Outside is the Fira Grand Via exhibition centre, right next to a massive roundabout with a cube of billboards in the middle of it. All four are advertising the Samsung Galaxy S23 series, one side showing off a racing game and Samsung\u2019s AirPods competitor, the other the sleek back of the two new phones. It\u2019s cold but sunny, and I\u2019m sweating a little bit.<\/span> <\/p>\n About 138 hours later I\u2019d be walking through Barcelona at night, and look up to see another Samsung Galaxy S23 Ultra, this time on the Catedral de la Santa Creu i Santa Eul\u00e0lia. I posted a photo of it on Instagram and dubbed it the Samsung Galaxy S23 Ultra Catedral de la Santa Creu i Santa Eul\u00e0lia. I was making a joke. <\/p>\n <\/span> All this is to say, MWC 2023 was loud with Samsung. While Oppo may have turned up the volume in terms of London Underground advertising, Samsung is making a different sort of statement. \u201cBiggest mobile trade show? We own it\u201d \u2013 that sorta thing. <\/p>\n I go up some stairs that I was earlier refused passage by a security guard, assumedly because of my sweaty and scruffy demeanour. I go into a lift to the 24th floor. I ask how many floors there are. There are 24. <\/p>\n I walk into the meeting room \u2013 La Mordella. There are five people inside. One is Won-Joon Choi. Another is some sort of PR assistant, who would later whisper some stuff in his ear after I ask a question. Another is an interpreter \u2013 Won-Joon speaks excellent English, though some answers were in Korean. Another is working the slides on the projector. The final person doesn\u2019t look up from the laptop they\u2019re typing on. <\/p>\n So, uhh, what was I here to do again? Oh, yeah, ask some questions. You see, Samsung wants to remind everyone that it makes phones with a lot of power packed inside. It wants to court the game-likers. So, it\u2019s invited the number one mobile gaming site in the world to have a chat about it. <\/p>\n The new Samsung Galaxy S23 Ultra has a special Qualcomm Snapdragon 8 Gen 2 inside. Instead of its main Kryo CPU core running at 3.2 GHz, as it does in the standard chip, it runs at 3.36 GHz. Plus, the Adreno GPU clocks in at 719 MHz instead of 680 MHz. Qualcomm and Samsung even say it can do ray tracing\u2026 <\/p>\n This special partnership between the two is notable. Won-Joon used to work at Qualcomm. Now, over at Samsung, the company can say it has the fastest chip in an Android phone. It even beats the iPhone 14 Pro on some benchmarks. Did Won-Joon just call his buddies back at Qualcomm and ask for some extra special sauce? Well, no. <\/p>\n \u201cWe work with all of the major chipset partners from the ground up. So, that was the case for Snapdragon 8 Gen 2 as well. We\u2019ve been involved from the very beginning of the planning, letting them know about our requirements for the performance as well as architecture,\u201d Won-Joon says. Not exactly a thrilling tale, so I dig a little. <\/p>\n Would Samsung take chipset production in-house like Apple? Apple silicon\u2019s success across its different devices has become especially apparent in recent years. Then again, the chip in the Galaxy S23 Ultra does compete with Apple\u2019s most recent top-end mobile chip, the A16 Bionic. <\/p>\n <\/span> Short answer: no. \u201cOf course, these major chipset companies have their strengths,\u201d Won-Joon (above) says, \u201cso we will continue to strengthen our collaboration with these partners. And then, on one hand, there are solutions that can be differentiated for Galaxy, so we will develop those internally and add them on through our collaboration.\u201d <\/p>\n So, this is where Samsung is at when it comes to powering its mobiles. Qualcomm is giving the company what it needs in a clearly fruitful partnership. And it has created a chip that can do ray-tracing, a feature Apple had to scrap on its most recent pro phone at the last minute after discovering key mistakes and being \u201ctoo ambitious with adding new features\u201d (a mistake \u201cunprecedented in the group\u2019s history\u201d, all according to The Information<\/a>). <\/p>\n So, is the ray-tracing claim just a good headline to have, after Apple failed to push through its next-generation pro silicon? Or is it a reality we can expect to see? Luckily, both Samsung and Qualcomm are pretty reasonable about the realities of ray tracing on mobile. <\/p>\n \u201cWe\u2019re not quoting any types of numbers. But I think some of it\u2019s about working with the game developers to understand, like, typically, not every scene has ray tracing, right? So what are those scenes that we really want to optimise that are truly going to be impactful to the user?\u201d Mike Roberts, VP, Head of Global Product, Partner, and Technology Marketing at Qualcomm \u2013 crikey, what a mouthful \u2013 said in a roundtable I attended a few days after meeting Won-Joon. <\/p>\n <\/span> \u201cHardware-based ray tracing has been something we\u2019ve been chasing for many, many years, in fact, that is here today, that\u2019s going to continue to improve,\u201d he said. \u201cWhen you think of consoles, you know\u2026 of what Xbox and PlayStation and Nintendo are doing in their next-generation consoles, I think there isn\u2019t going to be this huge gap between them.\u201d <\/p>\n This lofty aim is admirable, sure. But the reality is, just because hardware-based ray tracing is theoretically possible, doesn\u2019t mean us lay folk get to use it. In fact, as far as I can tell, there\u2019s not a single game that uses it that\u2019s currently fully released. I do like Samsung\u2019s ambition combined with realism, however, and a clear understanding that it\u2019s the developers who need to implement it, after all. <\/p>\n \u201cWe\u2019ve been working with chipset partners for many years to look at and provide this ray-tracing feature in-device,\u201d Won-Joon told me. \u201cAs a result, we were able to introduce the chipset capable of hardware-accelerated ray tracing in our current generation of S23. <\/p>\n \u201cIt\u2019s not just the hardware capability that we require, we need the game developers to develop games where they use ray tracing. In this respect, we don\u2019t plan to sit idle and just look at the situation passively. We want to be actively involved and that is why we already began cooperation with a couple of game developers. <\/p>\n <\/span> \u201cWe are providing them with optimization assistance in developing their games. So once this work is matured we\u2019ll be able to actually see the games with ray tracing on the market.\u201d Okay, so those partners, who are they? Is it a secret? Yep, not allowed to know. Sure we\u2019ll find out soon enough. <\/p>\n Anyway, hardware this hardware that, we get it. This new chip is fast. But the main focus of the short presentation I received beforehand was \u201cperformance\u201d, and performance comes from both hardware and software. And Samsung is also very keen to talk about the latter. <\/p>\n The company developed an adaptive AI algorithm to bring efficiency gains depending on what game you\u2019re playing. I\u2019m not very clever, so I couldn\u2019t begin to fully understand how it all works, but I am intrigued if there could be a case where it doesn\u2019t work correctly. Could a game trip up the algorithm? <\/p>\n \u201cThe adaptive algorithm didn\u2019t happen overnight.\u201d Glad we cleared that up. \u201cIt\u2019s the result of our longtime development and collaboration\u2026 of course, you cannot say that it\u2019s always 100% optimised\u2026 there could be some specific titles with software bugs or glitches.\u201d Of course, if this does occur, Samsung says it will resolve the issue. <\/p>\n <\/span> While this certainly isn\u2019t the first time Samsung has focused on gaming performance, it feels like a concerted effort is going on to let people know that these lovely, shiny phones with big, excellent cameras can also pack a gaming punch. I\u2019m not expecting the S24 to have RGB and a Doritos partnership, but how does Samsung plan to keep pushing the phone to please this market? <\/p>\n \u201cAs an engineer, there is always something I wish I could have incorporated in the development and thinking about my past history of launching many different products, I can say this confidently, I can say that S23 is very close to what we were looking for and what we were hoping for when we started planning. But, of course, it can never be 100% perfect.\u201d <\/p>\n So, cards close the chest again. When I press further, Won-Joon says that Samsung listens to consumers and what they want. All I\u2019d say is don\u2019t expect passthrough charging or some other game-focused feature. These are still all-rounders, still flagships at the end of the day. <\/p>\n This flagship\u2019s stats kind of makes Samsung the de facto leader against Apple, with the company pulling ahead of its primary Android competitors thanks to this Qualcomm partnership. While talking about other Android phones is nice and all, we all know that Samsung makes good phones (just google \u201cbest Android phone 2023\u201d). So, Apple has to be the focus of comparison. <\/p>\n![\"Samsung](\"https:\/\/www.pockettactics.com\/wp-content\/sites\/pockettactics\/2023\/03\/samsung-won-joon-choi-interview-6.jpg\" "\\"samsung-won-joon-choi-interview")
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