{"id":129913,"date":"2021-04-27T23:14:26","date_gmt":"2021-04-27T23:14:26","guid":{"rendered":"https:\/\/developer.apple.com\/news\/?id=5odabsss"},"modified":"2021-04-27T23:14:26","modified_gmt":"2021-04-27T23:14:26","slug":"whats-new-in-advertising-attribution-technologies","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2021\/04\/27\/whats-new-in-advertising-attribution-technologies\/","title":{"rendered":"What\u2019s new in advertising attribution technologies"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2022\/11\/whats-new-in-advertising-attribution-technologies.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>Private Click Measurement is now available in iOS&nbsp;14.5 and iPadOS&nbsp;14.5, allowing advertising networks to measure the effectiveness of advertisement clicks within apps and websites that navigate to a website. This information can be used to understand which advertisements drive conversions (such as purchases or signups) \u2014 while maintaining user privacy.<\/p>\n<p>Starting with the beta release of iOS&nbsp;14.6 and iPadOS&nbsp;14.6, advertising networks that use SKAdNetwork&nbsp;3.0 are eligible to receive attribution postbacks if their advertisement does not win the attribution. This allows up to five advertising networks to see when an advertisement they ran was a runner-up to an app installation.<\/p>\n<p><a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\">Learn more <span class=\"icon icon-after icon-chevronright nowrap\">about SKAdNetwork<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Private Click Measurement is now available in iOS&nbsp;14.5 and iPadOS&nbsp;14.5, allowing advertising networks to measure the effectiveness of advertisement clicks within apps and websites that navigate to a website. This information can be used to understand which advertisements drive conversions (such as purchases or signups) \u2014 while maintaining user privacy. Starting with the beta release [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":129914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-129913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-developer-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/129913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=129913"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/129913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/129914"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=129913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=129913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=129913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}