{"id":110249,"date":"2020-03-12T20:25:00","date_gmt":"2020-03-12T20:25:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/359522"},"modified":"2020-03-12T20:25:00","modified_gmt":"2020-03-12T20:25:00","slug":"epic-games-acquires-facial-animation-tech-studio-cubic-motion","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2020\/03\/12\/epic-games-acquires-facial-animation-tech-studio-cubic-motion\/","title":{"rendered":"Epic Games acquires facial animation tech studio Cubic Motion"},"content":{"rendered":"<p>Epic Games has acquired Cubic Motion, the studio whose facial animation tech has powered the likes of <em>God of War<\/em> and <em>Marvel\u2019s Spider-Man.<\/em><\/p>\n<p>The move aims to bolster its Unreal Engine team with the acquisition, and follows in the footsteps of January\u2019s <a href=\"https:\/\/gamasutra.com\/view\/news\/334994\/Epic_Games_acquires_digital_character_specialist_3Lateral.php\">acquisition of 3Lateral<\/a>. Both buys, Epic notes in a press release, aim to further the company\u2019s goal of \u201cadvancing the state of the art in the creation of believable digital humans.\u201d<\/p>\n<p>Cubic Motion itself is behind automated performance-driven facial animation tech offered&nbsp;to the video game&nbsp;and film industries, as well as other fields.<\/p>\n<p>Its latest offering, the Persona system, is used to create immediate character facial animation in Unreal engine by capturing data from actors and mapping that to a digital model in real time. While the acquisition sees Cubic Motion ramping up its development of&nbsp;Persona and Unreal Engine, a press release notes that the company will continue to work with customers and industry partners even as a part of Epic Games.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Epic Games has acquired Cubic Motion, the studio whose facial animation tech has powered the likes of God of War and Marvel\u2019s Spider-Man. The move aims to bolster its Unreal Engine team with the acquisition, and follows in the footsteps of January\u2019s acquisition of 3Lateral. Both buys, Epic notes in a press release, aim to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":110250,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-110249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/110249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=110249"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/110249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/110250"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=110249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=110249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=110249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}