{"id":127970,"date":"2022-09-09T13:00:00","date_gmt":"2022-09-09T13:00:00","guid":{"rendered":"https:\/\/www.nintendolife.com\/#article-137365"},"modified":"2022-09-09T13:00:00","modified_gmt":"2022-09-09T13:00:00","slug":"soapbox-splatoon-3s-midnight-launch-felt-a-bit-different","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2022\/09\/09\/soapbox-splatoon-3s-midnight-launch-felt-a-bit-different\/","title":{"rendered":"Soapbox: Splatoon 3&#8217;s Midnight Launch Felt A Bit Different"},"content":{"rendered":"<div class=\"media_block\"><a href=\"https:\/\/images.nintendolife.com\/e4520cd1f82ee\/large.jpg\"><img decoding=\"async\" src=\"https:\/\/images.nintendolife.com\/e4520cd1f82ee\/small.jpg\" class=\"media_thumbnail\"><\/a><\/div>\n<figure class=\"picture\"><a class=\"scanlines\" title=\"Splatoon 3 Launch\" href=\"https:\/\/images.nintendolife.com\/e4520cd1f82ee\/splatoon-3-launch.large.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" src=\"image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA5MDAgNTA2Ij48L3N2Zz4=\" width=\"900\" height=\"506\" data-original=\"https:\/\/images.nintendolife.com\/e4520cd1f82ee\/splatoon-3-launch.900x.jpg\" alt=\"Splatoon 3 Launch\"><\/a><figcaption class=\"caption\"><em class=\"credit\">Image: Nintendo Life \/ James Mielke<\/em><\/figcaption><\/figure>\n<p>Ah, the venerable midnight launch. The once-expected tradition of camping out for midnight game launches \u2014 so timed as to technically adhere to official game street dates while still capitalising on gamer obsessions and enthusiasm \u2014 is, at least in New York City, on the verge of extinction thanks to numerous factors like public safety, liability concerns, pandemic precautions, and overall consumer welfare.<\/p>\n<p>But on this date, September 9, 2022, the spirit at least lived on, thanks to Nintendo NY\u2019s formidable RSVP system, which requires hopeful purchasers of \u2014 in this case \u2014 <a href=\"https:\/\/www.nintendolife.com\/games\/nintendo-switch\/splatoon_3\">Splatoon 3<\/a>, to log in on their My Nintendo account, and reserve a timeslot in a virtual queue to buy the game.<\/p>\n<p>I, for example, was late to the party, and only checked the <a href=\"https:\/\/twitter.com\/NintendoNYC\">Nintendo NY Twitter<\/a> account to see if they had any launch event happening, and they did. By the time I\u2019d checked the details, however, they only had 1 AM and beyond time slots remaining, so I RSVP-ed and made my way over just prior to midnight to get a glance at the queue.<\/p>\n<aside class=\"gallery\"><figcaption class=\"caption\"><em class=\"credit\">Images: Nintendo Life \/ James Mielke<\/em><\/figcaption><\/aside>\n<p><a href=\"https:\/\/www.nintendolife.com\/news\/2022\/01\/pokemon-legends-arceus-nyc-launch-was-unusually-subdued-but-thats-fine\">The last time I\u2019d covered a launch, for <strong>Pok\u00e9mon Arceus<\/strong><\/a>, things were pretty calm. Perhaps it\u2019s because it took place in the heart of NYC\u2019s winter, or maybe it was because it was a Pok\u00e9mon spin-off. Whatever the reason, it didn\u2019t require much effort to get in line and buy the game. The <a href=\"https:\/\/www.nintendolife.com\/games\/nintendo-switch\/mario_strikers_battle_league\"><strong>Mario Strikers: Battle League<\/strong><\/a> launch was similarly drama-free, which is to be expected. Nintendo or not, sports games don\u2019t whip up the kind of fervour usually reserved for a new <strong>Zelda<\/strong> or <em>proper<\/em> <strong>Mario<\/strong> game.<\/p>\n<p>But for Splatoon 3 it was refreshing to see the queue go all the way down the block from Nintendo\u2019s doors, almost all the way to 6th Avenue, which is a long city block in NYC terms. There was a sizeable gap between the 12 AM queue and the 1 AM extension, which I was in. After a bit of waiting, the line would periodically move forward in sizeable amounts, so all things considered it wasn\u2019t all that bad.<\/p>\n<p>Whatever Nintendo NY is doing nowadays, they\u2019re doing it right, at least from the perspective of a father of two who\u2019d rather be sleeping at 2 AM than buying games. It was my son\u2019s ninth birthday, however, and instead of simply ordering the game online and waiting for it to arrive in the post, this gives me a good reason to go see a good old-fashioned game launch and to bring home a shiny new copy of the game for my kids, along with whatever launch day swag Nintendo NY gave out.<\/p>\n<p>In this case, my reward for buying the game at Nintendo\u2019s flagship North American store was a promotional keychain of the new Splatoon 3-exclusive Tri-Stringer (bow) and a nice, horizontal poster that\u2019s exclusive to the event. My kids and I have a long history of Splatoon appreciation, as you can see from the image below.<\/p>\n<figure class=\"picture\"><a class=\"scanlines\" title=\"Splatoon 3 Launch\" href=\"https:\/\/images.nintendolife.com\/04e6194a3ff08\/splatoon-3-launch.large.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" src=\"image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA5MDAgNTUxIj48L3N2Zz4=\" width=\"900\" height=\"551\" data-original=\"https:\/\/images.nintendolife.com\/04e6194a3ff08\/splatoon-3-launch.900x.jpg\" alt=\"Splatoon 3 Launch\"><\/a><figcaption class=\"caption\">My kids waiting for the original Splatoon back in 2015 \u2014 <em class=\"credit\">Image: Nintendo Life \/ James Mielke<\/em><\/figcaption><\/figure>\n<p>When the <a href=\"https:\/\/www.nintendolife.com\/games\/wiiu\/splatoon\">original game<\/a> first launched for Wii U back in 2015, my kids were five and two, respectively, and I was such a fan of the character design I dressed my own kids up as Inklings and had them chase each other all over South Street Seaport in NYC, with the help of some homemade costumes and an official hat that Nintendo had sent me. They\u2019ve been hooked on the series ever since.<\/p>\n<p>So, since it was my son\u2019s birthday, I promised him I\u2019d attend the midnight launch and nab him a copy of the game. I nabbed three, in actuality, because I knew him, his sister, and myself would all enjoy playing the threequel\u2019s new local co-op modes. What better way to learn the ropes before taking on the online community?<\/p>\n<p>In any case, once inside the store, there was literally no one in line buying the game. Everyone inside had either already purchased the game and were perusing the rest of the store (which was, to my surprise, open for business beyond just selling Splatoon 3) or taking photos by the large Splatoon 3 backdrop on the first floor.<\/p>\n<aside class=\"object object-tweet\">\n<blockquote class=\"twitter-tweet\"><p><span lang=\"en\" dir=\"ltr\">Scenes from the <a href=\"https:\/\/twitter.com\/hashtag\/Splatoon3?src=hash&amp;ref_src=twsrc%5Etfw\">#Splatoon3<\/a> launch at <a href=\"https:\/\/twitter.com\/NintendoStoreNY?ref_src=twsrc%5Etfw\">@NintendoStoreNY<\/a> &#8211; that&#8217;s quite a queue! (Video credit: <a href=\"https:\/\/twitter.com\/LimitedRunJames?ref_src=twsrc%5Etfw\">@LimitedRunJames<\/a>) <a href=\"https:\/\/t.co\/KxfkDm99ct\">pic.twitter.com\/KxfkDm99ct<\/a><\/span>\u2014 Nintendo Life (@nintendolife) <a href=\"https:\/\/twitter.com\/nintendolife\/status\/1568152554252472320?ref_src=twsrc%5Etfw\">September 9, 2022<\/a><\/p><\/blockquote>\n<\/aside>\n<p>Whatever the case, I was just happy to see everyone having a good time, as well as a clear line to the counter where I bought not only the game, but the elusive amiibo set featuring Callie and Marie, the game\u2019s commentators, at normal prices. I also picked up the new <a href=\"https:\/\/www.nintendolife.com\/news\/2021\/10\/steve-and-alex-amiibo-available-to-pre-order-as-a-double-pack-or-standalone-japan\">Steve &amp; Alex Minecraft amiibo<\/a>, which they had behind the counter at Nintendo NY.<\/p>\n<p>In all, this was as pleasant a launch experience as I\u2019ve ever had. I\u2019m too old and tired and employed to deal with camping out for three days in advance, living in a tent on the sidewalk, just to be the first person to buy a game, so I\u2019m really glad technological advancements have made midnight launches like this one as convenient, smooth, and hassle-free as possible. This way we all get to play the game a little early, and no one has to suffer for the pleasure.<\/p>\n<aside class=\"gallery\"><figcaption class=\"caption\"><em class=\"credit\">Images: Nintendo Life \/ James Mielke<\/em><\/figcaption><\/aside>\n<p>All hail the new midnight launch. Long may it live.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image: Nintendo Life \/ James Mielke Ah, the venerable midnight launch. The once-expected tradition of camping out for midnight game launches \u2014 so timed as to technically adhere to official game street dates while still capitalising on gamer obsessions and enthusiasm \u2014 is, at least in New York City, on the verge of extinction thanks [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-127970","post","type-post","status-publish","format-standard","hentry","category-nintendo-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/127970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=127970"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/127970\/revisions"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=127970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=127970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=127970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}