{"id":15549,"date":"2018-03-21T15:33:00","date_gmt":"2018-03-21T15:33:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/315711"},"modified":"2018-03-21T15:33:00","modified_gmt":"2018-03-21T15:33:00","slug":"nintendo-working-to-improve-discoverability-of-switch-titles-on-eshop","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2018\/03\/21\/nintendo-working-to-improve-discoverability-of-switch-titles-on-eshop\/","title":{"rendered":"Nintendo working to improve discoverability of Switch titles on eShop"},"content":{"rendered":"<p>Nintendo is aware of the discoverability and visibility issues facing Switch games on the eShop, and is actively working on solutions.\u00a0<\/p>\n<p>Speaking during a GDC 2018 press briefing, the company&#8217;s senior manager for publisher and developer relations, Damon Baker, said it&#8217;s focused on making the Nintendo eShop more accommodating for developers and consumers on Switch.<\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/articles\/2018-03-20-nintendo-looking-to-improve-switch-game-discoverability-on-eshop\">As reported by Eurogamer<\/a>, he explained the company is constantly listening to feedback, and will be looking to improve the eShop experience over the coming year.\u00a0<\/p>\n<p>&#8220;We&#8217;ve heard the feedback from yourselves, from fans, loud and clear, about the limitations of the Nintendo eShop&#8221; commented Baker.<\/p>\n<p>&#8220;I can assure you steps are being taken over the course of the year to improve the functionality in terms of discoverability and visibility, to highlight all of that great content.&#8221;<\/p>\n<p>Baker didn&#8217;t go into many specifics, although he did reveal Nintendo would also be working to improve its &#8220;off device&#8221; promotion efforts by putting social media platforms and expos, as well as its own website, to better use.\u00a0<\/p>\n<p>During the briefing,\u00a0Nintendo also offered\u00a0some insight into how its\u00a0digital marketplace is growing, revealing\u00a0that over the past year, digital third-party sales have exceed physical retail sales in North America for the first time ever.\u00a0<\/p>\n<p>Baker explained that means Nintendo&#8217;s own digital-retail sales revenue split, which is now around 50-60 percent digital, is very similar to other big publishers like EA, Activision, and Ubisoft.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nintendo is aware of the discoverability and visibility issues facing Switch games on the eShop, and is actively working on solutions.\u00a0 Speaking during a GDC 2018 press briefing, the company&#8217;s senior manager for publisher and developer relations, Damon Baker, said it&#8217;s focused on making the Nintendo eShop more accommodating for developers and consumers on Switch. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15550,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-15549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/15549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=15549"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/15549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/15550"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=15549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=15549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=15549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}