{"id":136909,"date":"2026-04-21T09:45:00","date_gmt":"2026-04-21T09:45:00","guid":{"rendered":"https:\/\/www.nintendolife.com\/#article-200149"},"modified":"2026-04-21T09:45:00","modified_gmt":"2026-04-21T09:45:00","slug":"toei-company-establishes-new-gaming-publishing-brand","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2026\/04\/21\/toei-company-establishes-new-gaming-publishing-brand\/","title":{"rendered":"Toei Company Establishes New Gaming Publishing Brand"},"content":{"rendered":"
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\"Toei<\/a>
<\/span> Image: Toei Games<\/em><\/figcaption><\/figure>\n

Toei Company, the Japanese juggernaut known primarily for its work in the film and television industry, has announced<\/a> the establishment of a new gaming publishing brand: Toei Games.<\/p>\n

Originally founded in 1951, Toei Company describes the establishment as a “new challenge” and aims to release games first on Steam before expanding into consoles like the Switch, PlayStation, and Xbox.<\/p>\n

Its first game will be announced later this month on 24th April<\/strong>, but don’t expect any familiarity with the title; Toei Company confirms that its initial line-up will not be based on existing IP, but will instead be entirely new, original games from creators in Japan and around the world.<\/p>\n

An official website<\/a> is now live, but is understandably quite bare at the moment.<\/p>\n

Toei Company is also the majority shareholder in Toei Animation, which has produced significant franchises such as One Piece<\/strong>, Dragon Ball<\/strong>, Digimon<\/strong>, Yu-Gi-Oh<\/strong>, and more.<\/p>\n

So we’ll keep an eye out for whatever this new game is on the 24th. Like we said, it’s unlikely to be confirmed for Switch \/ Switch 2 immediately, but we wouldn’t be surprised to see a release later down the line.<\/p>\n

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