{"id":103331,"date":"2019-11-08T17:47:00","date_gmt":"2019-11-08T17:47:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/353663"},"modified":"2019-11-08T17:47:00","modified_gmt":"2019-11-08T17:47:00","slug":"player-spending-in-grand-theft-auto-online-jumped-23-following-casino-update","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2019\/11\/08\/player-spending-in-grand-theft-auto-online-jumped-23-following-casino-update\/","title":{"rendered":"Player spending in Grand Theft Auto Online jumped 23% following casino update"},"content":{"rendered":"<p>Recurrent consumer spending, the metric Take-Two Interactive uses to track in-game spending on things like premium currency as well as digital game goods and content, rose 23 percent to a new record for <em>Grand Theft Auto Online<\/em> in the months following the game\u2019s Diamond Casino &amp; Resort update.<\/p>\n<p>Rockstar Games parent Take-Two Interactive mentioned the increase in spending in a recent conference call, though specific figures weren\u2019t mentioned beyond just that percentage.<\/p>\n<p>CEO&nbsp;Strauss Zelnick called <em>Grand Theft Auto Online\u2019<\/em>s casino update, which dropped in July, the game\u2019s biggest content launch ever \u201cdelivering record player engagement across daily, weekly, and monthly active users in July, and then again in August.\u201d<\/p>\n<p>Players aren\u2019t able to directly spend real-world money on digital chips for betting in <em>Grand Theft Auto Online<\/em>\u2019s casino, however they are able to purchase in-game currency that can then be converted into chips in the game itself. That extra step, and the fact that players can\u2019t cash out in-game winnings back into real money, likely aims to distance the casino from legally dubious online gambling. However, that slight distinction hasn\u2019t stopped the casino from being <a href=\"https:\/\/www.gamasutra.com\/view\/news\/347340\/Grand_Theft_Auto_Onlines_new_casino_is_limited_by_gambling_laws_in_some_countries.php\">restricted in certain countries.<\/a><\/p>\n<p>For the company as a whole, recurrent consumer spending increased 39 percent year over year and \u201csignificantly exceeded\u201d Take-Two\u2019s expectations. That growth was led by virtual currency sales from <em>NBA 2K<\/em>, <em>Grand Theft Auto Online<\/em>, and <em>Red Dead Online<\/em>, as well as by content sales from <em>Borderlands 3.<\/em><\/p>\n<p>Specific numbers for recurrent consumer spending weren&#8217;t provided, but given that 37 percent of Take-Two Interactive&#8217;s total GAAP net revenue came from that source, roughly $317.4 million in revenue was likely due to the sale of premium&nbsp;currency and digital game goods.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recurrent consumer spending, the metric Take-Two Interactive uses to track in-game spending on things like premium currency as well as digital game goods and content, rose 23 percent to a new record for Grand Theft Auto Online in the months following the game\u2019s Diamond Casino &amp; Resort update. Rockstar Games parent Take-Two Interactive mentioned the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":103332,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-103331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/103331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=103331"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/103331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/103332"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=103331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=103331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=103331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}