{"id":100656,"date":"2019-09-23T17:21:00","date_gmt":"2019-09-23T17:21:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/350790"},"modified":"2019-09-23T17:21:00","modified_gmt":"2019-09-23T17:21:00","slug":"sponsored-how-to-run-a-pre-order-campaign-for-your-indie-game","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2019\/09\/23\/sponsored-how-to-run-a-pre-order-campaign-for-your-indie-game\/","title":{"rendered":"Sponsored: How to run a pre-order campaign for your indie game"},"content":{"rendered":"<p><strong><em>Presented by Xsolla<\/em><\/strong><\/p>\n<p><strong>Pre-orders are an underutilized lifeline for indie developers.<\/strong> The block of time before a game\u2019s full release presents a prime opportunity for building awareness, establishing a community, forming relationships with influencers, and bringing in early-stage funding, all of which can be critical for sustaining a project during the development cycle.<\/p>\n<p>Timing is important when it comes to maximizing pre-order effectiveness. Getting started early and building sufficient momentum are the keys to success. <strong>Most indie developers report 15-28% of their total pre-launch sales are made just on the first-day pre-orders are made available.<\/strong> This can be the only thing that separates a successful project from a failed one, which is why you should make time to establish a pre-order pipeline so you can take advantage of this as well.<\/p>\n<p>In this <a href=\"http:\/\/reg.gdconf.com\/xsolla-preorders-2019-whitepaper-gamasutra?kcode=SA\"><strong>free guide<\/strong><\/a> for pre-order campaigns from Xsolla, you\u2019ll learn:<\/p>\n<ul>\n<li><strong>How to prepare<\/strong> your campaign<\/li>\n<li><strong>How to market <\/strong>your campaign<\/li>\n<li><strong>How to launch <\/strong>your campaign<\/li>\n<li><strong>What to do during<\/strong> your campaign<\/li>\n<li><strong>What to do before<\/strong> the game\u2019s official launch<\/li>\n<\/ul>\n<p><a href=\"http:\/\/reg.gdconf.com\/xsolla-preorders-2019-whitepaper-gamasutra?kcode=SA\"><strong>Sign up for your free guide now!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presented by Xsolla Pre-orders are an underutilized lifeline for indie developers. The block of time before a game\u2019s full release presents a prime opportunity for building awareness, establishing a community, forming relationships with influencers, and bringing in early-stage funding, all of which can be critical for sustaining a project during the development cycle. Timing is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":100657,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-100656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/100656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=100656"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/100656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/100657"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=100656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=100656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=100656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}