{"id":116812,"date":"2020-08-14T14:01:00","date_gmt":"2020-08-14T14:01:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/368256"},"modified":"2020-08-14T14:01:00","modified_gmt":"2020-08-14T14:01:00","slug":"former-assassins-creed-valhalla-creative-director-fired-after-misconduct-investigation","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2020\/08\/14\/former-assassins-creed-valhalla-creative-director-fired-after-misconduct-investigation\/","title":{"rendered":"Former Assassin&#8217;s Creed Valhalla creative director fired after misconduct investigation"},"content":{"rendered":"<p>Ubisoft has&nbsp;fired former <em>Assassin&#8217;s Creed Valhalla<\/em> creative director Ashraf Ismail following an independent misconduct investigation.&nbsp;<\/p>\n<p>A company spokesperson confirmed&nbsp;the news in a short statement sent&nbsp;to Gamasutra, explaining that &#8220;as a result of investigations, Ashraf Ismail has been dismissed from Ubisoft and is no longer an employee.&#8221;<\/p>\n<p><a href=\"https:\/\/www.gamasutra.com\/view\/news\/365495\/Assassins_Creed_Valhalla_creative_director_steps_down_after_misconduct_allegations.php\">Ismail stepped down as<em> Valhalla<\/em> creative director in June<\/a> after being accused of using his position to make inappropriate advances towards young Assassin&#8217;s Creed fans.&nbsp;<\/p>\n<p>He acknowledged the allegations on Twitter, where he explained he would be &#8220;stepping down from my beloved project to properly deal with the personal issues in my life. The lives of my family and my own are shattered. I am deeply sorry to everyone hurt in this.&#8221;<\/p>\n<p>Ismail is just one of a number of high-profile Ubisoft employees facing accusations of misconduct, rating from sexual harassment to physical assault.&nbsp;<\/p>\n<p>Over the past two months, the company has terminated editorial vice presidents <a href=\"https:\/\/www.gamasutra.com\/view\/news\/367590\/Ubisoft_exec_Tommy_Francois_didnt_leave_the_company_he_was_fired.php\">Tommy Francois<\/a> and <a href=\"https:\/\/www.gamasutra.com\/view\/news\/365922\/Ubisoft_exec_Beland_resigns_after_harassment_and_assault_allegations.php\">Maxime Beland<\/a>&nbsp;over misconduct allegations, while other execs including Serge Hascoet, Yannis Mallat, and Cecile Cornet <a href=\"https:\/\/www.gamasutra.com\/view\/news\/366249\/Ubisoft_executives_resign_amid_sexual_misconduct_allegations.php\">all resigned<\/a> for either perpetrating or enabling professional misconduct.&nbsp;<\/p>\n<p>As we conducted our own investigation into the matter, a number of former and current employees&nbsp;<a href=\"https:\/\/www.gamasutra.com\/view\/news\/365769\/The_Ubisoft_paradox_How_the_publisher_enabled_a_culture_of_abuse_and_control.php\">spoke of how Ubisoft enabled a culture of abusive and control<\/a>. Our most recent report, published earlier today, revealed <a href=\"https:\/\/www.gamasutra.com\/view\/news\/368010\/New_allegations_show_the_cycle_of_abuse_and_misconduct_runs_deep_at_Ubisoft.php\">new&nbsp;allegations against&nbsp;senior figures at the company<\/a>.&nbsp;<\/p>\n<p>Ubisoft, for its part, has promised to address that toxicity. The<em> Assassin&#8217;s Creed<\/em> maker <a href=\"https:\/\/www.gamasutra.com\/view\/news\/366869\/Ubisoft_has_a_five_pronged_plan_to_address_the_studios_culture_of_misconduct.php\">recently outlined a five pronged action plan to begin the culture shift<\/a>, which includes overhauling divisions like the HR and editorial department, appointing a head of diversity and inclusion, and working with outside consultants to investigate allegations.&nbsp;<\/p>\n<p>Ubisoft chief exec Yves Guillemot has also acknowledged the need for change, and <a href=\"https:\/\/www.gamasutra.com\/view\/news\/365858\/Change_starts_today_says_Ubisoft_CEO_after_years_of_allegations_arise.php\">wrote an email to employees&nbsp;at the beginning of June<\/a> entitled &#8220;change starts today.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ubisoft has&nbsp;fired former Assassin&#8217;s Creed Valhalla creative director Ashraf Ismail following an independent misconduct investigation.&nbsp; A company spokesperson confirmed&nbsp;the news in a short statement sent&nbsp;to Gamasutra, explaining that &#8220;as a result of investigations, Ashraf Ismail has been dismissed from Ubisoft and is no longer an employee.&#8221; Ismail stepped down as Valhalla creative director in June [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":116813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-116812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/116812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=116812"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/116812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/116813"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=116812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=116812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=116812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}