{"id":136006,"date":"2024-09-10T14:00:08","date_gmt":"2024-09-10T14:00:08","guid":{"rendered":"https:\/\/developer.apple.com\/news\/?id=8utnewzk"},"modified":"2024-09-10T14:00:08","modified_gmt":"2024-09-10T14:00:08","slug":"win-back-offers-for-auto-renewable-subscriptions-now-available","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2024\/09\/10\/win-back-offers-for-auto-renewable-subscriptions-now-available\/","title":{"rendered":"Win-back offers for auto-renewable subscriptions now available"},"content":{"rendered":"<div class=\"inline-article-image\"><img decoding=\"async\" src=\"https:\/\/sickgaming.net\/blog\/wp-content\/uploads\/2026\/02\/win-back-offers-for-auto-renewable-subscriptions-now-available.jpg\" data-img-dark=\"https:\/\/sickgaming.net\/blog\/wp-content\/uploads\/2026\/02\/win-back-offers-for-auto-renewable-subscriptions-now-available.jpg\" data-hires=\"false\" alt=\"Two iPhone screens that show different ways win-back offers can appear on the App Store: On the product page and in personalized recommendations, such as the Apps tabs.\"><\/div>\n<p>You can now configure win-back offers \u2014 a new type of offer for auto-renewable subscriptions \u2014 in App&nbsp;Store&nbsp;Connect. Win-back offers allow you to reach previous subscribers and encourage them to resubscribe to your app or game. For example, you can create a pay up front offer for a reduced subscription price of $9.99 for six months, with a standard renewal price of $39.99 per year. Based on your offer configuration, Apple displays these offers to eligible customers in various places, including:<\/p>\n<ul>\n<li>Across the App&nbsp;Store, including on your product page, as well as in personalized recommendations and editorial selections on the Today, Games, and Apps&nbsp;tabs.<\/li>\n<li>In your app or game.<\/li>\n<li>Via a direct link you share using your own marketing channels.<\/li>\n<li>In Subscription settings.<\/li>\n<\/ul>\n<p>When creating win-back offers in App&nbsp;Store&nbsp;Connect, you\u2019ll determine customer eligibility, select regional availability, and choose the discount type. Eligible customers will be able to discover win-back offers this&nbsp;fall.<\/p>\n<p><a href=\"https:\/\/developer.apple.com\/help\/app-store-connect\/manage-subscriptions\/set-up-win-back-offers\">Set up <span class=\"icon icon-after icon-chevronright nowrap\">win-back offers<\/span><\/a><\/p>\n<p><a href=\"https:\/\/developer.apple.com\/app-store\/subscriptions\/#winback-offers\">Learn about <span class=\"icon icon-after icon-chevronright nowrap\">win-back offers<\/span><\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can now configure win-back offers \u2014 a new type of offer for auto-renewable subscriptions \u2014 in App&nbsp;Store&nbsp;Connect. Win-back offers allow you to reach previous subscribers and encourage them to resubscribe to your app or game. For example, you can create a pay up front offer for a reduced subscription price of $9.99 for six [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":136007,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-136006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-developer-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/136006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=136006"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/136006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/136007"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=136006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=136006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=136006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}