{"id":109087,"date":"2020-02-11T12:26:10","date_gmt":"2020-02-11T12:26:10","guid":{"rendered":"https:\/\/www.pockettactics.com\/articles\/activision-call-of-duty-mobile\/"},"modified":"2020-02-11T12:26:10","modified_gmt":"2020-02-11T12:26:10","slug":"now-youve-done-it-activision-has-discovered-mobile-is-a-thing","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2020\/02\/11\/now-youve-done-it-activision-has-discovered-mobile-is-a-thing\/","title":{"rendered":"Now you\u2019ve done it – Activision has discovered mobile is a thing"},"content":{"rendered":"
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By Joe Robinson<\/span> 11 Feb 2020<\/span> <\/p>\n

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To be fair, Activision has known about mobile for a while. They\u2019ve dabbled with it on-and-off like most publishers who aren’t mobile-focused have and they\u2019re not against simply acquiring companies that specialise in this space. For example, they bought King back in 2016.<\/p>\n

As far as their own ‘first-party’ stable of franchises are concerned, Owen previously reviewed a Call of Dut<\/em>y spin-off called Strike Team<\/a>.<\/em> But we imagine neither this nor Call of Duty: Heroes<\/em><\/a> really inspired Activision to get out of bed. Neither are currently available to purchase or play anymore, as it happens.<\/p>\n

But it seems the recent release of Call of Duty: Mobile<\/em> has really caused the videogame giant to cast its Eye of Sauron on Mobile-land. In a recent earnings call, Activision CEO Bobby Kotick reported that the Call of Duty<\/em> player base grew from 40 Million to 100 Million through 2019, and he attributes a large part of the growth to the new mobile game.<\/p>\n

[youtube https:\/\/www.youtube.com\/watch?v=n4b8FRUDNZo?controls=0]<\/p>\n

In terms of revenue, mobile is now the largest platform with it accounting for 34% of the company\u2019s total revenue for the past year up to December 31st, 2019. This is up from 2018\u2019s 29%. Console and PC only account for (roughly) 30% and 26% respectively during 2019.<\/p>\n

We\u2019re not sure specifically how much revenue COD Mobile<\/em> has totted up so far. Much of that 2019 figure is probably going to be from King. Sensor Tower reported last year<\/a> that COD Mobile<\/em> netted $17.7 million and 90 Million downloads in its first week and Activision also confirmed this week that the game had surpassed 150 million downloads world-wide. Current estimates for January 2020 put the game’s revenue for the month at $13 million, so I think it\u2019s fair to say things are going well.<\/p>\n

Off the back of this, Activision seem to be more confident on past commitments to evaluate their mainline franchises. All of Activision’s top-line franchises will probably be getting mobile ports of one form or another, with Blizzard\u2019s Diablo: Immortal<\/em> currently next on the list.<\/p>\n

What Activision-owned franchise do you want to see given the \u2018Mobile\u2019 treatment?<\/em><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

By Joe Robinson 11 Feb 2020 To be fair, Activision has known about mobile for a while. They\u2019ve dabbled with it on-and-off like most publishers who aren’t mobile-focused have and they\u2019re not against simply acquiring companies that specialise in this space. For example, they bought King back in 2016. As far as their own ‘first-party’ […]<\/p>\n","protected":false},"author":2,"featured_media":109088,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-109087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-game-releases"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/109087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=109087"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/109087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/109088"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=109087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=109087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=109087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}