{"id":124473,"date":"2022-05-03T19:17:21","date_gmt":"2022-05-03T19:17:21","guid":{"rendered":"https:\/\/appleinsider.com\/articles\/22\/05\/03\/att-plans-first-price-hike-in-years-for-older-single-line-family-plans?utm_medium=rss"},"modified":"2022-05-03T19:17:21","modified_gmt":"2022-05-03T19:17:21","slug":"att-plans-first-price-hike-in-years-for-older-single-line-family-plans","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2022\/05\/03\/att-plans-first-price-hike-in-years-for-older-single-line-family-plans\/","title":{"rendered":"AT&T plans first price hike in years for older single-line, family plans"},"content":{"rendered":"
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AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. <\/em> <\/p>\n<\/div>\n

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AT&T is set to raise prices on some of its older mobile service plans to combat rising inflation, squeeze more revenue from existing customers, and encourage subscribers to switch to unlimited plans.\n<\/p>\n

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It will be the first increase on the affected plans in three years, Bloomberg<\/em> has reported<\/a>. The monthly fees will rise by up to $6 a month for single-line customers and up to $12 a month for those on family plans.\n<\/p>\n<\/div>\n

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According to AT&T, customers will be able to avoid the price hikes by switching to new unlimited plans.\n<\/p>\n<\/div>\n

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“We are encouraging our customers to explore our newer plans which offer many additional features, more flexibility for each line on their account and, in many cases, a lower monthly cost,” the carrier said Tuesday in an emailed response to questions.\n<\/p>\n<\/div>\n

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The price hike will mark a reversal for near-term trends in the telecom industry. For the last few years, the companies have been offering discounts, free devices, and other promotions in an effort to compete for customers. <\/p>\n<\/div>\n

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While carriers saw record low churn rates during the pandemic, there’s a chance that AT&T’s plan could backfire and cause existing subscribers to defect to competitors like T-Mobile and Verizon. It’s not clear how many consumers are on the older plans at present.\n<\/p>\n<\/div>\n

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According to a Recon Analytics mobile customer survey seen by Bloomberg<\/em>, the rate of customer defections because of the hikes could rise to as much as 1.25% a month, up from 1%. Verizon could be the biggest beneficiary. <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. AT&T is set to raise prices on some of its older mobile service plans to combat rising inflation, squeeze more revenue from existing customers, and encourage […]<\/p>\n","protected":false},"author":2,"featured_media":124474,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-124473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-insider"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/124473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=124473"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/124473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/124474"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=124473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=124473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=124473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}