{"id":130573,"date":"2021-02-02T00:48:25","date_gmt":"2021-02-02T00:48:25","guid":{"rendered":"https:\/\/developer.apple.com\/news\/?id=wajvzt18"},"modified":"2021-02-02T00:48:25","modified_gmt":"2021-02-02T00:48:25","slug":"take-advantage-of-new-advertising-attribution-technologies","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2021\/02\/02\/take-advantage-of-new-advertising-attribution-technologies\/","title":{"rendered":"Take advantage of new advertising attribution technologies"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2022\/12\/take-advantage-of-new-advertising-attribution-technologies.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p><strong>SKAdNetwork 2.2.<\/strong> This update supports view-through attribution for advertisement formats such as video, audio, and interactive advertisements. This allows you to display your choice of advertising formats and measure which creatives are most effective, while preserving user privacy.<\/p>\n<p><strong>Private Click Measurement.<\/strong> iOS&nbsp;14.5 and iPadOS&nbsp;14.5 bring Private Click Measurement to apps, in addition to the web. Advertising networks can now measure the effectiveness of advertisement clicks within iOS or iPadOS apps that navigate to a website. This information can be used to understand which advertisements drive conversions (such as purchases or signups) \u2014 while maintaining user privacy.<\/p>\n<p>Get started by building and testing your apps with the beta versions of Xcode&nbsp;12.5, iOS&nbsp;14.5, and iPadOS&nbsp;14.5.<\/p>\n<p><a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\">Learn more <span class=\"icon icon-after icon-chevronright nowrap\">about SKAdNetwork<\/span><\/a><\/p>\n<p><a href=\"https:\/\/webkit.org\/blog\/11529\/introducing-private-click-measurement-pcm\/\">Learn more about Private <span class=\"icon icon-after icon-chevronright nowrap\">Click Measurement<\/span><\/a><\/p>\n<p><a href=\"https:\/\/developer.apple.com\/download\/\">Download the <span class=\"icon icon-after icon-chevronright nowrap\">latest betas<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SKAdNetwork 2.2. This update supports view-through attribution for advertisement formats such as video, audio, and interactive advertisements. This allows you to display your choice of advertising formats and measure which creatives are most effective, while preserving user privacy. Private Click Measurement. iOS&nbsp;14.5 and iPadOS&nbsp;14.5 bring Private Click Measurement to apps, in addition to the web. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":130574,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-130573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-developer-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/130573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=130573"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/130573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/130574"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=130573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=130573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=130573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}