{"id":136059,"date":"2026-02-13T20:45:00","date_gmt":"2026-02-13T20:45:00","guid":{"rendered":"https:\/\/www.nintendolife.com\/#article-197500"},"modified":"2026-02-13T20:45:00","modified_gmt":"2026-02-13T20:45:00","slug":"sega-records-200-million-impairment-loss-as-angry-bird-devs-performance-is-sluggish","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2026\/02\/13\/sega-records-200-million-impairment-loss-as-angry-bird-devs-performance-is-sluggish\/","title":{"rendered":"SEGA Records $200 Million Impairment Loss As Angry Bird Dev&#8217;s Performance Is &#8220;Sluggish&#8221;"},"content":{"rendered":"<div class=\"media_block\"><a href=\"https:\/\/images.nintendolife.com\/a8a7a553b8c1b\/large.jpg\"><img decoding=\"async\" src=\"https:\/\/images.nintendolife.com\/a8a7a553b8c1b\/small.jpg\" class=\"media_thumbnail\"><\/a><\/div>\n<figure class=\"picture\" data-uuid=\"a8a7a553b8c1b\"><a class=\"scanlines\" title=\"Sonic Angry Birds\" href=\"https:\/\/images.nintendolife.com\/a8a7a553b8c1b\/sonic-angry-birds.large.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.nintendolife.com\/a8a7a553b8c1b\/sonic-angry-birds.900x.jpg\" width=\"900\" height=\"506\" alt=\"Sonic Angry Birds\"><\/a><figcaption class=\"caption\"><em class=\"credit\"><span class><\/span> Image: Sega<\/em><\/figcaption><\/figure>\n<p>SEGA Sammy has published its <a class=\"external\" href=\"https:\/\/www.segasammy.co.jp\/cms\/wp-content\/uploads\/pdf\/en\/ir\/20260213_q3_presentation_e.pdf\">Q3 2025\/26 financial report<\/a>, and it&#8217;s a pretty mixed bag for the multimedia giant, with losses reported in multiple different areas.<\/p>\n<p>But perhaps the biggest piece of news comes from Rovio&#8217;s side of the business. Sega acquired the Angry Bird developer <a href=\"https:\/\/www.nintendolife.com\/news\/2023\/04\/its-official-sega-is-buying-angry-birds-maker-rovio\">in 2023<\/a> Sega reports has fallen &#8220;significantly short of initial forecast due to rapid changes in the market environment and other factors&#8221;.<\/p>\n<p>The company has <a class=\"external\" href=\"https:\/\/www.segasammy.co.jp\/cms\/wp-content\/uploads\/pdf\/en\/ir\/20260213_forecast_e.pdf\">reported an impairment loss<\/a> of \u00a530.4 billion ($198.6 million), citing increased competition and the rapid deterioration of user bases. This meant that &#8220;Rovio found it difficult to advance its initially planned business development&#8221;.<\/p>\n<p>A number of titles haven&#8217;t met Sega&#8217;s own internal targets, with development delays and cancellations also a factor. <strong>Sonic Rumble<\/strong>, the mobile game which Rovio co-developed, also fell short of expectations, particularly around customer acquisition.<\/p>\n<p>It&#8217;s not just with Rovio, though \u2014 while net sales remain steady and are 4% up year-on-year, operating income and ordinary income are both down, 54.6% and 51.8% respectively. Entertainment Contents has also dropped 31%.<\/p>\n<p>Sega only reports two full game releases for the third quarter: <a href=\"https:\/\/www.nintendolife.com\/games\/nintendo-switch-2\/persona-3-reload\">Persona 3 Reload<\/a> on Switch 2, and <strong>Football Manager 26<\/strong>, the latter of which needed &#8220;a series of updates to address post-launch bugs, etc. and improved the gameplay environment&#8221;. And in general, full game titles have reported &#8220;stagnant growth&#8221;.<\/p>\n<aside class=\"object object-youtube\">\n<figure class=\"youtube\" data-videoid=\"3b8eAc3enVM\" data-start=\"0\" data-src=\"https:\/\/www.youtube.com\/embed\/3b8eAc3enVM?rel=0&amp;hd=1&amp;showinfo=0&amp;modestbranding=0&amp;autohide=1\">\n<p>[embedded content]<\/p>\n<\/figure>\n<\/aside>\n<p>It&#8217;s not all bad news, though: Sega is planning to release &#8220;four major new titles for mainstay IPs&#8221; next financial year, with a continued focus on expanding the trans-media business (movies, TV shows, merch, etc.). Daniel Sv\u00e4rd, once King&#8217;s head of live game studios, will be appointed as Rovio&#8217;s COO.<\/p>\n<p>All in all, not a great showing for the company, and Sega has revised its net sales expectations to rise slightly \u2014 \u00a5490 billion \/ $3.2 billion, up from \u00a5475 billion \/ $3.1 billion \u2014 while operating income expectations have been lowered to \u00a540 billion \/ $261.5 million, from \u00a553 billion \/ $346.6 million.<\/p>\n<p>Of course, <a href=\"https:\/\/www.nintendolife.com\/games\/nintendo-switch-2\/yakuza-kiwami-3-and-dark-ties\">Yakuza Kiwami 3 &amp; Dark Ties<\/a> has <em>just<\/em> launched, and that will be included in the final report for the fiscal year ending March 2026. So that may help turn the tides a little. And 2026 marks the 35th anniversary for the Sonic series, so the future should be blue \u2014 in a good way.<\/p>\n<hr>\n<p><em>Let us know what you think of Sega&#8217;s acquisition of Rovio, and its quieter Q3, in the comments<\/em>.<\/p>\n<p><!-- cache: html:nintendolife.com\/ssl\/related-articles:196589,196276 @ 1771064376 --><\/p>\n<aside class=\"block object-related\"> <\/aside>\n","protected":false},"excerpt":{"rendered":"<p>Image: Sega SEGA Sammy has published its Q3 2025\/26 financial report, and it&#8217;s a pretty mixed bag for the multimedia giant, with losses reported in multiple different areas. But perhaps the biggest piece of news comes from Rovio&#8217;s side of the business. Sega acquired the Angry Bird developer in 2023 Sega reports has fallen &#8220;significantly [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-136059","post","type-post","status-publish","format-standard","hentry","category-nintendo-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/136059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=136059"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/136059\/revisions"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=136059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=136059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=136059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}