{"id":119767,"date":"2020-10-23T22:17:00","date_gmt":"2020-10-23T22:17:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/372496"},"modified":"2020-10-23T22:17:00","modified_gmt":"2020-10-23T22:17:00","slug":"playstations-new-web-store-genre-viability-more","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2020\/10\/23\/playstations-new-web-store-genre-viability-more\/","title":{"rendered":"PlayStation&#8217;s new (web) store, genre viability &amp; more"},"content":{"rendered":"<p> <!-- Google Tag Manager --> <!-- End Google Tag Manager --> &lt;!&#8211;  &#8211;&gt;  <title>Gamasutra: Simon Carless&#8217;s Blog &#8211; PlayStation&#8217;s new (web) store, genre viability &amp; more<\/title>   <!--[if lt IE 9]&gt; <a href=\"http:\/\/html5shim.googlecode.com\/svn\/trunk\/html5.js\">http:\/\/html5shim.googlecode.com\/svn\/trunk\/html5.js<\/a> &lt;![endif]--> <!-- CSS -->                    <!-- link href=\"https:\/\/twimgs.com\/gamasutra\/css\/minified.css\" rel=\"stylesheet\" type=\"text\/css\" \/ -->    <!-- Mobile Specific Metas -->  <!-- Start Visual Website Optimizer Asynchronous Code --> <!-- End Visual Website Optimizer Asynchronous Code --> <!-- Start HeatMap.me Code --> <!-- End HeatMap.me Code --> <!-- Start: GPT Sync --> <!-- End: GPT -->    <!-- Eloqua tracking code --> <!-- End Eloqua tracking code -->  <!-- Google Tag Manager (noscript) -->  <!-- End Google Tag Manager (noscript) --> <!--Cookie banner code starts here --> <!--Cookie banner code ends here --> <!-- Informa Branding code goes here--> <\/p>\n<div id=\"iribbon-container\" class=\"content-body-wrapper\"> <button id=\"iribbon-title\" title=\"show\/hide\" class=\"inactive\">Informa<\/button> <\/p>\n<div id=\"iribbon-detail\" class=\"ribbon-hide\">\n<div id=\"iribbon-left\">\n<p>Gamasutra is part of the Informa Tech Division of Informa PLC<\/p>\n<\/p><\/div>\n<div id=\"iribbon-right\">\n<p>This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. 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<\/p>\n<div class=\"header\"><img decoding=\"async\" alt=\"arrow\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2020\/10\/playstations-new-web-store-genre-viability-more-1.png\" width=\"22px\" height=\"20px\" \/><a href=\"http:\/\/www.gamasutra.com\/calendar\/calendar.php\">Calendar<\/a><\/div>\n<div class=\"leftnav bottom2\"> <a href=\"http:\/\/www.gamasutra.com\/calendar\/calendar.php\"><strong>View All<\/strong><\/a> &nbsp;&nbsp;&nbsp; <a href=\"http:\/\/www.gamasutra.com\/calendar\/calendar_submit.php\"><strong>Submit Event<\/strong><\/a> <\/p>\n<hr>\n<ul> <\/ul>\n<\/div>\n<p> &#8211;&gt; <!--end calendar--> <!--begin about--> <\/p>\n<div class=\"bottom2\"> <a href=\"https:\/\/www.gamasutra.com\/advertise\"> <img decoding=\"async\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2020\/10\/playstations-new-web-store-genre-viability-more.jpg\" alt=\"Sponsor\" border=\"0\" class=\"whiteTop\" width=\"177px\" height=\"60px\"> <\/a>\n<\/div>\n<p> <!--end about--> <!--begin network--> <\/p>\n<div class=\"leftnav_network bottom2\"> If you enjoy reading this site, you might also want to check out these UBM Tech sites: <\/p>\n<hr>\n<hr>\n<p> <br class=\"clear\">\n<\/div>\n<p> <!--end network--> <!--begin store--> <!--end store--> <\/div>\n<p><!--end leftcol--> <\/div>\n<\/div><\/div>\n<div class=\"span-16 last\">\n<div class=\"content_box_middle\"> <!-- InstanceBeginEditable name=\"BodyContent\" --> <\/p>\n<div class=\"page_item\">\n<div><a name=\"twitter_share\" href=\"http:\/\/twitter.com?status=RT @gamasutra: PlayStation's new (web) store, genre viability &amp; more http:\/\/www.gamasutra.com\/blogs\/SimonCarless\/20201023\/372492\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2020\/10\/playstations-new-web-store-genre-viability-more-1.gif\" alt=\"Share on Twitter\" border=\"0\" height=\"20\"><\/a>  <span id=\"edit_post_link\"><\/span>&nbsp;&nbsp; <a href=\"https:\/\/www.gamasutra.com\/blogs\/rss\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2020\/10\/playstations-new-web-store-genre-viability-more-2.gif\" width=\"15\" height=\"15\" border=\"0\" alt=\"RSS\"><\/a> <\/div>\n<hr>\n<div class=\"item_body mobile_image_transform\"> <strong><i><small> The following blog post, unless otherwise noted, was written by a member of Gamasutra\u0092s community.<br \/>The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company. <\/small><\/i><\/strong> <\/p>\n<hr>\n<p><em>[The&nbsp;<a href=\"https:\/\/gamediscoverability.substack.com\/\">GameDiscoverCo game discovery newsletter<\/a>&nbsp;is written by \u2018how people find your game\u2019 expert Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.]<\/em><\/p>\n<p>Welcome to the final <a href=\"http:\/\/gamediscoverability.substack.com\">GameDiscoverCo newsletter<\/a> of the week, since we\u2019ve stored \u2018like a billion\u2019 interesting links in our newsletter template. And now we have to disgorge them, like a squirrel unhiding its nuts from a tree trunk. (Totally like that.)<\/p>\n<p>Before we get started, just wanted to point out this&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=a75nZAgYvnM\">video interview with me on game discoverability<\/a>&nbsp;as part of a mini-series by Rocket Jump Events over&nbsp;<a href=\"https:\/\/www.youtube.com\/c\/EtchPlay\/videos\">on the Etch Play YouTube channel<\/a>. I talk about how people find your games! Some of you care about that! Go check it out\u2026<\/p>\n<h2>The new PlayStation (web) store gets.. mixed reviews<\/h2>\n<p><a href=\"https:\/\/cdn.substack.com\/image\/fetch\/f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F861b9a9c-d108-481c-9397-865e6a60408c_800x392.jpeg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" alt data-attrs=\"{&quot;src&quot;:&quot;https:\/\/bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com\/public\/images\/861b9a9c-d108-481c-9397-865e6a60408c_800x392.jpeg&quot;,&quot;height&quot;:392,&quot;width&quot;:800,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:70731,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/jpeg&quot;,&quot;href&quot;:null}\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2020\/10\/playstations-new-web-store-genre-viability-more-1.jpg\" width=\"600\"><\/a><\/p>\n<p>Ahead of the PlayStation 5\u2019s launch, Sony has rolled out a brand new web version of the PlayStation Store, which definitely needed an upgrade. (Though the removal of digital support for older Sony platforms is&nbsp;<a href=\"https:\/\/www.vice.com\/en\/article\/88a4ba\/the-ps3-and-vita-are-being-buried-alive\">not always popular<\/a>.)<\/p>\n<p>There\u2019s a&nbsp;<a href=\"https:\/\/www.resetera.com\/threads\/a-look-at-the-new-playstation-store-website.309355\/\">very long ResetEra forum thread<\/a>&nbsp;(which started before the store was available to all) including a lot of good\/interesting player feedback in it. Thus far, it seems like the design is way cleaner and mobile friendly.<\/p>\n<p>But there\u2019s a number of obvious usability &amp; discovery issues with the new version of the store, which is \u2018bare bones\u2019 in a variety of ways. I thought&nbsp;<a href=\"https:\/\/www.resetera.com\/threads\/a-look-at-the-new-playstation-store-website.309355\/page-4#post-48916798\">Toumari\u2019s ResetEra comments<\/a>&nbsp;(scroll down to post #200) were fair and helpful. Some of the suggestion headings &#8211; which he goes into more detail on &#8211; are as follows:<\/p>\n<p><em>&#8220;Add titles below the thumbnails on the category view&#8230; Make it obvious what is DLC and what is a game&#8230; Show DLC of a game on their respective pages&#8230; Add filters on the category\/search pages&#8230; Show details about the different game editions.&#8221;<\/em><\/p>\n<p><a href=\"https:\/\/cdn.substack.com\/image\/fetch\/f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7170e71a-e3a0-4bec-80ac-2a5b07abaa91_800x382.jpeg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" alt data-attrs=\"{&quot;src&quot;:&quot;https:\/\/bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com\/public\/images\/7170e71a-e3a0-4bec-80ac-2a5b07abaa91_800x382.jpeg&quot;,&quot;height&quot;:382,&quot;width&quot;:800,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:80022,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/jpeg&quot;,&quot;href&quot;:null}\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2020\/10\/playstations-new-web-store-genre-viability-more-2.jpg\" width=\"600\"><\/a><\/p>\n<p>In addition, he noted some of the features that are missing in the new store that were included in the old store:&nbsp;<em>&#8220;No screenshots\/gameplay videos on the game pages, No download file-size listed on the game pages, No wishlist support, Can no longer add games\/products to the cart from the list views.&#8221;<\/em><\/p>\n<p>I\u2019m sure the store will be a work in progress. And it\u2019s unclear how closely its usability or layout mirrors that of the PlayStation 5 UI itself, since&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=7TBPrYJDoDE\">the UI demos so far<\/a>&nbsp;haven\u2019t looked closely at the PlayStation Store. But there\u2019s clearly some work to be done here that will help more people buy games, if correctly addressed.<\/p>\n<h2>New perspectives on genre viability<\/h2>\n<p>The subject of Steam\/game genre tags and viability has come up a lot recently. So kudos to Chris Zukowski for&nbsp;<a href=\"http:\/\/howtomarketagame.com\/2020\/10\/19\/steamgenres\/\">his latest article\/newsletter<\/a>, which includes this gem of a graph:<\/p>\n<p><a href=\"https:\/\/cdn.substack.com\/image\/fetch\/f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3c824a5-2040-4ac7-901c-399a62ce3b58_600x371.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" alt data-attrs=\"{&quot;src&quot;:&quot;https:\/\/bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com\/public\/images\/f3c824a5-2040-4ac7-901c-399a62ce3b58_600x371.png&quot;,&quot;height&quot;:371,&quot;width&quot;:600,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:22741,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:null}\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2020\/10\/playstations-new-web-store-genre-viability-more-2.png\" width=\"600\"><\/a><\/p>\n<p>Basically, select genres with a higher median earning on Steam are towards the left, and lower towards the right. And then each genre also has a bar chart listing the number of games categorized within it (often by players).<\/p>\n<p>There\u2019s definitely some nuance here &#8211; particularly because a) your game can have multiple tags\/genres and b) some large-tagged categories can refer to game elements &#8211; e.g. everything classified as puzzle is probably not a traditional puzzler. And this is Steam-specific &#8211; the PlayStation 4 might see different styles of game being popular.<\/p>\n<p>But the point stands. It\u2019s not solely about mechanically picking the right genres, but some game styles have less competition than others. Danny Weinbaum\u2019s&nbsp;<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1yj17wODNljL7YT3vVZsBjp2Ig9C7cZywxOf0Djsn_G8\/edit#gid=818893514\">Steam tag data Google Doc<\/a>&nbsp;(<a href=\"https:\/\/www.gamasutra.com\/blogs\/DannyWeinbaum\/20191115\/353349\/Genre_Viability_on_Steam_and_Other_Trends__An_Analysis_Using_Review_Count.php\">original blog post<\/a>) clearly shows this. I recommend that everyone keeps considering it.<\/p>\n<h2><strong>The game discovery news round-up..<\/strong><\/h2>\n<p><a href=\"https:\/\/cdn.substack.com\/image\/fetch\/f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fd658bd0f-3c32-4c06-b18a-9305ef00ea5a_800x361.jpeg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" alt data-attrs=\"{&quot;src&quot;:&quot;https:\/\/bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com\/public\/images\/d658bd0f-3c32-4c06-b18a-9305ef00ea5a_800x361.jpeg&quot;,&quot;height&quot;:361,&quot;width&quot;:800,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:41456,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/jpeg&quot;,&quot;href&quot;:null}\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2020\/10\/playstations-new-web-store-genre-viability-more-3.jpg\" width=\"600\"><\/a><\/p>\n<p>And here\u2019s the final final for the week, with a whole bunch of cloud gaming updates, as that space continues to hot up, plus updates on yesterday\u2019s newsletter and more besides:<\/p>\n<ul>\n<li>\n<p>There\u2019s a&nbsp;<a href=\"https:\/\/www.theverge.com\/2020\/10\/23\/21529925\/xbox-tv-streaming-stick-xcloud-cloud-gaming-phil-spencer-interview\">new interview with Xbox\u2019s Phil Spencer<\/a>&nbsp;(originally at Stratechery, excerpted at The Verge) where he notes:&nbsp;<em>\u201cI think you\u2019re going to see lower priced hardware as part of our ecosystem when you think about streaming sticks and other things that somebody might want to just go plug into their TV and go play via xCloud.\u201d&nbsp;<\/em>So all kinds of possibilities for Game Pass playing in the future, eh?<\/p>\n<\/li>\n<li>\n<p>Couple of interesting Stadia things &#8211; the company&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=exhe6lsfooM\">revealed Pac-Man Mega Tunnel Battle,<\/a>&nbsp;a 64-person Pac-Man melee, with a cloud-streamable demo linked from the YouTube page. It\u2019s part of an&nbsp;<a href=\"https:\/\/www.theverge.com\/2020\/10\/20\/21525074\/google-stadia-free-game-demos-cloud-gaming\">attempt to make \u2018instant demos\u2019 a better onramp<\/a>&nbsp;to the service. (Tunnel Battle itself will be $20 when released in November on Stadia.)<\/p>\n<\/li>\n<li>\n<p>So, a&nbsp;<a href=\"https:\/\/www.polygon.com\/2020\/10\/20\/21525587\/twitch-dmca-takedown-notice-content\">lot of stuff went down on Twitch this week<\/a>, since the company&nbsp;<em>\u201cinformed streamers across its platform on Tuesday that it has deleted content violating music copyright laws after receiving \u201ca sudden influx of&nbsp;DMCA takedown requests\u201d back&nbsp;in June.\u201d<\/em>&nbsp;This was probably (mainly?) commercial music, not game OSTs, but definitely make sure your game\u2019s music licenses don\u2019t screw your streamers. (They don\u2019t like it!)<\/p>\n<\/li>\n<li>\n<p>A couple of follow-ups from my&nbsp;<a href=\"https:\/\/gamediscoverability.substack.com\/p\/we-need-to-talk-about-steam-and-china\">Steam x China article that ran yesterday<\/a>. Firstly,&nbsp;<a href=\"https:\/\/egmnow.com\/the-closing-walls-around-chinas-independent-game-development-scene\/\">this EGM article<\/a>&nbsp;talks about government licensing woes from a Chinese indie dev perspective. Secondly, I did want to reference&nbsp;<a href=\"https:\/\/twitter.com\/fishfridaymonwa\/status\/1319658555029508098\">this profanity-laced quote Tweet stream<\/a>&nbsp;about the article (lol), since the author makes a good ethical point:&nbsp;<em>\u201cthat requirement for text filtering? you&#8217;re engaging in the erasure of Uighurs, Taiwan and Hong Kong.\u201d&nbsp;<\/em>I don\u2019t think we know that yet, since this is all hypotheticals. But I also don\u2019t think we should ignore the concept.<\/p>\n<\/li>\n<li>\n<p>Amazon is&nbsp;<a href=\"https:\/\/blog.aboutamazon.com\/devices\/amazon-luna-early-access-begins-today\">now rolling out early access<\/a>&nbsp;to its Amazon Luna streaming game service in the US, after&nbsp;<em>\u201chundreds of thousands of requests\u201d.<\/em>&nbsp;The Luna+ and Ubisoft game channels are hyped, and it\u2019s also noted:&nbsp;<em>\u201cWe will continue to add great games, channels, and features to ensure there is something for everyone to play.\u201d&nbsp;<\/em>Looking forward to see who else steps up with a \u2018channel\u2019.<\/p>\n<\/li>\n<li>\n<p>A fan published a (slightly veiled) app that made Stadia streaming on iOS possible using a modified browser app. (\u201c<em>You can basically trick Stadia&#8217;s website into thinking you&#8217;re a Chrome browser. Thus, Stadia streaming then works.<\/em>\u201d) Then they went to update it,&nbsp;<a href=\"https:\/\/www.vice.com\/en\/article\/m7aqwx\/apple-will-remove-fan-app-that-allowed-stadia-streaming-on-ios\">Apple noticed and it\u2019s been pulled<\/a>. It\u2019s fun times in the cloud streaming wars when the fans get involved!<\/p>\n<\/li>\n<li>\n<p>Microlinks: there\u2019s a LOT of investment activity in games right now, here\u2019s&nbsp;<a href=\"https:\/\/investgame.net\/news\/investment-activity-report-q1-q3-2020\">a great summary for 2020 so far<\/a>; on the way smaller side of things, here\u2019s a Reddit post about a Steam game&nbsp;<a href=\"https:\/\/www.reddit.com\/r\/gamedev\/comments\/jgnzz2\/part_2_what_to_expect_from_a_steam_launch_for_an\/\">with 1200 pre-launch wishlists and 35 sales in Week 1<\/a>, showing it can be tricky out there.<\/p>\n<\/li>\n<\/ul>\n<p>And finally for this week, throwing in a bonus video about game\u2026 shows? John Teti\u2019s piece on the contrasting host entrances for famed U.S. game show The Price Is Right\u2019 is a tremendous example of \u2018design in detail\u2019, and thought provoking for all creatives:<\/p>\n<p><em>[This newsletter is handcrafted by&nbsp;<a href=\"http:\/\/www.gamediscover.co\/\">GameDiscoverCo<\/a>, a new agency based around one simple issue: how do players find, buy and enjoy your premium PC or console game? We\u2019ll be launching a \u2018Plus\u2019 paid newsletter tier with lots of extra info\/data &#8211; watch out for it soon.]<\/em><\/p>\n<\/p><\/div>\n<hr>\n<div class=\"hide-phone\">\n<h3>Related Jobs<\/h3>\n<div class=\"stories_item\">\n<div class=\"thumb\"><a href=\"https:\/\/jobs.gamasutra.com\/job\/senior-graphics-engineer-bellevue-washington-34622\"><img decoding=\"async\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2020\/10\/playstations-new-web-store-genre-viability-more-4.jpg\" alt=\"Camouflaj\" width=\"120\"><\/a><\/div>\n<\/p><\/div>\n<div class=\"stories_item\">\n<div class=\"thumb\"><a href=\"https:\/\/jobs.gamasutra.com\/job\/animation-engineer-bellevue-washington-34621\"><img decoding=\"async\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2020\/10\/playstations-new-web-store-genre-viability-more-4.jpg\" alt=\"Camouflaj\" width=\"120\"><\/a><\/div>\n<\/p><\/div>\n<div class=\"stories_item\">\n<div class=\"thumb\"><a href=\"https:\/\/jobs.gamasutra.com\/job\/community-manager-gainesville-florida-34627\"><img decoding=\"async\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2020\/10\/playstations-new-web-store-genre-viability-more-5.jpg\" alt=\"Chromatic Games\" width=\"120\"><\/a><\/div>\n<\/p><\/div>\n<div class=\"stories_item\">\n<div class=\"thumb\"><a href=\"https:\/\/jobs.gamasutra.com\/job\/senior-game-designer-gainesville-florida-34625\"><img decoding=\"async\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2020\/10\/playstations-new-web-store-genre-viability-more-5.jpg\" alt=\"Chromatic Games\" width=\"120\"><\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<hr><\/div>\n<p> <!-- InstanceEndEditable --> <\/div>\n<p><!--end contentbox-->\n<\/div>\n<p><!--end span-16--> <\/div>\n<p> <br class=\"clear\"> <\/div>\n<p><!--end span-21--> <!--begin right sidebar--> <!--end right sidebar--> &lt;!&#8211; <\/div>\n<p> Extra Div &#8211;&gt; <!-- Beginning Sync AdSlot 21 for Ad unit Gamasutra\/\/consolepc ### size: [[8,2]] --> <!-- End AdSlot 21 --> <!-- Beginning Sync AdSlot 22 for Ad unit Gamasutra\/\/consolepc ### size: [[8,4]] --> <!-- End AdSlot 22 --> <!-- Beginning Sync AdSlot 23 for Ad unit Gamasutra\/\/consolepc ### size: [[4,4]] --> <!-- End AdSlot 23 --> <br class=\"clear\"><\/p><\/div>\n<p><!--end content-body-wrapper--> <\/div>\n<p><!--end container--><br \/>\n<!--begin footer--> <!--end footer--> <!-- SiteCatalyst code version: H.21.\nCopyright 1996-2010 Adobe, Inc. 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