{"id":11675,"date":"2018-01-30T21:52:00","date_gmt":"2018-01-30T21:52:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/313974"},"modified":"2018-01-30T21:52:00","modified_gmt":"2018-01-30T21:52:00","slug":"ea-posts-a-loss-on-better-than-expected-revenues-for-the-holiday-season","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2018\/01\/30\/ea-posts-a-loss-on-better-than-expected-revenues-for-the-holiday-season\/","title":{"rendered":"EA posts a loss on better-than-expected revenues for the holiday season"},"content":{"rendered":"<p>The folks at Electronic Arts today <a href=\"http:\/\/files.shareholder.com\/downloads\/ERTS\/5942549428x0x969985\/918604C2-049F-4B81-92EB-04E29030B630\/Q3_FY18_Earnings_Release.pdf\">reported a loss<\/a> for the company&#8217;s\u00a0most recent quarter, the three-month period ended December 31,\u00a02017,\u00a0but <a href=\"https:\/\/www.marketwatch.com\/story\/ea-stock-surges-in-late-trading-after-revenue-beat-2018-01-30\">reportedly<\/a> saw a bit of a stock price increase thanks to posting better-than-expected revenues.<\/p>\n<p>EA posted a $186\u00a0million loss on $1.16 billion\u00a0in revenue (GAAP) generated during the holiday quarter. That&#8217;s\u00a0a bit better than $1.15 billion in revenues it generated during the same period a year ago (on which\u00a0it reported a loss of only $1 million) and a significant improvement over the roughly ~$1.14 billion some analysts predicted.<\/p>\n<p>Intriguingly, the company also chalks up roughly $176 million of its losses during the quarter to &#8220;incremental income tax expense&#8230;due to the application of the Tax Cuts and Jobs Act,&#8221; which was enacted last month in the United States.<\/p>\n<p>Most of EA&#8217;s revenue for the quarter (~$810 million) was generated from console software sales, while $181 million was generated from sales on PC\/browser and $161 million came from sales on mobile devices.<\/p>\n<p>In terms of whether EA is making more from sales of digital goods or packaged products, this quarter&#8217;s\u00a0revenue split was\u00a0roughly 67 percent digital, 33 percent physical; that&#8217;s well in line with <a href=\"https:\/\/www.gamasutra.com\/view\/news\/284633\/EA_fails_to_earn_a_profit_in_Q2_but_losses_not_as_bad_as_expected.php\">prior quarters<\/a>, and actually a bit more heavy on retail sales than the prior quarter (which was 72\/28 digital\/physical), likely due to an increased interest in physical products during the holiday shopping season.<\/p>\n<p>No games were specifically called out as big sales generators, though EA&#8217;s press release did note that &#8220;nearly 70 percent of players engaged in the single-player campaign&#8221; for\u00a0<em>Star Wars Battlefront II,\u00a0<\/em>and\u00a0<em>The Sims 4\u00a0<\/em>had its &#8220;highest-performing expansion pack to date&#8221; (<em>The Sims 4: Cats &amp; Dogs<\/em>) during the quarter.<\/p>\n<p>Looking ahead, the company says it expects to generate roughly $1.53 billion during its fourth quarter (which we&#8217;re immersed in right now), resulting in an estimated\u00a0$5.1 billion revenue target for its 2018 fiscal year.<\/p>\n<p>&#8220;Through the fourth quarter and fiscal 2019, we\u2019ll be launching games across five different genres, on three different platforms, and to players around the world. We expect growth in full-game downloads, subscriptions, extra content, and in our mobile business.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The folks at Electronic Arts today reported a loss for the company&#8217;s\u00a0most recent quarter, the three-month period ended December 31,\u00a02017,\u00a0but reportedly saw a bit of a stock price increase thanks to posting better-than-expected revenues. EA posted a $186\u00a0million loss on $1.16 billion\u00a0in revenue (GAAP) generated during the holiday quarter. That&#8217;s\u00a0a bit better than $1.15 billion [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11676,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-11675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/11675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=11675"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/11675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/11676"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=11675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=11675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=11675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}