{"id":135480,"date":"2025-12-31T16:00:00","date_gmt":"2025-12-31T16:00:00","guid":{"rendered":"https:\/\/www.nintendolife.com\/#article-188467"},"modified":"2025-12-31T16:00:00","modified_gmt":"2025-12-31T16:00:00","slug":"feature-who-is-devon-pritchard-meet-the-next-noa-president-stepping-into-bowsers-boots","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2025\/12\/31\/feature-who-is-devon-pritchard-meet-the-next-noa-president-stepping-into-bowsers-boots\/","title":{"rendered":"Feature: Who Is Devon Pritchard? – Meet The Next NOA President Stepping Into Bowser’s Boots"},"content":{"rendered":"
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<\/span> Image: Nintendo Life<\/em><\/figcaption><\/figure>\n

Over the holiday season, we’re republishing some of the best articles from Nintendo Life writers and contributors from<\/em> 2025<\/a><\/em>. This article was originally published in September, and with today being Doug Bowser’s final day in the chair, it’s the perfect time for a refresher on NOA’s new president. Enjoy!<\/em><\/p>\n

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Yesterday, Nintendo shared the news<\/a> that none of us could have predicted so soon: Bowser is stepping down from the position of top dog at the end of this year. The Koopas will have to find a new king, the Mushroom Kingdom will have to find a new menace, the kart racing scene will ha\u2014 what? Not that<\/em> Bowser? Oh… we’re going to miss these jokes.<\/p>\n

Okay, for real now: Nintendo announced that Doug<\/em> Bowser is retiring from his role as Nintendo of America President on 31st December 2025. After six years in the position, Bowser is to be succeeded by Devon Pritchard, a long-time NOA executive and the subsidiary’s first female president.<\/p>\n

While we’ll be sad to see Mr. B go at the end of the year, it’s an exciting time to get to know the new face stepping into his boots \u2014 not literally, we assume. You might have seen Devon Pritchard’s name crop up in various conferences and events in recent years, but we actually know surprisingly little about her.<\/p>\n

So, join us as we run through everything we know about the new face of NOA, and say farewell to ‘not that<\/em> Bowser’ in the process \u2014 come on, who knows when we’re going to be able to make those jokes again?<\/p>\n

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