{"id":113472,"date":"2020-05-27T20:58:00","date_gmt":"2020-05-27T20:58:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/363758"},"modified":"2020-05-27T20:58:00","modified_gmt":"2020-05-27T20:58:00","slug":"welcome-to-the-summer-of-indie-games-direct","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2020\/05\/27\/welcome-to-the-summer-of-indie-games-direct\/","title":{"rendered":"Welcome to the Summer of Indie Games Direct"},"content":{"rendered":"<p><strong><i><small> The following blog post, unless otherwise noted, was written by a member of Gamasutra\u0092s community.<br \/>The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company. <\/small><\/i><\/strong> <\/p>\n<hr>\n<p><em>[Hi, I\u2019m Simon Carless, and you\u2019re reading&nbsp;<a href=\"https:\/\/gamediscoverability.substack.com\/\">the Game Discoverability Now! newsletter<\/a>, a regular look at how people find &#8211; and buy &#8211; your video games. Or don\u2019t.]<\/em><\/p>\n<p>Well, back again, and the amount of news in the discoverability space doesn\u2019t really ever get smaller. (Even if the window for me to parse everything seems to be getting every shorter, for various reasons!) So let\u2019s get on with it, shall we?<\/p>\n<h2>Video Game Summer Showcases, Eh?<\/h2>\n<p>Well, COVID-19 &amp; the&nbsp;<a href=\"https:\/\/www.e3expo.com\/\">cancellation of E3 2020<\/a>&nbsp;has left a big hole in the summer game announcement schedule. Or more accurately, expanded the timeframe of the virtual\/streaming showcases that used to happen around E3 anyhow &#8211; and allowed extra third-parties to get involved too.<\/p>\n<p>I mention this because the first of these showcases,&nbsp;<a href=\"https:\/\/www.wholesomegames.com\/\">Wholesome Direct<\/a>, just took place yesterday, showcasing \u201cover 50 cute and cozy indie games\u201d in a 37 minute showcase:<\/p>\n<p><iframe loading=\"lazy\" allowfullscreen frameborder=\"0\" height=\"360\" src=\"\/\/www.youtube.com\/embed\/AwCNzOPR8Ck\" width=\"640\">[embedded content]<\/iframe><\/p>\n<p>There was some slight Twitter drama about \u2018cute\/cozy\u2019 as a descriptor, which we\u2019ll skip past for now. But in general &#8211; people will tune in or pay attention for these showcases, if they show new and interesting games. And if you\u2019re an indie, this may play in your favor.<\/p>\n<p>But which of the billion showcases should you watch and\/or be in? (You probably know if you\u2019re in them already, in MOST cases.) Here\u2019s a quick rundown of the most indie\/triple-I (sorry) showcases I\u2019ve spotted coming up for the rest of the summer:<\/p>\n<p><a href=\"https:\/\/cdn.substack.com\/image\/fetch\/c_limit,f_auto,q_auto:good\/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fcdb2e573-55e8-44a3-a52f-5c9db424c3cf_1280x720.jpeg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" alt data-attrs=\"{&quot;src&quot;:&quot;https:\/\/bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com\/public\/images\/cdb2e573-55e8-44a3-a52f-5c9db424c3cf_1280x720.jpeg&quot;,&quot;height&quot;:720,&quot;width&quot;:1280,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:46311,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/jpeg&quot;,&quot;href&quot;:null}\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2020\/05\/welcome-to-the-summer-of-indie-games-direct.jpg\" width=\"600\"><\/a><\/p>\n<p>The most obviously indie-centric showcase is Guerrilla Collective, which is&nbsp;<a href=\"https:\/\/www.guerrillacollective.com\/\">running across three days<\/a>&nbsp;(June 6th-8th, starting at the same time each day) &amp; has a whole heap of notable participants.<\/p>\n<p>These span Coffee Stain through Raw Fury to Humble Games, Good Shepherd, Fellow Traveller, 11 Bit Studios, New Blood, Modern Wolf\u2026 you get the idea. It\u2019s co-ordinated by The MIX &amp; Kinda Funny Games and I\u2019ll certainly be tuning in.<\/p>\n<p><a href=\"https:\/\/cdn.substack.com\/image\/fetch\/c_limit,f_auto,q_auto:good\/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F84a405f8-0cef-43dc-b190-54f83b642a9c_900x450.jpeg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" alt data-attrs=\"{&quot;src&quot;:&quot;https:\/\/bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com\/public\/images\/84a405f8-0cef-43dc-b190-54f83b642a9c_900x450.jpeg&quot;,&quot;height&quot;:450,&quot;width&quot;:900,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:84180,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/jpeg&quot;,&quot;href&quot;:null}\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2020\/05\/welcome-to-the-summer-of-indie-games-direct-1.jpg\" width=\"600\"><\/a><\/p>\n<p><a href=\"https:\/\/www.summergamefest.com\/\">Summer Game Fest<\/a>, which is Geoff Keighley\u2019s series of announces and streams, has a&nbsp;<a href=\"https:\/\/www.gamasutra.com\/view\/pressreleases\/363518\/SUMMER_GAME_FEST_DEVELOPER_SHOWCASES_TO_LIVESTREAM_EXCLUSIVE_GAME_CONTENT_ON_JUNE_22_AND_JULY_20.php\">Day Of The Devs team-up for two showcase streams<\/a>&nbsp;&#8211; June 22nd and July 20th.<\/p>\n<p>The iam8bit &amp; Double Fine-organized showcase already has confirmed participation from indies like Panic, Annapurna, Thatgamecompany &amp; more. (And&nbsp;<a href=\"https:\/\/bit.ly\/DOTDSGFapply\">deadline to submit<\/a>&nbsp;is Thu May 28th.)<\/p>\n<p><a href=\"https:\/\/cdn.substack.com\/image\/fetch\/c_limit,f_auto,q_auto:good\/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6787b61a-bf80-4f42-aac5-dbceefb735df_900x506.jpeg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" alt data-attrs=\"{&quot;src&quot;:&quot;https:\/\/bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com\/public\/images\/6787b61a-bf80-4f42-aac5-dbceefb735df_900x506.jpeg&quot;,&quot;height&quot;:506,&quot;width&quot;:900,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:146791,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/jpeg&quot;,&quot;href&quot;:null}\" src=\"https:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2020\/05\/welcome-to-the-summer-of-indie-games-direct-2.jpg\" width=\"600\"><\/a><\/p>\n<p>It skews a little more \u2018core PC\/mini-AAA\u2019, but&nbsp;<a href=\"https:\/\/www.pcgamingshow.com\/\">the PC Gaming Show<\/a>&nbsp;from Future on June 6th is also likely to have a bunch of Steam\/Epic Store announcements of note. Previous years have had announcements from Rebellion &amp; a number of other notable independents.<\/p>\n<p>There are also a host of other E3 timing-adjacent showcases, some single publisher or developer-centric, which&nbsp;<a href=\"https:\/\/www.fanbyte.com\/lists\/a-list-of-every-e3-2020-replacement-virtual-event\/\">this Fanbyte guide<\/a>&nbsp;has done a useful job of rounding up. There\u2019s more confirmations to come, of course. (I\u2019m&nbsp;<a href=\"https:\/\/twitter.com\/devolverdigital\/status\/1260028571742957573\">waiting very eagerly<\/a>&nbsp;for Devolver Direct, for example.)<\/p>\n<p>And folks like Nintendo and Xbox and Sony are running virtual showcases a lot more regularly than they used to, and will probably include smaller games in them for \u2018flavor\u2019 over the summer. Hurray!<\/p>\n<p>Overall &#8211; any organizer can do a game showcase year-round, and people MAY pay attention. But for now, it makes more sense to situate them around the \u2018obvious time hole\u2019. And if you can time your trailer reveal to an inclusion in a showcase that lots of people watch &#8211; of course I think it can help discoverability.<\/p>\n<h2>Switch demos &#8211; empirical proof (?) of goodness!<\/h2>\n<p>You may recall in the last Game Discoverabilityland newsletter that I was singing the praises &#8211; potentially &#8211; of&nbsp;<a href=\"https:\/\/gamediscoverability.substack.com\/p\/tales-from-discoverabilityland-the\">making a demo for your Nintendo Switch game<\/a>.<\/p>\n<p>Well, the nice crew at&nbsp;<a href=\"https:\/\/www.smgstudio.com\/\">SMG Studio<\/a>&nbsp;(Death Squared, Moving Out!) kindly pointed me to a sales charts for Switch they posted last year, showing a \u2018fatter tail\u2019 after releasing a Switch demo for Death Squared:<\/p>\n<blockquote class=\"twitter-tweet\" readability=\"4.1065573770492\">\n<p dir=\"ltr\" lang=\"en\">Here&#8217;s our first years stats and you can see that when the demo released the tail got fatter. We shared this on <a href=\"https:\/\/twitter.com\/rNintendoSwitch?ref_src=twsrc%5Etfw\">@rNintendoSwitch<\/a> <a href=\"https:\/\/t.co\/QTf16xndKq\">https:\/\/t.co\/QTf16xndKq<\/a> <a href=\"https:\/\/t.co\/YGkIDlH1r5\">pic.twitter.com\/YGkIDlH1r5<\/a><\/p>\n<p> \u2014 SMG: Moving Out! Out now! \u00f0\u009f\u0093\u00a6 (@smgstudio) <a href=\"https:\/\/twitter.com\/smgstudio\/status\/1146930647891451904?ref_src=twsrc%5Etfw\">July 4, 2019<\/a><\/p><\/blockquote>\n<p>So I won\u2019t say that\u2019s conclusive, and clearly things have changed since July of last year, but\u2026 I do see a measurable difference there. (And on a note more related to&nbsp;<a href=\"https:\/\/gamediscoverability.substack.com\/p\/game-discoverability-and-the-nintendo\">the last newsletter<\/a>&nbsp;&#8211; also note how much discounts spike sales on Switch. These were the days when 25% discounts got more notice.)<\/p>\n<h2>Lots more neat info\u2026<\/h2>\n<p>Just rounding up the other stuff that\u2019s arrived in solely the last week or so &#8211; there\u2019s a lot of stuff happening, right?<\/p>\n<ul readability=\"20.387609213662\">\n<li readability=\"2.660777385159\">\n<p>Looks like Steam\u2019s&nbsp;<a href=\"https:\/\/steamcommunity.com\/games\/593110\/announcements\/detail\/3439006723613132840\">top game releases for April 2020<\/a>&nbsp;are now displayed for all to gawk at,&nbsp;<em>\u201cwere developed in 14 different countries [and] saw nine development teams finding success with their first-ever Steam launches.\u201d<\/em>&nbsp;It\u2019s wide-open for global success out there, folks.<\/p>\n<\/li>\n<li readability=\"4.2939481268012\">\n<p>A clever new tool&nbsp;<a href=\"https:\/\/twitter.com\/a_restless\/status\/1262062630396661760\">from Andre \u2018aRestless\u2019 Becker<\/a>, Steamreviews.app&nbsp;<a href=\"https:\/\/steamreviews.app\/graphs\/\">works as follows<\/a>:&nbsp;<em>\u201cNot all Steam reviews are relevant for everybody. Use this page to aggregate Steam reviews based on the total hours played by the reviewers, explore historic data, and more.\u201d<\/em>&nbsp;Fun for looking up the \u2018negative reviews after hundreds of hours\u2019 crew.<\/p>\n<\/li>\n<li readability=\"4.7058823529412\">\n<p>If you didn\u2019t spot, Steam\u2019s Spring Cleaning event&nbsp;<a href=\"https:\/\/www.pcgamesn.com\/steam\/spring-cleaning-event-2020\">is live until tomorrow<\/a>&nbsp;(28th) &#8211;&nbsp;<em>\u201cit recommends a selection of games from your library, and by launching seven of them you\u2019ll get a new badge and a bit of Steam XP.\u201d&nbsp;<\/em>Great idea to encourage going back to overlooked games, &amp; incredibly rare to see a store do a promotion that isn\u2019t \u2018buy this\u2019. So I dig it.<\/p>\n<\/li>\n<li readability=\"2.5869565217391\">\n<p>Kitfox Games\u2019 Victoria Tran is doing some hilarious TikToks (!) about game dev &amp; community management &#8211;&nbsp;<a href=\"https:\/\/twitter.com\/TheVTran\/status\/1265676210413219844\">check out this one<\/a>, xposted on Twitter, for example. (BONUS: here\u2019s her&nbsp;<a href=\"https:\/\/twitter.com\/TheVTran\/status\/1260611410318385157\">great Twitter thread<\/a>&nbsp;on why devs can\u2019t tell you the release date for their game right now.)<\/p>\n<\/li>\n<li readability=\"2.4872448979592\">\n<p>Neversong game dev (and&nbsp;<a href=\"https:\/\/www.youtube.com\/user\/thomasmbrush\/videos\">very popular game dev-ish YouTuber<\/a>\/generally charismatic person) Thomas Brush&nbsp;<a href=\"https:\/\/gamasutra.com\/blogs\/ThomasBrush\/20200521\/363221\/Launch_Day_Depression_And_Why_Im_Over_It.php\">did an interesting Gamasutra blog<\/a>&nbsp;that twins self-help with stats and some borrderline humblebragging. But I think he has the right approach &#8211; lots of income diversification, &amp; sounds like an Apple Arcade deal was the cherry on top. Congrats to him for a (relatively) stress-free launch.<\/p>\n<\/li>\n<li readability=\"2.4100418410042\">\n<p>It\u2019s rough out there, mentally, thanks to COVID-19 &#8211; even if there&nbsp;<a href=\"https:\/\/twitter.com\/smgstudio\/status\/1263310488668004357\">was a revenue spike for some game devs<\/a>&nbsp;which is now gradually normalizing. Which is why I appreciate nonprofit&nbsp;<a href=\"https:\/\/twitter.com\/takethisorg\">Take This<\/a>\u2019 approach to mental health &amp; games\/game dev.<\/p>\n<\/li>\n<li readability=\"1.8602150537634\">\n<p><a href=\"https:\/\/www.takethis.org\/2020\/05\/mental-health-month-stream-week-schedule\/\">Most recently<\/a>, Take This did a \u2018Mental Health In Games\u2019 Twitch stream on May 26th &#8211; here\u2019s&nbsp;<a href=\"https:\/\/www.twitch.tv\/videos\/632873593\">a Twitch archive<\/a>. Before that, the IGDA and Take This collab-ed&nbsp;<a href=\"https:\/\/www.takethis.org\/2020\/05\/game-development-crisis-conference-schedule-announcement\/\">on a Game Development Crisis Conference stream<\/a>&nbsp;&#8211; videos for that are&nbsp;<a href=\"https:\/\/www.youtube.com\/user\/TheIGDA\/videos\">up on the IGDA\u2019s YouTube page<\/a>. Check \u2018em.<\/p>\n<\/li>\n<li readability=\"4.7196261682243\">\n<p>Finally, a small correction on&nbsp;<a href=\"https:\/\/gamediscoverability.substack.com\/\">my last newsletter<\/a>. For some reason, I said that Switch was the only \u2018major platform\u2019 that allows you to set discounts at any time you want (with cool-off periods). Obviously, I meant \u2018major console platform\u2019 &#8211; Steam does allow this! Thanks to those who wrote in to point that out.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The following blog post, unless otherwise noted, was written by a member of Gamasutra\u0092s community.The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company. [Hi, I\u2019m Simon Carless, and you\u2019re reading&nbsp;the Game Discoverability Now! newsletter, a regular look at how people find &#8211; and buy &#8211; your video [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":113473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-113472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/113472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=113472"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/113472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/113473"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=113472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=113472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=113472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}