{"id":16953,"date":"2018-04-09T13:58:00","date_gmt":"2018-04-09T13:58:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/316308"},"modified":"2018-04-09T13:58:00","modified_gmt":"2018-04-09T13:58:00","slug":"keywords-extends-audio-service-line-with-cord-and-laced-acquisitions","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2018\/04\/09\/keywords-extends-audio-service-line-with-cord-and-laced-acquisitions\/","title":{"rendered":"Keywords extends audio service line with Cord and Laced acquisitions"},"content":{"rendered":"<p>Game service provider Keywords has extended its audio service line\u00a0by acquiring Cord and Laced from parent company Cutting Edge.\u00a0<\/p>\n<p>Based in London, Cord offers a range of music focused branding and strategic consultive services. Laced is a music services outfit and record label specializing in video game scores and soundtracks, and has worked with the teams\u00a0behind <em>Ruiner<\/em>, <em>Halo Wars 2<\/em>, and <em>The Talos Principle<\/em>.\u00a0<\/p>\n<p>Keywords claims the deal will help its\u00a0developers create games with better production values by giving them access to more music, and offering them consultancy on how to best implement it.\u00a0<\/p>\n<p>Both Cord and Laced will continue to work wit Cutting Edge, and will be able to take advantage of the &#8220;extensive&#8221; catalog of media music rights owned by the company.\u00a0<\/p>\n<p>&#8220;We are delighted that we will be able to add further value to our games clients through Laced&#8217;s specialism in licensing video game soundtracks for game companies and from music composers, and Cord\u2019s expertise in music composition, rights management, music strategy consulting and audio branding,&#8221; said Keywords CEO Andrew Day.\u00a0<\/p>\n<p>&#8220;We also see a clear opportunity to bring our localization, voice over and trailer creation capabilities to Cord\u2019s broader client base of leading brands.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Game service provider Keywords has extended its audio service line\u00a0by acquiring Cord and Laced from parent company Cutting Edge.\u00a0 Based in London, Cord offers a range of music focused branding and strategic consultive services. Laced is a music services outfit and record label specializing in video game scores and soundtracks, and has worked with the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16954,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-16953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/16953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=16953"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/16953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/16954"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=16953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=16953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=16953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}