{"id":104074,"date":"2019-11-20T20:46:39","date_gmt":"2019-11-20T20:46:39","guid":{"rendered":"https:\/\/appleinsider.com\/articles\/19\/11\/20\/conde-nast-still-waiting-for-apple-news-success"},"modified":"2019-11-20T20:46:39","modified_gmt":"2019-11-20T20:46:39","slug":"conde-nast-still-waiting-for-apple-news-success","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2019\/11\/20\/conde-nast-still-waiting-for-apple-news-success\/","title":{"rendered":"Conde Nast still waiting for Apple News+ success"},"content":{"rendered":"

 <\/span> <\/p>\n

By William Gallagher<\/a>
Wednesday, November 20, 2019, 12:46 pm PT (03:46 pm ET)<\/span> <\/p>\n

The CEO of influential magazine publisher Conde Nast says he hopes Apple News+ will be a success, but so far “the jury is out,” and his company hasn’t seen the expected impact.
<\/span><\/p>\n

\n
\"Magazines<\/div>\n

Magazines in Apple News+ on an iPad (Source: Apple)<\/span><\/div>\n

Roger Lynch, CEO of publisher Conde Nast, says its magazines \u2014including Vanity Fair and Conde Nast Traveler \u2014have yet to see the success on Apple News+<\/a> that was expected. The company, whose titles regularly reach 84 million readers across print and digital services, had an initial burst of new subscribers but that interest failed to continue. <\/p>\n

According<\/a> to Variety<\/em>, Lynch was talking at the Recode<\/em> Code Media conference about issues including both publishing and streaming. <\/p>\n

“I hope Apple News+ is wildly successful,” he said. “[However] I think the jury is out.”<\/p>\n

Conde Nast was one of the original publishers on Apple News+ when it launched in the US and Canada in March 2019. Lynch says that, as reported on AppleInsider<\/em><\/a> within the first 48 hours of that launch, Apple News+ signed up 200,000 subscribers, but has struggled to grow further.<\/p>\n

Apple News+ subscriptions begin with a free month’s trial, but Lynch said he was specifically talking about paying ones, so people who continued after that initial period. Users pay a single subscription and publishers earn part of their revenue through a share of that fee \u2014the rest through advertising and selling direct subscriptions \u2014though Lynch declined to say how much the company had earned.<\/p>\n

He did speak to an issue that has previously concerned other publishers, that of the comparatively low price Apple News+ subscription undercutting other firms. Lynch was asked about how it affects publishers trying to build their own services, and whether it meant users could circumvent paywalls.<\/p>\n

“We haven’t seen that effect,” he said.<\/p>\n

\n
\"Magazines<\/div>\n

Magazines on Apple News+<\/span><\/div>\n

Lynch joined Conde Nast in April, so after the firm negotiated terms with Apple for the service, but says the publisher could ultimately quit Apple News+ if necessary. “Over time, we have options,” he said.<\/p>\n

While Apple News+ has been available in the US and Canada<\/a> for most of the year, it only began in the UK and Australia countries in September. Publishers in Europe have reported that the service is paying off for them<\/a>, if not dramatically.<\/p>\n

“We’re seeing quite good traffic from Apple News,” said one unnamed publishing executive<\/a>, “but the revenue is not show-stopping.”<\/p>\n

Nonetheless, rival organisations are seeing the potential value of a news service and CNN is reported to be planning its own competitor to Apple news+<\/a>, as is Mozilla<\/a>.<\/p>\n

<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

  By William Gallagher Wednesday, November 20, 2019, 12:46 pm PT (03:46 pm ET) The CEO of influential magazine publisher Conde Nast says he hopes Apple News+ will be a success, but so far “the jury is out,” and his company hasn’t seen the expected impact. Magazines in Apple News+ on an iPad (Source: Apple) […]<\/p>\n","protected":false},"author":2,"featured_media":104075,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-104074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-insider"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/104074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=104074"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/104074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/104075"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=104074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=104074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=104074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}