{"id":121537,"date":"2020-12-03T16:30:00","date_gmt":"2020-12-03T16:30:00","guid":{"rendered":"https:\/\/www.nintendolife.com\/news\/2020\/12\/psa_by_default_nintendo_now_collects_data_through_google_analytics_on_switch_eshop_north_america"},"modified":"2020-12-03T16:30:00","modified_gmt":"2020-12-03T16:30:00","slug":"psa-by-default-nintendo-now-collects-data-through-google-analytics-on-switch-eshop-north-america","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2020\/12\/03\/psa-by-default-nintendo-now-collects-data-through-google-analytics-on-switch-eshop-north-america\/","title":{"rendered":"PSA: By Default, Nintendo Now Collects Data Through Google Analytics On Switch eShop (North America)"},"content":{"rendered":"
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It has come to light that \u2014 for at least some Switch users in North America \u2014 the Switch eShop now connects to Google Analytics by default. Introduced recently, and also appearing in the new Nintendo Switch Online ‘app’ that appeared with the latest firmware update<\/a>, it seems that anybody with a US Nintendo Account (and possibly other non-EU\/Australian accounts) is now automatically opted in for data to be shared between the platform holder and Google.<\/p>\n

This was pointed out by Reddit user u\/coors_girth<\/a> after they noticed a previously unseen option appearing at the very bottom of the profile information screen on the console. We were unable to find the option on our European eShops, possible due to differences in European privacy laws, but the setting is present on our US Nintendo Accounts. Another user<\/a> noted the option also appears on the Japanese Switch eShop.<\/p>\n

In a world where extensive data collection is the norm, this might not bother you in the slightest. However, if you don’t wish to share this data, it’s easy to change your preferences.<\/p>\n

To deactivate the data collection, open the Switch eShop on your console, select your profile icon in the top right of the screen to view your profile information, scroll down to the very bottom and change the Google Analytics Preferences setting to ‘Don’t Share’ (you’ll have to repeat this for all affected accounts):<\/p>\n