{"id":128498,"date":"2022-09-30T13:29:05","date_gmt":"2022-09-30T13:29:05","guid":{"rendered":"https:\/\/news.microsoft.com\/?p=447206"},"modified":"2022-09-30T13:29:05","modified_gmt":"2022-09-30T13:29:05","slug":"satya-nadella-addresses-the-next-generation-of-uk-game-makers-at-xbox-academy","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2022\/09\/30\/satya-nadella-addresses-the-next-generation-of-uk-game-makers-at-xbox-academy\/","title":{"rendered":"Satya Nadella addresses the next generation of UK game makers at Xbox Academy"},"content":{"rendered":"<p>Microsoft Chairman and CEO Satya Nadella last week joined an Xbox Academy workshop designed to support and inspire an audience of aspiring game developers from all across the UK.<\/p>\n<p>In partnership with <a href=\"https:\/\/intogames.org\/\" target=\"_blank\" rel=\"noopener\">Into Games<\/a> and <a href=\"https:\/\/www.catch-22.org.uk\/\" target=\"_blank\" rel=\"noopener\">Catch 22,<\/a> Microsoft\u2019s Xbox Academy hosted a free two-hour workshop in London where a panel of games industry specialists shared their expert knowledge and advice with young people, many of whom come from hard-to-reach or under-represented backgrounds.<\/p>\n<p>Sixty percent of UK adults play games.<\/p>\n<p>\u201cIt\u2019s fantastic to see an event like this, and a group like this coming together,\u201d Satya told attendees during his fireside chat with Xbox On host, Charleyy Hodson. \u201cTo build a great game, you need to start by saying let\u2019s attract a whole diverse group of people to get into this industry and be part of the teams that are creating these games.<\/p>\n<p>Satya underscored the importance of gaming to Microsoft, and Microsoft\u2019s commitment to the industry, saying \u201cIt\u2019s core to our DNA \u2026 what motivates us is how we bring more of the joy of gaming to the 3 billion people who play.\u201d<\/p>\n<div class=\"has-embed\"><span data-mce-type=\"bookmark\" style=\"width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><button class=\"cookie-consent-btn\">Click here to load media<\/button><\/div>\n<p>Speaking about the range of skills required to create games, Satya added \u201cWe, as an industry, have to continue to really make it more inviting. It\u2019s not just about hardcore coding \u2013 it\u2019s that spectrum of skills that are required to create games.<\/p>\n<p>\u201cI think that the case for diversity in gaming is actually probably the easiest to see, because of the very nature of what games are,\u201d Satya added. \u201cWe are definitely very committed to doing our part,&nbsp;in terms of whether it\u2019s Xbox Academy or anything else that will help more gamers or more people across all backgrounds get into [the games industry].\u201d<\/p>\n<p>Satya was joined by <a href=\"https:\/\/www.rare.co.uk\/\" target=\"_blank\" rel=\"noopener\">Rare<\/a> Studio Head Craig Duncan and Executive Producer Louise O\u2019Connor, who each reflected upon their own careers and echoed Xbox\u2019s commitment to fostering talent in great studios that, in turn, make great games wherever, whenever, and however players want to play.<\/p>\n<p>Into Games\u2019 Chief Executive Declan Cassidy and Cassia Curran, founder of <a href=\"https:\/\/www.curran.games\/\" target=\"_blank\" rel=\"noopener\">Curran Games Agency<\/a>, also offered practical advice and guidance on establishing a career in the UK games industry.<\/p>\n<p>Attendees were able to direct questions to all speakers and find out more about establishing a games industry career in their particular area of interest.<\/p>\n<div class=\"c-carousel f-multi-slide\" role=\"region\" aria-label=\"Images\"> <button class=\"c-flipper f-previous\" aria-hidden=\"true\"><\/button> <button class=\"c-flipper f-next\" aria-hidden=\"true\"><\/button> <\/p>\n<div>\n<ul>\n<li id=\"image-slide-1\" data-f-theme=\"dark\" class=\"f-active\" role=\"tabpanel\">      <img decoding=\"async\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2022\/09\/satya-nadella-addresses-the-next-generation-of-uk-game-makers-at-xbox-academy-1.jpg\" alt=\"DSC08085\">  <span class=\"c-carousel-caption\">Craig Duncan, Studio Head, Rare and Louise O\u2019Connor, Exec Producer, Rare <\/span> <\/li>\n<li id=\"image-slide-2\" data-f-theme=\"dark\" class role=\"tabpanel\">      <img decoding=\"async\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2022\/09\/satya-nadella-addresses-the-next-generation-of-uk-game-makers-at-xbox-academy-2.jpg\" alt=\"DSC08393\">  <span class=\"c-carousel-caption\">Cassia Curran, Founder, Curran Games Agency <\/span> <\/li>\n<li id=\"image-slide-3\" data-f-theme=\"dark\" class role=\"tabpanel\">      <img decoding=\"async\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2022\/09\/satya-nadella-addresses-the-next-generation-of-uk-game-makers-at-xbox-academy-3.jpg\" alt=\"DSC09028\">  <span class=\"c-carousel-caption\">James Butcher, Xbox Category Director, UK and Ireland <\/span> <\/li>\n<li id=\"image-slide-4\" data-f-theme=\"dark\" class role=\"tabpanel\">      <img decoding=\"async\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2022\/09\/satya-nadella-addresses-the-next-generation-of-uk-game-makers-at-xbox-academy-4.jpg\" alt=\"JEF07230\">  <span class=\"c-carousel-caption\">Declan Cassidy, Chief Executive, Into Games <\/span> <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<p>As for Satya \u2018s personal advice to those looking to kick off a games industry career?<\/p>\n<p>\u201cI always say, don\u2019t wait for your next job to do your best work,\u201d Satya advised. \u201cI never felt that the first job I was doing was less important than the job I\u2019m doing today, quite honestly.<\/p>\n<p>\u201cWe all have a high ambition, we want to get somewhere&nbsp;\u2013 and that\u2019s all fantastic. But what\u2019s going to get you there is the passion and the excellence with which you deliver what you\u2019re doing today.\u201d<\/p>\n<p>\u201cThese kinds of events are amazing for me,\u201d said attendee, Ben, afterwards. \u201cMy passion is accessibility and I\u2019m particularly interested in user experience. I think a big thing for me is trying to find a company which has the same kinds of values as me, so I want to have a word with Rare in a bit!\u201d<\/p>\n<p>Kyle, who came through the <a href=\"https:\/\/www.catch-22.org.uk\/\" target=\"_blank\" rel=\"noopener\">Catch 22<\/a> programme, was particularly interested in Cassia Curran\u2019s advice about the differences between game development and game publishing, whilst Max&nbsp;\u2013 who had travelled from Manchester to take part in the workshop following a C++ bootcamp hosted by Into Games \u2013 was looking for \u201cgood advice from people about what they have learned along the way making games\u201d.<\/p>\n<p class=\"tag-list\">Tags: <a href=\"https:\/\/news.microsoft.com\/en-gb\/tag\/digital-skills\/\" rel=\"tag\" aria-label=\"Find more content related to &quot;digital skills&quot;\">digital skills<\/a>, <a href=\"https:\/\/news.microsoft.com\/en-gb\/tag\/games-development\/\" rel=\"tag\" aria-label=\"Find more content related to &quot;games development&quot;\">games development<\/a>, <a href=\"https:\/\/news.microsoft.com\/en-gb\/tag\/mentoring\/\" rel=\"tag\" aria-label=\"Find more content related to &quot;mentoring&quot;\">mentoring<\/a>, <a href=\"https:\/\/news.microsoft.com\/en-gb\/tag\/rare\/\" rel=\"tag\" aria-label=\"Find more content related to &quot;rare&quot;\">rare<\/a>, <a href=\"https:\/\/news.microsoft.com\/en-gb\/tag\/satya-nadella\/\" rel=\"tag\" aria-label=\"Find more content related to &quot;Satya Nadella&quot;\">Satya Nadella<\/a>, <a href=\"https:\/\/news.microsoft.com\/en-gb\/tag\/xbox\/\" rel=\"tag\" aria-label=\"Find more content related to &quot;Xbox&quot;\">Xbox<\/a>, <a href=\"https:\/\/news.microsoft.com\/en-gb\/tag\/xbox-academy\/\" rel=\"tag\" aria-label=\"Find more content related to &quot;Xbox Academy&quot;\">Xbox Academy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Chairman and CEO Satya Nadella last week joined an Xbox Academy workshop designed to support and inspire an audience of aspiring game developers from all across the UK. In partnership with Into Games and Catch 22, Microsoft\u2019s Xbox Academy hosted a free two-hour workshop in London where a panel of games industry specialists shared [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":128499,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[58,50],"class_list":["post-128498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microsoft-news","tag-diversity","tag-recent-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/128498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=128498"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/128498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/128499"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=128498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=128498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=128498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}