{"id":107063,"date":"2020-01-09T14:05:54","date_gmt":"2020-01-09T14:05:54","guid":{"rendered":"https:\/\/news.microsoft.com\/?p=435842"},"modified":"2020-01-09T14:05:54","modified_gmt":"2020-01-09T14:05:54","slug":"retail-2020-your-next-grocery-run-or-closet-refresh-may-be-powered-by-microsoft-and-our-customers-embracing-tech-intensity","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2020\/01\/09\/retail-2020-your-next-grocery-run-or-closet-refresh-may-be-powered-by-microsoft-and-our-customers-embracing-tech-intensity\/","title":{"rendered":"Retail 2020: Your next grocery run or closet refresh may be powered by Microsoft and our customers embracing tech intensity"},"content":{"rendered":"

As we embark on a new year (a new decade, in fact!) and look ahead to next week and another National Retail Federation conference and expo<\/a>, I am inspired to pause and reflect for a bit on the successes of the past year. And the highlights that first come to mind are not from Microsoft but rather from our customers and partners \u2013 those retailers and companies supporting the retail industry with technology that have truly embraced our industry\u2019s new normal \u2013 constant disruption \u2013 with fresh thinking and innovation.<\/p>\n

We often hear that every company is becoming a software company, and this feels especially true for the retail industry right now, as many across fashion, fast-moving-consumer goods, food service and more are building their own net new digital capabilities.<\/p>\n

\"Shelley
Shelley Bransten.<\/figcaption><\/figure>\n

We refer to this concept as tech intensity \u2013 not only using technology for technology\u2019s sake, but also using it to build net-new capabilities to propel your business forward. And it\u2019s why we believe that the next big innovations aren\u2019t going to come from technology companies but rather be driven by retailers as they work to find new paths to revenue, keep up with customer demands and ultimately reimagine their businesses.<\/p>\n

According to a study<\/a> we recently conducted on the global impacts of this concept of tech intensity, more than half of retailers are already doing this \u2013 building first-party IP with advanced digital technologies \u2013 and the vast majority believe that doing so is the most effective way to build a competitive advantage, particularly in the areas of customer experience and delivery of goods and services.<\/p>\n

Taking a new technology-enabled approach to business is the formula for retail success today, and between Microsoft and our global network of partners, we\u2019re helping our retail customers do just that to address some of their greatest opportunities. All our technology and partnership investments are deeply rooted in the four critical priority scenarios our customers have told us they want most from Microsoft:<\/p>\n