{"id":135356,"date":"2025-12-22T18:00:00","date_gmt":"2025-12-22T18:00:00","guid":{"rendered":"https:\/\/www.nintendolife.com\/#article-195525"},"modified":"2025-12-22T18:00:00","modified_gmt":"2025-12-22T18:00:00","slug":"talking-point-does-it-bother-you-that-big-games-companies-are-using-genai","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2025\/12\/22\/talking-point-does-it-bother-you-that-big-games-companies-are-using-genai\/","title":{"rendered":"Talking Point: Does It Bother You That Big Games Companies Are Using GenAI?"},"content":{"rendered":"
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\"Clair<\/a>
<\/span> Image: Kepler Interactive<\/em><\/figcaption><\/figure>\n

What a week.<\/p>\n

On Tuesday, comments from Larian founder and CEO Swen Vincke to Jason Schreier at Bloomberg<\/a> (paywall) created headlines we’ve grown all too used to over the last couple of years. Following the reveal of a new Divinity<\/a><\/strong> game at The Game Awards, Vincke said that the studio was actively using generative AI for concept art generation and placeholder text.<\/p>\n

He clarified that nothing in the final game would be the product of genAI and that concept artists weren’t being replaced<\/a>, but for many, the damage was done, the online backlash swift.<\/p>\n

In the interview, Vincke said that people at the company are “more or less OK with the way we\u2019re using it,” and, as made explicit in the transcribed text later shared<\/a>, the CEO also admits, “I don’t actually think it accelerates things.” Which begs the question (which Schreier posed): If it’s not improving efficiency, why use it?<\/em><\/p>\n

The reply:<\/p>\n

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“This is a tech driven industry, so you try stuff. You can’t afford not to try things because if somebody finds the golden egg and you’re not using it, you’re dead in this industry.”<\/p>\n<\/blockquote>\n

Artificial Intelligence has attracted enormous investment since ChatGPT took off, and a brand of breathless investor spin to make non-fungible token-shilling crypto bros weep.<\/p>\n

Unlike NFTs, though, AI in its various forms is nigh-on impossible to ignore or escape. You can’t open your emails without Google offering to summarise or Copilot wanting to write replies. Search results turn up AI overviews by default. Old photos are being colourised or ‘cleaned up’, or straight-up fabricated, and shown alongside real images.<\/p>\n

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