{"id":115984,"date":"2020-07-28T15:00:41","date_gmt":"2020-07-28T15:00:41","guid":{"rendered":"https:\/\/developer.apple.com\/news\/?id=wl3gnk1h"},"modified":"2020-07-28T15:00:41","modified_gmt":"2020-07-28T15:00:41","slug":"design-a-great-in-app-purchase-experience-for-apple-watch","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2020\/07\/28\/design-a-great-in-app-purchase-experience-for-apple-watch\/","title":{"rendered":"Design a great in-app purchase experience for Apple Watch"},"content":{"rendered":"
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Your Apple Watch apps can help people achieve their personal fitness goals, monitor their health, get actionable information straight to their wrist, and so much more. And with watchOS 6.2, you can further expand your customers\u2019 experiences by offering in-app purchases and subscription flows directly on Apple Watch. <\/p>\n

These interactions use the same StoreKit APIs available for iOS app development, allowing you to quickly implement them in your watchOS apps, and they can be added to both independent watchOS apps (which can function fully independently of an iOS app) and dependent watchOS apps (which need an iOS companion app to function).<\/p>\n

Let\u2019s take a look at why and when you might want to offer purchases within your app, as well as some best practices around implementing a great flow for your customers.<\/p>\n

When to offer in-app purchases and subscriptions<\/h3>\n

In-app purchases and subscriptions can make your Apple Watch apps even better by offering both additional content and purchasing flexibility.<\/p>\n

If you have an independent app, people can already download it directly through the Watch App Store, and in-app purchases and subscriptions build upon that independence. Apps dependent on the companion iOS app can benefit, too, as these give people more power to purchase additional content without having to reach for their iPhone.<\/p>\n

When deciding whether to bring an in-app purchase or subscription flow to your app, consider what you\u2019re offering. Does this purchase or subscription unlock anything specific to Apple Watch? Fitness apps, for instance, might supply additional workouts, or let your customers subscribe to a monthly program.<\/p>\n

Once you\u2019ve decided to add an in-app purchase or subscription, give some thought to when your app should display it. These prompts are most helpful when they provide a next step for your customers to unlock further functionality within your app.<\/p>\n

Best practices for a great in-app purchase and subscription experience<\/h3>\n

Effective purchase flows on Apple Watch are concise and clear. Your messaging must be easily scannable, and your options must be easy to compare with each other on a small screen. Keeping things short and sweet will help ensure that people can evaluate the choices, make a decision quickly, and carry on with the task at hand. <\/p>\n

Make your choices clear<\/strong>
\nWhen offering one-time purchases and subscriptions alongside each other, ensure that every option is defined clearly. Adding written overviews can help people differentiate between the two and make an informed choice. <\/p>\n

We recommend including the following information in your overview:<\/p>\n