{"id":124243,"date":"2022-04-25T12:30:25","date_gmt":"2022-04-25T12:30:25","guid":{"rendered":"https:\/\/news.microsoft.com\/?p=445993"},"modified":"2022-04-25T12:30:25","modified_gmt":"2022-04-25T12:30:25","slug":"mastercard-launches-next-generation-identity-technology-with-microsoft-to-help-more-consumers-shop-online-safely","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2022\/04\/25\/mastercard-launches-next-generation-identity-technology-with-microsoft-to-help-more-consumers-shop-online-safely\/","title":{"rendered":"Mastercard launches next-generation identity technology with Microsoft to help more consumers shop online safely"},"content":{"rendered":"

\"Man<\/a><\/p>\n


\u2022 New \u201ctrust\u201d tool improves online experience and helps tackle digital fraud
\u2022 Microsoft named as first partner for new technology
<\/i><\/h3>\n

PURCHASE, N.Y., and REDMOND, Wash. \u2014<\/strong> April 25, 2022 \u2014 <\/strong>Mastercard on Monday announced the launch of an enhanced identity solution designed to improve the online shopping experience and tackle digital fraud in a new collaboration with Microsoft Corp.<\/p>\n

Now more than ever, delivering a frictionless shopping experience is critical as retailers look to shift window shopping and price comparison visits to confirmed sales. And, while consumers enjoy the convenience of shopping online, fraudsters also seek to develop new methods to use these same channels for ill-gotten gains. One of the growing types of digital fraud is first-party fraud, where a legitimate purchase is made online but later disputed. First-party fraud is estimated to be a $50 billion<\/a> global issue.<\/p>\n

Mastercard has directly addressed these needs by enhancing its Digital Transaction Insights<\/strong> solution with next-generation authentication and real-time decisioning intelligence capabilities. The solution pairs Mastercard\u2019s network insights with the merchant\u2019s own data to confirm the consumer is who they claim to be, providing financial institutions with the additional intelligence needed to optimize their authorization decisions and approve more genuine transactions. Digital Transaction Insights is used across a wide range of online checkout instances, from click-to-pay functionality and wearables to digital wallets and in-app purchases.<\/p>\n

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\u201cShopping online should be simple, quick and secure. But that isn\u2019t always the case. We\u2019re committed to developing advanced identity and fraud technology to help enhance the real-time intelligence we provide to financial institutions around the globe. This builds on our longstanding commitment of working across the industry to provide advanced technologies that enable trust, and help build a safe and thriving digital ecosystem for all.\u201d<\/p>\n<\/blockquote>\n

Ajay Bhalla, president, Cyber and Intelligence at Mastercard, said, \u201cShopping online should be simple, quick and secure. But that isn\u2019t always the case. We\u2019re committed to developing advanced identity and fraud technology to help enhance the real-time intelligence we provide to financial institutions around the globe. This builds on our longstanding commitment of working across the industry to provide advanced technologies that enable trust, and help build a safe and thriving digital ecosystem for all.\u201d<\/p>\n

Microsoft will be the first partner to share its insights and integrate with the new Digital Transaction Insights solution across several lines of business. Building on a long history of cross-collaboration, Microsoft\u2019s Dynamics 365 Fraud Protection\u2019s proprietary risk assessment, which leverages adaptive AI to assist in real-time fraud detection by identifying risky behaviors across purchase, account and in-store activities, has been integrated with Mastercard\u2019s Digital Transaction Insights to better enable real-time intelligence sharing in an easily consumable and actionable format. This will enable issuers to enhance their decision-making processes for authorizations, chargebacks and refunds. Moreover, organizations can improve transaction acceptance rates with insights that help them balance profitability and revenue opportunities against fraud loss and checkout friction.<\/p>\n

\n

\u201cWe are excited to partner with Mastercard to leverage our cloud-native, cutting-edge fraud assessment tools to empower issuers and merchants to prevent more fraud and approve more genuine users. This partnership lays the foundation for the future of global fraud prevention where data silos are no longer a barrier to security.\u201d<\/p>\n<\/blockquote>\n

Charles Lamanna, corporate vice president of Business Applications and Platforms at Microsoft, said, \u201cWe are excited to partner with Mastercard to leverage our cloud-native, cutting-edge fraud assessment tools to empower issuers and merchants to prevent more fraud and approve more genuine users. This partnership lays the foundation for the future of global fraud prevention where data silos are no longer a barrier to security.\u201d<\/p>\n

Digital Transaction Insights is enabled by EMV 3-D Secure and Mastercard Identity Check, a global authentication solution built on the enhanced industry standard. Both elements support GDPR requirements and other related regulations. In 2021 alone, Mastercard Identity Check delivered a 14% uplift in transaction approval rates across billions of transactions.<\/p>\n

Additional resources<\/strong><\/p>\n

For more information about Microsoft Security solutions, visit Microsoft Security<\/a>.\u202fBookmark the Security blog<\/a> to keep up with expert coverage on security matters. Also, follow @msftsecurity<\/a> for the latest news and updates on cybersecurity.<\/p>\n

About Mastercard (NYSE: MA) <\/strong><\/p>\n

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. www.mastercard.com<\/a><\/p>\n

About Microsoft<\/strong><\/p>\n

Microsoft (Nasdaq \u201cMSFT\u201d @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.<\/p>\n

For more information, press only:<\/strong><\/p>\n

Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777, [email protected]<\/span><\/a><\/p>\n

Dania Saidam, [email protected]<\/span><\/a><\/p>\n

Note to editors:<\/em> For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http:\/\/news.microsoft.com<\/a>. Web links, telephone numbers and titles were correct at time of publication but may have changed. For additional assistance, journalists and analysts may contact Microsoft\u2019s Rapid Response Team or other appropriate contacts listed at https:\/\/news.microsoft.com\/microsoft-public-relations-contacts<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2022 New \u201ctrust\u201d tool improves online experience and helps tackle digital fraud\u2022 Microsoft named as first partner for new technology PURCHASE, N.Y., and REDMOND, Wash. \u2014 April 25, 2022 \u2014 Mastercard on Monday announced the launch of an enhanced identity solution designed to improve the online shopping experience and tackle digital fraud in a new […]<\/p>\n","protected":false},"author":2,"featured_media":124244,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[1331,1001,112,52],"class_list":["post-124243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microsoft-news","tag-digital-identity","tag-microsoft-dynamics-365","tag-press-releases","tag-security"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/124243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=124243"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/124243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/124244"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=124243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=124243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=124243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}