Retention is important\u00a0to the success of online and free-to-play\u00a0games, but it isn’t only achieved through reducing churn: It’s just as much about effectively winning back lapsed players. So how can designers boost retention for\u00a0live games by\u00a0focusing on returning players?\u00a0<\/p>\n
In this 2015 GDC session, Jagex Game Studios’\u00a0Phil Mansell describes the wide\u00a0range of design and product management techniques for improving retention rates\u00a0of returning players in\u00a0online games by taking a look at Runescape<\/em>.<\/p>\n Mansell\u00a0uses\u00a0case studies and data from\u00a0game initiatives to explain what worked\u00a0and what didn’t\u00a0across game content, community events and communications, offering\u00a0tips on how other designers\u00a0can capitalize on the potential of returning players.\u00a0<\/p>\n Developers interested in learning how Runescape<\/em> retained an active community can now watch the talk completely free via the official GDC YouTube channel!<\/a><\/p>\n In addition to this presentation, the\u00a0GDC Vault<\/a>\u00a0and its accompanying\u00a0YouTube channel<\/a>\u00a0offers numerous other free videos, audio recordings, and slides from many of the recent\u00a0Game Developers Conference events<\/a>, and the service offers even more members-only content for GDC Vault subscribers.<\/p>\n Those who purchased All Access passes to recent events like GDC or VRDC\u00a0already have full access to GDC Vault, and interested parties can apply for the individual subscription via\u00a0a GDC Vault subscription page<\/a>. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the\u00a0GDC Vault group subscription page<\/a>. Finally, current subscribers with access issues can\u00a0contact GDC Vault technical support<\/a>.<\/p>\n Gamasutra and GDC are sibling organizations under parent UBM Americas.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Retention is important\u00a0to the success of online and free-to-play\u00a0games, but it isn’t only achieved through reducing churn: It’s just as much about effectively winning back lapsed players. So how can designers boost retention for\u00a0live games by\u00a0focusing on returning players?\u00a0 In this 2015 GDC session, Jagex Game Studios’\u00a0Phil Mansell describes the wide\u00a0range of design and product […]<\/p>\n","protected":false},"author":2,"featured_media":16220,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-16219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/16219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=16219"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/16219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/16220"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=16219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=16219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=16219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}