{"id":133482,"date":"2023-05-01T12:30:00","date_gmt":"2023-05-01T12:30:00","guid":{"rendered":"https:\/\/www.nintendolife.com\/#article-148819"},"modified":"2023-05-01T12:30:00","modified_gmt":"2023-05-01T12:30:00","slug":"random-sakurais-latest-video-implores-publishers-not-to-mislead-players","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2023\/05\/01\/random-sakurais-latest-video-implores-publishers-not-to-mislead-players\/","title":{"rendered":"Random: Sakurai&#8217;s Latest Video Implores Publishers Not To Mislead Players"},"content":{"rendered":"<div class=\"media_block\"><a href=\"https:\/\/images.nintendolife.com\/2248f47190bba\/large.jpg\"><img decoding=\"async\" src=\"https:\/\/images.nintendolife.com\/2248f47190bba\/small.jpg\" class=\"media_thumbnail\"><\/a><\/div>\n<div><img decoding=\"async\" src=\"https:\/\/images.nintendolife.com\/2248f47190bba\/1280x720.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<aside class=\"object object-youtube\">\n<figure class=\"youtube\" data-videoid=\"tb6GJUvJGpM\">[embedded content]<figcaption class=\"youtube-sub\">Subscribe to <a class=\"external\" rel=\"noopener\" href=\"https:\/\/www.youtube.com\/subscription_center?add_user=nintendolife\">Nintendo Life<\/a> on <span class=\"g-ytsubscribe\" data-channel=\"nintendolife\" data-layout=\"default\" data-count=\"default\"><a class=\"external\" rel=\"noopener\" href=\"https:\/\/www.youtube.com\/nintendolife\">YouTube<\/a><\/span><\/figcaption><\/figure>\n<\/aside>\n<p>Legendary developer Masahiro Sakurai has been putting out new videos left, right, and centre on his YouTube channel <a href=\"https:\/\/www.youtube.com\/@sora_sakurai_en\">Masahiro Sakurai on Creating Games<\/a>; while we&#8217;ve not covered all of them here at Nintendo Life, his latest is an interesting lesson on how publishers should approach marketing, and it certainly piqued our interest.<\/p>\n<p>While it might seem obvious, Sakurai states that a game&#8217;s marketing &#8211; which includes the title, box art, promotional videos, and more &#8211; should line up with what the game itself is offering in terms of content and fun. As Sakurai puts it, <em>&#8220;Imagine buying a banana, only to have it taste like an apple&#8221;<\/em>. If publishers try too hard to subvert expectations and attempt to mislead potential players, it could backfire significantly.<\/p>\n<p>With this in mind, we thought it might be fun if you comment on a game that you think has been inaccurately represented by its marketing. Off the top of our heads, <a href=\"https:\/\/www.purexbox.com\/games\/xbox-one\/halo_5_guardians\" class=\"external\">Halo 5: Guardians<\/a> comes to mind, but what about Nintendo? Shout out in the comments below and let&#8217;s have a discussion.<\/p>\n<p><!-- cache: html:nintendolife.com\/ssl\/related-articles:148469,143334 @ 2023-05-02T03:46:45+01:00 --><\/p>\n<aside class=\"block object-related\"> <\/aside>\n","protected":false},"excerpt":{"rendered":"<p>[embedded content]Subscribe to Nintendo Life on YouTube Legendary developer Masahiro Sakurai has been putting out new videos left, right, and centre on his YouTube channel Masahiro Sakurai on Creating Games; while we&#8217;ve not covered all of them here at Nintendo Life, his latest is an interesting lesson on how publishers should approach marketing, and it [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-133482","post","type-post","status-publish","format-standard","hentry","category-nintendo-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/133482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=133482"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/133482\/revisions"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=133482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=133482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=133482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}