{"id":119724,"date":"2020-10-23T13:30:00","date_gmt":"2020-10-23T13:30:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/372459"},"modified":"2020-10-23T13:30:00","modified_gmt":"2020-10-23T13:30:00","slug":"riot-games-appoints-first-ever-chief-marketing-officer-to-help-expand-player-base","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2020\/10\/23\/riot-games-appoints-first-ever-chief-marketing-officer-to-help-expand-player-base\/","title":{"rendered":"Riot Games appoints first ever chief marketing officer to help expand player base"},"content":{"rendered":"<p><em>League of Legends<\/em> maker Riot Games has <a href=\"https:\/\/www.businesswire.com\/news\/home\/20201022005282\/en\/Jason-Bunge-Joins-Riot-Games-as-First-ever-Chief-Marketing-Officer\">appointed its first chief marketing officer<\/a> with a view to helping it reach new players.<\/p>\n<p>Jason Bunge, formerly SVP of brand management and marketing at EA, is stepping into the role and will report directly to Riot&#8217;s president of worldwide publishing, Jin Oh.&nbsp;<\/p>\n<p>During his time at EA, Bunge helped launch new properties including<em> Apex Legends<\/em> and was responsible for over 20 global brands across console, PC, and mobile platforms.&nbsp;<\/p>\n<p>At Riot, he&#8217;s been given the task of helping the company reach new players, expanding its publishing discipline, and driving sustainable growth.&nbsp;<\/p>\n<p>&#8220;Jason&#8217;s proven track record of deploying and sustaining games and his deep understanding of players are exactly the combination we were looking for in a CMO,&#8221;&nbsp;commented Oh, explaining why Bunge was brought in.&nbsp;<\/p>\n<p>&#8220;We knew we needed to find someone who connects with players and has demonstrated success in executing innovative campaigns.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>League of Legends maker Riot Games has appointed its first chief marketing officer with a view to helping it reach new players. Jason Bunge, formerly SVP of brand management and marketing at EA, is stepping into the role and will report directly to Riot&#8217;s president of worldwide publishing, Jin Oh.&nbsp; During his time at EA, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":119725,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-119724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/119724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=119724"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/119724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/119725"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=119724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=119724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=119724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}