{"id":18386,"date":"2018-04-25T14:57:00","date_gmt":"2018-04-25T14:57:00","guid":{"rendered":"http:\/\/www.nintendolife.com\/news\/2018\/04\/nintendo_says_its_not_trying_to_innovate_its_trying_to_find_ways_to_make_people_happy"},"modified":"2018-04-25T14:57:00","modified_gmt":"2018-04-25T14:57:00","slug":"nintendo-says-its-not-trying-to-innovate-its-trying-to-find-ways-to-make-people-happy","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2018\/04\/25\/nintendo-says-its-not-trying-to-innovate-its-trying-to-find-ways-to-make-people-happy\/","title":{"rendered":"Nintendo Says It&#8217;s Not Trying To Innovate, It&#8217;s &#8220;Trying To Find Ways To Make People Happy&#8221;"},"content":{"rendered":"<div class=\"media_block\"><a href=\"http:\/\/images.nintendolife.com\/news\/2018\/04\/nintendo_says_its_not_trying_to_innovate_its_trying_to_find_ways_to_make_people_happy\/large.jpg\"><img decoding=\"async\" src=\"http:\/\/images.nintendolife.com\/news\/2018\/04\/nintendo_says_its_not_trying_to_innovate_its_trying_to_find_ways_to_make_people_happy\/small.jpg\" class=\"media_thumbnail\"><\/a><\/div>\n<aside class=\"picture embed centered picture-900x img-900x\">\n<div class=\"img\"><a title=\"news6.jpg\" href=\"http:\/\/images.nintendolife.com\/news\/2018\/04\/nintendo_says_its_not_trying_to_innovate_its_trying_to_find_ways_to_make_people_happy\/attachment\/0\/large.jpg\"><img decoding=\"async\" src=\"http:\/\/images.nintendolife.com\/news\/2018\/04\/nintendo_says_its_not_trying_to_innovate_its_trying_to_find_ways_to_make_people_happy\/attachment\/0\/900x.jpg\" alt=\"news6.jpg\"\/><\/a><\/div>\n<\/aside>\n<p><a href=\"https:\/\/www.theguardian.com\/games\/2018\/apr\/25\/nintendo-interview-secret-innovation-lab-ideas-working\">The Guardian recently interviewed Nintendo&#8217;s own Shinya Takahashi<\/a>, and the general manager of the Entertainment Planning &amp; Development Division revealed some of the interesting ways the firm is innovating without consciously trying to do so.<\/p>\n<p>\u201cPeople always ask us whether we take risks on purpose,&#8221; he reveals. &#8220;But to us, we don\u2019t really take risks \u2013 we just keep trying new things. The thinking that guides us is: what can we do to pleasantly surprise players? It\u2019s not that we\u2019re consciously trying to innovate; we\u2019re trying to find ways to make people happy. The result is that we come up with things other people have not done.\u201d<\/p>\n<p>Takahashi-san also says much of Nintendo&#8217;s success over the years has come from the all-inclusive structure of its business, where every part of the development and publishing process for hardware and games is taken care of in-house.<\/p>\n<aside class=\"object object-youtube\">\n<div class=\"youtube\"><iframe loading=\"lazy\" class=\"resize\" width=\"900\" height=\"507\" src=\"https:\/\/www.youtube.com\/embed\/IFyVtS1bwrI?rel=0&amp;hd=1&amp;showinfo=0&amp;modestbranding=0&amp;autohide=1\" type=\"text\/html\" frameborder=\"0\" allowfullscreen=\"\">[embedded content]<\/iframe> <\/div>\n<\/aside>\n<p>\u201cThis is the advantage we have at Nintendo as a software\/hardware integrated organisation \u2013 when we do research for our new hardware systems, our software developers, our artists, our programmers and our hardware engineers all get together and decide what we should aim for. We\u2019ve been doing that for many years,\u201d he adds.<\/p>\n<p>Part of that success is down to the company&#8217;s specific recruitment process, with a focus on nurturing and supporting young development talent with dedication and a willingness to commit to a single idea of a long stretch of time.\u00a0\u201cThe bottom line is, the quality of the end product that those students created doesn\u2019t really matter to me,&#8221; comments Takahashi-san. &#8220;How they kept their focus, what they thought throughout those years \u2026 that\u2019s what important to me. We like our staff members to be as creative as possible \u2013 and creative people should not just listen to their bosses saying \u2018Yes sir\u2019, or \u2018Yes ma\u2019am\u2019. I want them to always ask themselves, \u2018Is this direction correct?\u2019\u201d<\/p>\n<p><em>What do you make of his thoughts on Nintendo&#8217;s success and approach to development? This is the company that came up with Labo after all. Share your opinions with us below&#8230;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Guardian recently interviewed Nintendo&#8217;s own Shinya Takahashi, and the general manager of the Entertainment Planning &amp; Development Division revealed some of the interesting ways the firm is innovating without consciously trying to do so. \u201cPeople always ask us whether we take risks on purpose,&#8221; he reveals. &#8220;But to us, we don\u2019t really take risks [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-18386","post","type-post","status-publish","format-standard","hentry","category-nintendo-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/18386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=18386"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/18386\/revisions"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=18386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=18386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=18386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}