{"id":137061,"date":"2026-05-04T20:00:00","date_gmt":"2026-05-04T20:00:00","guid":{"rendered":"https:\/\/www.nintendolife.com\/#article-200721"},"modified":"2026-05-04T20:00:00","modified_gmt":"2026-05-04T20:00:00","slug":"pokemon-scalpers-selling-limited-edition-pop-tarts-for-ridiculous-prices","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2026\/05\/04\/pokemon-scalpers-selling-limited-edition-pop-tarts-for-ridiculous-prices\/","title":{"rendered":"Poke\u0301mon Scalpers Selling Limited-Edition Pop-Tarts For Ridiculous Prices"},"content":{"rendered":"<div class=\"media_block\"><a href=\"https:\/\/images.nintendolife.com\/e938ffafde74e\/large.jpg\"><img decoding=\"async\" src=\"https:\/\/images.nintendolife.com\/e938ffafde74e\/small.jpg\" class=\"media_thumbnail\"><\/a><\/div>\n<figure class=\"picture\" data-uuid=\"e938ffafde74e\"><a class=\"scanlines\" title=\"Pok\u00e9mon Pop Tarts\" href=\"https:\/\/images.nintendolife.com\/e938ffafde74e\/pokemon-pop-tarts.large.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.nintendolife.com\/e938ffafde74e\/pokemon-pop-tarts.900x.jpg\" width=\"900\" height=\"506\" alt=\"Pok\u00e9mon Pop Tarts\"><\/a><figcaption class=\"caption\"><em class=\"credit\"><span class><\/span> Image: Nintendo Life<\/em><\/figcaption><\/figure>\n<p><strong>Poke\u0301mon<\/strong> has a huge scalper problem: it feels like we see a story every day about exclusive merchandise and cards being sold for extortionate prices online. And it&#8217;s happening again thanks to a collaboration between The Poke\u0301mon Company and US retail giant Target.<\/p>\n<p><a class=\"external\" href=\"https:\/\/kotaku.com\/scalpers-target-pokemon-pop-tarts-selling-them-for-up-to-eight-times-their-worth-2000692980\">Kotaku reports<\/a> that, specifically, scalpers are setting their sights on Poke\u0301mon themed Pop-Tarts, which you can only buy at Target. The extremely-sugary breakfast treat comes with an exclusive Pikachu box and contain 6&#215;2 wrapped pastries in Frosted Vanilla flavour. At just under $3 a box, it&#8217;s&#8230; reasonable enough.<\/p>\n<p>But if you can&#8217;t find any in your local Target store, then you&#8217;ll soon find that sellers are putting boxes of the stuff for sale for more than $10 a box <a class=\"external afflink\" href=\"https:\/\/www.ebay.com\/sch\/i.html?_nkw=pokemon+pop+tarts&amp;_sacat=0&amp;_from=R40&amp;_trksid=p4624852.m570.l1313&amp;mkcid=1&amp;mkrid=710-53481-19255-0&amp;campid=5336736927&amp;toolid=10001&amp;mkevt=1\" rel=\"sponsored noopener\">on eBay<\/a>. We saw one box on sale for $34.99, excluding shipping. Madness.<\/p>\n<aside class=\"object object-oembed\"><!-- cache: oembed\/https:\/\/www.reddit.com\/r\/target\/comments\/1t2kd26\/pok%c3%a9mon_x_target_rare\/ @ 2026-05-04T20:41:12+01:00 --><\/p>\n<blockquote class=\"reddit-embed-bq\"><p>\n<a href=\"https:\/\/www.reddit.com\/r\/Target\/comments\/1t2kd26\/pok%c3%a9mon_x_target_rare\/\">Pok\u00e9mon x Target RARE<\/a><br \/>by<br \/>\n<a href=\"https:\/\/www.reddit.com\/user\/stfu_idc_gfys\/\">u\/stfu_idc_gfys<\/a> in<br \/>\n<a href=\"https:\/\/www.reddit.com\/r\/Target\/\">Target<\/a>\n<\/p><\/blockquote>\n<\/aside>\n<p>And, as Kotaku rightly points out, this isn&#8217;t the first time Kelloggs and TPC have teamed up: back in the late &#8217;90s and early 2000s, <a class=\"external\" href=\"https:\/\/x.com\/Snack_Memories\/status\/1535106154585628673\">the collaboration went much further<\/a> than just a Pikachu on a box, with Poke\u0301mon-themed sprinkles and a new Wild Cherry flavour.<\/p>\n<p>There was even another collab where, as well as a little sugar boost at breakfast, <a href=\"https:\/\/www.instagram.com\/reel\/DRTN9UeDfE6\/\">you also got a minifigure<\/a>.<\/p>\n<p>Scalpers are clearly leaning on that FOMO; one quick search for Poke\u0301mon Pop=Tarts didn&#8217;t just bring up the new Target version, but plenty of social media posts begging TPC to bring back these classic ones. The Target ones are much simpler.<\/p>\n<p>Of course, it&#8217;s not just the Pop-Tarts that are being scalped, that&#8217;d be too simple: the <a class=\"external afflink\" href=\"https:\/\/www.ebay.com\/sch\/i.html?_nkw=pokemon+target&amp;_sacat=0&amp;_from=R40&amp;_trksid=p2334524.m570.l1313&amp;_odkw=pokemon+pop+tarts&amp;_osacat=0&amp;mkcid=1&amp;mkrid=710-53481-19255-0&amp;campid=5336736927&amp;toolid=10001&amp;mkevt=1\" rel=\"sponsored noopener\">whole range of Target merch<\/a>, which only launched this weekend, is already being sold for ridiculous prices. Do you want to pay $249.95 for a jacket? That&#8217;s double the price of it in-store, and it&#8217;s out of stock in most places, including online.<\/p>\n<p>So, you either have to get lucky or wait for a second drop, which is apparently coming later in the year.<\/p>\n<p><!-- cache: html:nintendolife.com\/ssl\/pokemon\/related-articles:163800 @ 1777966098 --><\/p>\n<aside class=\"block object-related\"> <\/aside>\n<p><em>Just as baffled as us? Let us know in the comments whether you&#8217;ve managed to try these.<\/em><\/p>\n<p class=\"disclaimer\">Please note that some external links on this page are affiliate links, which means if you click them and make a purchase we may receive a small percentage of the sale. Please read our <a rel=\"nofollow\" href=\"https:\/\/www.nintendolife.com\/advertising\">FTC Disclosure<\/a> for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image: Nintendo Life Poke\u0301mon has a huge scalper problem: it feels like we see a story every day about exclusive merchandise and cards being sold for extortionate prices online. And it&#8217;s happening again thanks to a collaboration between The Poke\u0301mon Company and US retail giant Target. Kotaku reports that, specifically, scalpers are setting their sights [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-137061","post","type-post","status-publish","format-standard","hentry","category-nintendo-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/137061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=137061"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/137061\/revisions"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=137061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=137061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=137061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}