miami and Orlando,\u201d said Misfits Gaming CEO and Co-Founder Ben Spoont. \u201cCompeting as part of a major city-based esports league is something we\u2019ve always wanted to do, and together with our partner the Miami Heat we\u2019re very excited by the potential to build something amazing for our fans in the months and years ahead. This is going to be a great experience for teams and everyone who loves esports.\u201d<\/p>\n
“NRG Esports couldn’t be more honored to represent San Francisco and all of Northern California for the launch of the Overwatch League,\u201d said Andy Miller, Chairman and Founder of NRG Esports. \u201cAs big believers in Overwatch, NRG has fielded one of the most popular teams in the world since the game\u2019s release and can’t wait to bring a hometown team to the Bay Area.”<\/p>\n
\u201cWe\u2019re passionate about gaming at NetEase, and the Overwatch League is an opportunity we didn\u2019t want to miss\u201d said William Ding, CEO of NetEase. \u201cThe commitment of Overwatch\u2019s players and fan community is an incredible foundation on which to build a successful global league, and we\u2019re looking forward to building a world-class team for Shanghai that inspires fans everywhere.\u201d\u00a0<\/p>\n
\u201cAs esports enthusiasts, we\u2019ve always seen Seoul as the place to be for world-class competitive gaming,\u201d said Kevin Chou, co-founder of Kabam. \u201cWe\u2019re very honored to represent the birthplace of esports as owners of the Overwatch League team in Seoul and excited to work closely with the most passionate and enthusiastic gaming community in the world.\u201d<\/p>\n
Overwatch was created by globally acclaimed publisher Blizzard Entertainment, known for iconic franchises including World of Warcraft\u00ae, Hearthstone\u00ae, StarCraft\u00ae, and Heroes of the Storm\u00ae, many of which have laid the foundations and helped push the boundaries of professional esports over the last 15 years. Among Blizzard\u2019s stable of twenty #1 games over the past two decades, Overwatch is the fastest to reach more than 30 million players. Overwatch was built from the ground up for online competition, with memorable characters and fast-paced action designed for the most engaging gameplay and spectator experiences.<\/p>\n
The Overwatch League, slated to begin later this year, is a unique opportunity for owners and players. As the first major esports league to feature a city-based structure, the league will drive development of local fan bases. For the first season of the league, regular-season matches will be played at an esports arena in the Los Angeles area, as teams develop their local venues for formal home and away play in future seasons. Matches will be played each Thursday, Friday and Saturday. A full schedule and information about ticket sales will be announced closer to launch.<\/p>\n
The league will create value for team owners through advertising, ticketing and broadcast rights revenues, with teams receiving an equal share of all league-wide net revenues. Teams will also keep all local revenues generated through their home territory and venue up to a set amount each year, unprecedented in esports; above the set amount, a percentage is sent to the league\u2019s shared revenue pool. In addition, teams will have a license to operate and monetize up to five amateur events in their home territory each year, and to benefit from the sale of league-affiliated fan items in Overwatch, with 50% of the revenues going into the net shared revenue pool for all teams.<\/p>\n
The Overwatch League\u00a0will also provide advertisers and sponsors with\u00a0opportunities that are unparalleled in the esports space,\u00a0with global fan bases not found in traditional sports, along with\u00a0better targeting and analytics than traditional forms of advertising. Last year, 285 million people worldwide watched esports.[1]<\/sup><\/u> The quickly-growing esports audience also includes some of the hardest to reach and most sought after demographics, with a share of millennials two to three times higher than any of the \u2018Big Four\u2019 US sports.[2]<\/sup><\/u>\u00a0<\/p>\n To learn more about the Overwatch League, visit the official website at\u00a0www.overwatchleague.com<\/a>. \u00a0<\/p>\n [<\/sup><\/u><\/em><\/strong><\/a>1]<\/sup><\/u><\/em><\/strong>\u00a0Newzoo, 2017<\/em><\/p>\n [2]<\/sup><\/u><\/em><\/strong>\u00a0Esports audience demographic from Blizzard Consumer Insights survey of 5,000 global esports viewers, 2016; US professional sports demographics from Barclays \u2018Future of Sports: Aggregator of Platforms\u2019, September 2016<\/em><\/p>\n Activision Blizzard, Inc., a member of the Fortune 500 and S&P 500, is the world’s most successful standalone interactive entertainment company. We delight hundreds of millions of monthly active users around the world through franchises including Activision’s Call of Duty\u00ae, Destiny and Skylanders\u00ae, Blizzard Entertainment’s World of Warcraft\u00ae, Overwatch\u00ae, Hearthstone\u00ae, Diablo\u00ae, StarCraft\u00ae, and Heroes of the Storm\u00ae, and King’s Candy Crush\u2122, Pet Rescue\u2122, Bubble Witch\u2122 and Farm Heroes\u2122. The company is one of the Fortune “100 Best Companies To Work For\u00ae”. Headquartered in Santa Monica, California, Activision Blizzard has operations throughout the world, and its games are played in 196 countries. More information about Activision Blizzard and its products can be found on the company’s website, www.activisionblizzard.com<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" SANTA MONICA, Calif. \u2013 July 12, 2017 \u2013 Activision Blizzard, Inc. (Nasdaq: ATVI) today announced the sale of the first Overwatch League\u2122 teams for major global cities to seven entrepreneurs and leaders from traditional sports and esports. The Overwatch League is the first major global professional esports league with city-based teams. New team owners include: […]<\/p>\n","protected":false},"author":2,"featured_media":1867,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-1866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blizzard-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/1866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=1866"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/1866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/1867"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=1866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=1866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=1866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}