{"id":111514,"date":"2020-04-13T07:00:00","date_gmt":"2020-04-13T07:00:00","guid":{"rendered":"http:\/\/www.nintendolife.com\/news\/2020\/04\/tom_nook_encourages_nintendo_to_increase_its_television_advertising_during_the_month_of_march"},"modified":"2020-04-13T07:00:00","modified_gmt":"2020-04-13T07:00:00","slug":"tom-nook-encourages-nintendo-to-increase-its-television-advertising-during-the-month-of-march","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2020\/04\/13\/tom-nook-encourages-nintendo-to-increase-its-television-advertising-during-the-month-of-march\/","title":{"rendered":"Tom Nook Encourages Nintendo To Increase Its Television Advertising During The Month Of March"},"content":{"rendered":"<div class=\"media_block\"><a href=\"http:\/\/images.nintendolife.com\/397205678f976\/large.jpg\"><img decoding=\"async\" src=\"http:\/\/images.nintendolife.com\/397205678f976\/small.jpg\" class=\"media_thumbnail\"><\/a><\/div>\n<figure class=\"picture strip\"><a title=\"ISpot Tv March\" href=\"http:\/\/images.nintendolife.com\/45d33eef6fa74\/ispot-tv-march.original.jpg\"><img decoding=\"async\" class=\"lazy\" src=\"http:\/\/static.nintendolife.com\/blank.gif\" data-original=\"http:\/\/images.nintendolife.com\/45d33eef6fa74\/ispot-tv-march.900x.jpg\" alt=\"ISpot Tv March\"><\/a><\/figure>\n<p>March was a big month for Nintendo with the launch of its long-awaited island life simulator <strong><a href=\"http:\/\/www.nintendolife.com\/games\/nintendo-switch\/animal_crossing_new_horizons\">Animal Crossing: New Horizons<\/a><\/strong>. It must have been borrowing from the bank of Tom Nook, as it spent an estimated total of $14.6 million in North America over the 30 days. According to iSpot.tv, this was $3 million more than what it spent in February and made it the <em>only<\/em> gaming brand within this region to spend over $1 million during this period.<\/p>\n<p>All up, it ran 20 ads more than 3,000 times and managed to generate more than 793 million television ad impressions. Its biggest ad spot with a budget of $2.6 million went to the &#8220;Animal Crossing: New Horizons &#8211; Your Personal Island Paradise&#8221; commercial. Take a look below:<\/p>\n<aside class=\"object object-youtube\">\n<div class=\"youtube\"><iframe loading=\"lazy\" class=\"resize\" width=\"900\" height=\"507\" src=\"https:\/\/www.youtube.com\/embed\/BCoqZap0tCw?rel=0&amp;hd=1&amp;showinfo=0&amp;modestbranding=0&amp;autohide=1\" type=\"text\/html\" frameborder=\"0\" allowfullscreen>[embedded content]<\/iframe><\/div>\n<\/aside>\n<p>Bethesda Softworks was the runner-up, with an estimated spend of $866,251 on two spots airing 425 times and resulting in 116.8 million ad impressions. Its biggest one was the &#8220;Official Launch Trailer&#8221; for <strong><a href=\"http:\/\/www.nintendolife.com\/games\/nintendo-switch\/doom_eternal\">Doom Eternal<\/a><\/strong> (which arrived the same day as Animal Crossing). In third place was Xbox, with an estimated spend of $640,961, and another ad for Doom Eternal in partnership with Bethesda.<\/p>\n<p>Despite most of the US economy shutting down due to the coronavirus pandemic, the gaming industry increased its advertising during the month of March to $17.3 million. This was an extra $5.3 million more than the previous month&#8217;s spend, and it makes a lot of sense with the amount of people currently indoors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>March was a big month for Nintendo with the launch of its long-awaited island life simulator Animal Crossing: New Horizons. It must have been borrowing from the bank of Tom Nook, as it spent an estimated total of $14.6 million in North America over the 30 days. According to iSpot.tv, this was $3 million more [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-111514","post","type-post","status-publish","format-standard","hentry","category-nintendo-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/111514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=111514"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/111514\/revisions"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=111514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=111514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=111514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}