{"id":106363,"date":"2019-12-29T00:00:00","date_gmt":"2019-12-29T00:00:00","guid":{"rendered":"http:\/\/www.nintendolife.com\/news\/2019\/12\/nintendo_spent_an_estimated_amount_of_usd46_million_on_tv_advertising_in_the_us_this_year"},"modified":"2019-12-29T00:00:00","modified_gmt":"2019-12-29T00:00:00","slug":"nintendo-spent-an-estimated-amount-of-46-million-on-tv-advertising-in-the-us-this-year","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2019\/12\/29\/nintendo-spent-an-estimated-amount-of-46-million-on-tv-advertising-in-the-us-this-year\/","title":{"rendered":"Nintendo Spent An Estimated Amount Of $46 Million On TV Advertising In The US This Year"},"content":{"rendered":"<div class=\"media_block\"><a href=\"http:\/\/images.nintendolife.com\/b8c7fb34303c8\/large.jpg\"><img decoding=\"async\" src=\"http:\/\/images.nintendolife.com\/b8c7fb34303c8\/small.jpg\" class=\"media_thumbnail\"><\/a><\/div>\n<figure class=\"picture strip\"><a title=\"Nintendo Switch - TV\" href=\"http:\/\/images.nintendolife.com\/b8c7fb34303c8\/nintendo-switch-tv.original.jpg\"><img decoding=\"async\" src=\"http:\/\/images.nintendolife.com\/b8c7fb34303c8\/nintendo-switch-tv.900x.jpg\" alt=\"Nintendo Switch - TV\"><\/a><\/figure>\n<p>Nintendo&#8217;s television advertising spend in the United States this year is estimated to be around $46 million. This is less than half the amount spent on PlayStation and Xbox ads and it has still managed to generate a total of 3.07 billion impressions. According to VentureBeat and its partner <a class=\"external\" href=\"https:\/\/www.ispot.tv\/\">iSpot.tv<\/a> (a real-time television ad measurement company), it illustrates how spend and impressions &#8220;don&#8217;t always&#8221; go hand-in-hand.<\/p>\n<p>In comparison, PlayStation was the top-spending brand year-over-year, forking out an estimated amount of $108.5 million on television advertising, even though it decreased its budget by nearly half (-45.51%). Xbox&#8217;s spend was around $100 million, putting it in second place, but it won in terms of ad impressions \u2013 with over 4.8 billion (an increase of 186.73%).<\/p>\n<p>All up, the video game industry spent an estimated $319.6 million on television advertising in 2019, which is a decrease of 14.68% compared to 2018 and has resulted in a fall in ad airings (-27.84%) and impressions (-16.10%). Most of the money was spent on sports programming, although Nintendo spent about $7.08 million on advertising during <em>SpongeBob SquarePants<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nintendo&#8217;s television advertising spend in the United States this year is estimated to be around $46 million. This is less than half the amount spent on PlayStation and Xbox ads and it has still managed to generate a total of 3.07 billion impressions. According to VentureBeat and its partner iSpot.tv (a real-time television ad measurement [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-106363","post","type-post","status-publish","format-standard","hentry","category-nintendo-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/106363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=106363"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/106363\/revisions"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=106363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=106363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=106363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}