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<\/a><\/p>\nNEW YORK \u2014 April 16, 2020<\/strong> \u2014<\/strong> The National Basketball Association (NBA) and Microsoft Corp. on Thursday announced a new multiyear alliance, which will transform the way fans experience the NBA. As part of this collaboration, Microsoft will become the Official Artificial Intelligence Partner and an Official Cloud and Laptop Partner for the NBA, Women\u2019s National Basketball Association (WNBA), NBA G League, and USA Basketball beginning with the 2020-21 NBA season.<\/p>\n Microsoft and NBA Digital \u2014 co-managed by the NBA and Turner Sports \u2014 will create a new, innovative, direct-to-consumer platform on Microsoft Azure that will use machine learning and artificial intelligence to deliver next-generation, personalized game broadcasts and other content offerings as well as integrate the NBA\u2019s various products and services from across its business. The platform will reimagine how fans engage with the NBA from their devices by customizing and localizing experiences for the NBA\u2019s global fanbase, which includes the 1.8 billion social media followers across all league, team and player accounts.<\/p>\n Beyond delivering live and on-demand game broadcasts through Microsoft Azure, the NBA\u2019s vast array of data sources and extensive historical video archive will be surfaced to fans through state-of-the-art machine learning, cognitive search and advanced data analytics solutions. This will create a more personalized fan experience that tailors the content to the preferences of the fan, rewards participation, and provides more insights and analysis than ever. Additionally, this platform will enable the NBA to uncover unique insights and add new dimensions to the game for fans, coaches and broadcasters. The companies will also explore additional ways technology can be used to enhance the NBA\u2019s business and game operations.<\/p>\n As part of the partnership, Microsoft will become the entitlement partner of the NBA Draft Combine beginning next season and an associate partner of future marquee events, including NBA All-Star, MGM Resorts NBA Summer League and WNBA All-Star.<\/p>\n \u201cWe are thrilled to serve as the official AI partner of the NBA,\u201d said Satya Nadella, CEO, Microsoft. \u201cTogether, we\u2019ll bring fans closer to the game and players they love with new personalized experiences powered by Microsoft Azure.\u201d<\/p>\n \u201cThis partnership with Microsoft will help us redefine the way our fans experience NBA basketball,\u201d said Adam Silver, NBA commissioner. \u201cOur goal, working with Microsoft, is to create customized content that allows fans \u2014 whether they are in an NBA arena or watching from anywhere around the world \u2014 to immerse themselves in all aspects of the game and engage directly with our teams and players.\u201d<\/p>\n About the NBA<\/strong><\/p>\n The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women\u2019s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 47 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories. NBA Digital\u2019s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.8 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.<\/p>\n About Microsoft<\/strong><\/p>\n Microsoft (Nasdaq \u201cMSFT\u201d @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.<\/p>\n For more information, press only:<\/strong><\/p>\n Microsoft Media Relations<\/strong>, WE Communications for Microsoft, (425) 638-7777, rrt@we-worldwide.com<\/a><\/p>\n Chase Kressel, NBA, CKressel@nba.com<\/a><\/p>\n Note to editors:<\/em> For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http:\/\/news.microsoft.com<\/a>. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft\u2019s Rapid Response Team or other appropriate contacts listed at https:\/\/news.microsoft.com\/microsoft-public-relations-contacts<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Microsoft becomes an Official Technology Partner for the NBA; together the companies will create a direct-to-consumer platform that delivers new fan engagement experiences and enhanced streaming capabilities powered by Microsoft Azure and its AI capabilities. NEW YORK \u2014 April 16, 2020 \u2014 The National Basketball Association (NBA) and Microsoft Corp. on Thursday announced a new […]<\/p>\n","protected":false},"author":2,"featured_media":111655,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[135,117,187,988,112],"class_list":["post-111654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microsoft-news","tag-artificial-intelligence","tag-machine-learning","tag-microsoft-azure","tag-nba","tag-press-releases"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/111654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=111654"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/111654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/111655"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=111654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=111654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=111654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}