{"id":118443,"date":"2020-09-23T23:13:00","date_gmt":"2020-09-23T23:13:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/370707"},"modified":"2020-09-23T23:13:00","modified_gmt":"2020-09-23T23:13:00","slug":"video-how-the-duolingo-team-balances-profits-and-ethical-design","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2020\/09\/23\/video-how-the-duolingo-team-balances-profits-and-ethical-design\/","title":{"rendered":"Video: How the Duolingo team balances profits and ethical design"},"content":{"rendered":"<p>Duolingo is a neat piece of software that aims to teach you the basics of other languages. Its developers have long tried to make an honest piece of software that&#8217;s genuinely educational and doesn&#8217;t waste your time. Simultaneously, it is a free app, and it needs to make money somehow!<\/p>\n<p>Fortunately for Duolingo users, engineer Karin Tsai says that the company has made sure to prioritize the needs of its &#8220;students&#8221; while working to make sure the app is profitable. And some the lessons from this process are useful for video game design as well.&nbsp;<\/p>\n<p>Tsai discussed these lessons in her 2020 GDC Summer session, which you can view in its entirety up above or for free on the GDC YouTube channel.&nbsp;<\/p>\n<p>In addition to this presentation, the&nbsp;<a href=\"http:\/\/www.gdcvault.com\/\">GDC Vault<\/a>&nbsp;and its accompanying&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UC0JB7TSe49lg56u6qH8y_MQ\/feed\">YouTube channel<\/a>&nbsp;offers numerous other free videos, audio recordings, and slides from many of the recent&nbsp;<a href=\"http:\/\/www.gdconf.com\/\">Game Developers Conference events<\/a>, and the service offers even more members-only content for GDC Vault subscribers.<\/p>\n<p>Those who purchased All Access passes to recent events like GDC or VRDC&nbsp;already have full access to GDC Vault, and interested parties can apply for the individual subscription via&nbsp;<a href=\"http:\/\/www.gdcvault.com\/inquiry\/\">a GDC Vault subscription page<\/a>. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the&nbsp;<a href=\"http:\/\/www.gdcvault.com\/demo\/\">GDC Vault group subscription page<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Duolingo is a neat piece of software that aims to teach you the basics of other languages. Its developers have long tried to make an honest piece of software that&#8217;s genuinely educational and doesn&#8217;t waste your time. Simultaneously, it is a free app, and it needs to make money somehow! Fortunately for Duolingo users, engineer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":118444,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-118443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/118443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=118443"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/118443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/118444"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=118443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=118443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=118443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}