{"id":102962,"date":"2019-11-02T15:03:33","date_gmt":"2019-11-02T15:03:33","guid":{"rendered":"https:\/\/appleinsider.com\/articles\/19\/11\/02\/ad-companies-say-apple-is-taking-a-slow-roll-in-promoting-apple-tv"},"modified":"2019-11-02T15:03:33","modified_gmt":"2019-11-02T15:03:33","slug":"ad-companies-say-apple-is-taking-a-slow-roll-in-promoting-apple-tv","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2019\/11\/02\/ad-companies-say-apple-is-taking-a-slow-roll-in-promoting-apple-tv\/","title":{"rendered":"Ad companies say Apple is taking a ‘slow roll’ in promoting Apple TV+"},"content":{"rendered":"

 <\/span> <\/p>\n

By William Gallagher<\/a>
Saturday, November 02, 2019, 08:03 am PT (11:03 am ET)<\/span> <\/p>\n

Figures for television and online advertising show Apple typically spending around half as much on promoting Apple TV+ as on the iPhone.
<\/span><\/p>\n

\n
\"Apple<\/div>\n

Apple TV+ is now available on iOS devices, Macs and Apple TV hardware<\/span><\/div>\n

According to the New York Times<\/a><\/em>, Apple<\/a>‘s marketing of Apple TV+<\/a> has been “muted” compared to how Disney+<\/a> is being promoted. While there are no details for Disney’s spending, on figures available for September and October, Apple spent around twice as much advertising the iPhone<\/a> than it did Apple TV+.<\/p>\n

In September, Apple reportedly spent $28.6 million on iPhone television ads, compared to $14.9 million for Apple TV+<\/p>\n

As might be expected, that figure went up in October as the service’s November 1 launch date approached, but the proportions were approximately the same. In October, Apple spent $19.9 million advertising Apple TV+ on television, but it spent $38.6 million on iPhone adds.<\/p>\n

The figures are closer for online ad spending and in September, Apple TV+ promotions actually cost more. Apple paid an estimated $3.8 million for online Apple TV+ ads, compared to $2.4 million for iPhone ones.<\/p>\n

However, in October, online iPhone ads cost Apple $2.3 million, while it is believed to have spent $1.7 million on Apple TV+ ones.<\/p>\n

The New York Times<\/em> quotes analyst Dan Rayburn of business consulting firm Frost & Sullivan, saying that Apple is right to hold back on its advertising.<\/p>\n

“Consumers are just drowning in content right now,” he told the Times<\/em>, “and all of these services are competing for our time. But they’re all approaching the market differently. This isn’t some race for Apple. It’s a slow roll.”<\/p>\n

However, analyst Daniel Ives of Wedbush Securities told the NYT<\/em> that he believes the Apple TV+ marketing has been unusually “aggressive” for Apple.<\/p>\n

“This is a pivotal juncture for Apple to be successful,” he said. “They cannot trip over their shoelace. They were late to the game, they’ve underinvested in content, and they have a lot of room to make up.”<\/p>\n

The New York Times<\/em> report was first spotted by 9to5mac<\/a><\/em>.<\/p>\n

<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

  By William Gallagher Saturday, November 02, 2019, 08:03 am PT (11:03 am ET) Figures for television and online advertising show Apple typically spending around half as much on promoting Apple TV+ as on the iPhone. Apple TV+ is now available on iOS devices, Macs and Apple TV hardware According to the New York Times, […]<\/p>\n","protected":false},"author":2,"featured_media":102963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-102962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-insider"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/102962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=102962"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/102962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/102963"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=102962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=102962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=102962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}