{"id":107241,"date":"2020-01-13T23:22:00","date_gmt":"2020-01-13T23:22:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/356608"},"modified":"2020-01-13T23:22:00","modified_gmt":"2020-01-13T23:22:00","slug":"sonys-skipping-e3-again-in-2020","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2020\/01\/13\/sonys-skipping-e3-again-in-2020\/","title":{"rendered":"Sony&#8217;s skipping E3 again in 2020"},"content":{"rendered":"<p>Today a Sony representative <a href=\"https:\/\/www.gamesindustry.biz\/articles\/2020-01-11-playstation-will-not-participate-in-e3-2020\">told GamesIndustry.biz<\/a> that the company won&#8217;t be attending E3 in Los Angeles this summer&nbsp;because &#8220;we do not feel the vision of E3 2020 is the right venue for what we are focused on this year.&#8221;<\/p>\n<p>This will be the second year running that PlayStation <a href=\"https:\/\/www.gamasutra.com\/view\/news\/330754\/Sony_will_not_be_present_at_E3_2019.php\">won&#8217;t have an official presence at E3<\/a>, suggesting Sony still doesn&#8217;t see E3 as an event worthy of significant investment.&nbsp;<\/p>\n<p>Instead, the company stated it plans to &#8220;build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe&#8221; while focusing on the upcoming launch of the PlayStation 5.<\/p>\n<p>When asked last year why Sony initially pulled out of E3, now-former SIE Worldwide Studios chairman Shawn Layden&nbsp;similarly&nbsp;<a href=\"https:\/\/www.gamasutra.com\/view\/news\/336389\/E3_has_lost_its_impact_in_a_changing_industry_says_Sonys_Shawn_Layden.php\">chalked it up<\/a> to changing needs of retailers, customers, and journalists, explaining that &#8220;with the internet and the fact that 24\/7 there is game news, [E3]&nbsp;lost its impact.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today a Sony representative told GamesIndustry.biz that the company won&#8217;t be attending E3 in Los Angeles this summer&nbsp;because &#8220;we do not feel the vision of E3 2020 is the right venue for what we are focused on this year.&#8221; This will be the second year running that PlayStation won&#8217;t have an official presence at E3, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":107242,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-107241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/107241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=107241"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/107241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/107242"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=107241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=107241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=107241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}