{"id":132150,"date":"2023-03-01T17:30:38","date_gmt":"2023-03-01T17:30:38","guid":{"rendered":"https:\/\/developer.apple.com\/news\/?id=5eryjwz3"},"modified":"2023-03-01T17:30:38","modified_gmt":"2023-03-01T17:30:38","slug":"peer-group-benchmarks-now-available-in-app-analytics","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2023\/03\/01\/peer-group-benchmarks-now-available-in-app-analytics\/","title":{"rendered":"Peer group benchmarks now available in App Analytics"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2023\/03\/peer-group-benchmarks-now-available-in-app-analytics.png\" class=\"ff-og-image-inserted\"><\/div>\n<p>App Analytics in App&nbsp;Store&nbsp;Connect is a helpful tool with a breadth of features to help you understand and improve how your app is performing on the App&nbsp;Store. With metrics related to acquisition, usage, and monetization strategy, App&nbsp;Analytics enables you to monitor results in each stage of the customer lifecycle, from awareness to conversion and on to retention. Starting today, you can put your app\u2019s performance into context using peer group benchmarks, which compare your app\u2019s performance to that of similar apps on the App&nbsp;Store. Now you\u2019ll have even more insights to help you identify growth opportunities.<\/p>\n<p>Peer group benchmarks provide powerful new insights across the customer journey, so you can better understand what works well for your app and find opportunities for improvement. Apps are placed into groups based on their App&nbsp;Store category, business model, and download volume to ensure relevant comparisons. Using industry-leading differential privacy techniques, peer group benchmarks provide relevant and actionable insights&nbsp;\u2014 all while keeping the performance of individual apps private.<\/p>\n<p>Review your new benchmark data, then leverage other tools in App&nbsp;Store&nbsp;Connect to improve conversion rates, proceeds, crash rates, and user retention. You can test different elements of your product page to find out which resonate with people most, create additional product page versions to highlight specific features or content, get feedback on beta versions of your app, offer in\u2011app events to encourage engagement, and so&nbsp;much&nbsp;more.<\/p>\n<p><a href=\"https:\/\/developer.apple.com\/help\/app-store-connect\/view-app-analytics\/view-app-metrics\/\">Learn how to view <span class=\"icon icon-after icon-chevronright nowrap\">benchmark data<\/span><\/a><\/p>\n<p><a href=\"https:\/\/developer.apple.com\/app-store\/peer-group-benchmarks\/\">Learn how to take action on insights <span class=\"icon icon-after icon-chevronright nowrap\">from benchmarks<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>App Analytics in App&nbsp;Store&nbsp;Connect is a helpful tool with a breadth of features to help you understand and improve how your app is performing on the App&nbsp;Store. With metrics related to acquisition, usage, and monetization strategy, App&nbsp;Analytics enables you to monitor results in each stage of the customer lifecycle, from awareness to conversion and on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":132151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-132150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-developer-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/132150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=132150"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/132150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/132151"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=132150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=132150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=132150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}