{"id":116390,"date":"2020-05-09T03:00:51","date_gmt":"2020-05-09T03:00:51","guid":{"rendered":"https:\/\/developer.apple.com\/news\/?id=t4n6e4wo"},"modified":"2020-05-09T03:00:51","modified_gmt":"2020-05-09T03:00:51","slug":"meet-the-developer-panic","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2020\/05\/09\/meet-the-developer-panic\/","title":{"rendered":"Meet the developer: Panic"},"content":{"rendered":"<div class=\"inline-article-image\"><img decoding=\"async\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2020\/08\/meet-the-developer-panic.jpg\" data-hires=\"false\"><\/p>\n<p class=\"typography-caption\">How Panic manages to find beauty in FTP and SSH.<\/p>\n<\/div>\n<p>It may be cool to be a developer these days, but that wasn\u2019t always the case\u2014especially not in 1998, when Cabel Sasser and Steven Frank started Panic. Running a fledgling software company was daunting and exhausting, but the duo was having so much fun they didn\u2019t care. <\/p>\n<p>\u201cSteven once compared our relationship to that of R2-D2 and C-3PO,\u201d Sasser says. \u201cI roll around making strange noises and interfacing with things, while he stays the course, flapping his arms and fretting about protocol. But they need each other to succeed, right?\u201d<\/p>\n<div class=\"inline-article-image\"><img decoding=\"async\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2020\/08\/meet-the-developer-panic-1.jpg\" data-hires=\"false\"><\/p>\n<p class=\"typography-caption\">Yes, even an FTP client can look great and be easy to use.<\/p>\n<\/div>\n<p>When Panic started, developers had to worry about more than coding a great app; they also had to figure out how and where they were going to sell it. The internet wasn\u2019t the e-commerce juggernaut it is now. Developers needed to hit the streets.<\/p>\n<p>\u201cIt\u2019s almost impossible to comprehend now, but back in the day, if you wanted to sell an app, you had to manufacture boxes, sign up with an expensive distributor, try to get your boxed app onto the shelves at the computer store, and pay extra for placement on the endcap,\u201d Sasser says.<\/p>\n<p>With <em>Transmit<\/em>, the elegant FTP app Panic debuted in 1998, the company established what\u2019s become a core principle: \u201cTake a complicated thing and make it easy, beautiful, and powerful,\u201d Sasser says. <\/p>\n<p>Acknowledging that file-transfer apps aren\u2019t exactly the most exciting, Sasser says he\u2019s well aware that a lot of customers would be satisfied if <em>Transmit<\/em> simply did the bare minimum. An FTP app doesn\u2019t have to wow you. Nor do Panic\u2019s other apps, like <em>Prompt<\/em>, an SSH client, or <em>Coda<\/em>, a file manager and text editor. <\/p>\n<p>But Sasser expects more. He wants Panic\u2019s apps to appeal to your design sensibility as well.<\/p>\n<blockquote class=\"article-quote\">\n<p>Take a complicated thing and make it easy, beautiful, and powerful.<\/p>\n<p><cite>Panic cofounder Cabel Sasser<\/cite><\/p><\/blockquote>\n<p>&#8220;The matrix is really simple: Too much design and you can alienate power users. Not enough and you\u2019ll intimidate new users,\u201d Sasser says. Striking the right balance applies to functionality as well. \u201cBalancing design and functionality is one of the most difficult parts of our job.\u201d<\/p>\n<p>After decades spent developing software for the Mac, Sasser and Frank have earned the respect of customers and other developers alike. Sasser chalks this up to Panic\u2019s core tenets: honesty, personality, and responsibility.<\/p>\n<p>\u201cAs humans, we always know when a company is selling us some PR flimflam. It never works,\u201d he says. \u201cSo we are always absolutely honest and up-front.\u201d<\/p>\n<hr>\n<p><em>Originally published on the App Store and Mac App Store.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Panic manages to find beauty in FTP and SSH. It may be cool to be a developer these days, but that wasn\u2019t always the case\u2014especially not in 1998, when Cabel Sasser and Steven Frank started Panic. Running a fledgling software company was daunting and exhausting, but the duo was having so much fun they [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":116391,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-116390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-developer-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/116390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=116390"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/116390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/116391"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=116390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=116390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=116390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}