{"id":121671,"date":"2020-12-04T16:21:00","date_gmt":"2020-12-04T16:21:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/374782"},"modified":"2020-12-04T16:21:00","modified_gmt":"2020-12-04T16:21:00","slug":"call-of-duty-made-3-billion-for-activision-in-12-months","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2020\/12\/04\/call-of-duty-made-3-billion-for-activision-in-12-months\/","title":{"rendered":"Call of Duty made $3 billion for Activision in 12 months"},"content":{"rendered":"

Activision has made over $3 billion in net bookings<\/a> from the Call of Duty <\/em>franchise alone over the past 12 months. <\/p>\n

The company said the action series had set new records after shifting to a shared ecosystem business model, resulting in net bookings rising by 80 percent year-on-year and unit sales increasing by 40 percent over the same period. <\/p>\n

To give you more context, ‘net bookings’ is an operating metric defined as the net amount of products and services sold digitally and physically over a set period — including license fees, merchandise sales, and publishing incentives — and is equal to net revenues excluding deferrals. <\/p>\n

As well as bringing home the bacon for Activision, Call of Duty<\/em> also attracted 200 million players in 2020, including the biggest November ever for the franchise in terms of monthly players and hours played. Warzone<\/em>, the series’ free-to-play battle royale offering, has also surpassed 85 million players since launching on March 10, 2020. <\/p>\n

“The momentum over the last year across the Call of Duty ecosystem from free-to-play Warzone <\/em>as well as post-launch support of Modern Warfare<\/em>, and now to Black Ops Cold War <\/em>has been incredible,” commented Byron Beede, EVP and general manager on the franchise. “We are focused on building a continuous pipeline featuring a tremendous amount of free, post-launch content and events across the franchise.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Activision has made over $3 billion in net bookings from the Call of Duty franchise alone over the past 12 months.  The company said the action series had set new records after shifting to a shared ecosystem business model, resulting in net bookings rising by 80 percent year-on-year and unit sales increasing by 40 percent […]<\/p>\n","protected":false},"author":2,"featured_media":121672,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-121671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/121671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=121671"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/121671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/121672"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=121671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=121671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=121671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}